Televisionation Friday Fireside: Jim Long, CEO of Didja

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s edition of The Friday Fireside gets under the hood with Jim Long’s Didja, Inc; and explores whether his LocalBTV system will survive where Locast failed. The expressed permission of the local station is the key, and local broadcasters are finding that “eyeballs is eyeballs” when it comes to local advertising. To crack the major station groups, Jim is willing to pay the retransmission fees and pass them directly (without markup) to the consumer. That just might work!