Televisionation Friday Fireside: Tom Weiss, Chief Data Scientist at MarketCast

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s guest on The Friday Fireside is Tom Weiss, Chief Data Scientist for MarketCast. We have a lot of fun diving into the dynamics of “Fandom,” and how fans’ emotional connection to products, services, and television can be a powerful tool for marketing and advertising impact. Along the way we dissect the upcoming “Fast & Furious 9” from Comcast’s Universal Studios, and the appeal of Vin Diesel, John Cena, Charlize Theron and the heart-throbbing coming from a Toyota Supra's tailpipe!

The Friday Fireside will return on June 18.