Televisionation: ZypTV’s Ed Haslam on Enabling Programmatic, Local Advertising via OTT and CTV

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Ed Haslam, Chief Marketing Officer of ZypTV (formerly known as ZypMedia), a company that provides a programmatic advertising platform for OTT and connected TV, which it positions as enabling local media companies, media buying agencies and brands to target local audiences at scale. Among other things, Haslam describes ZypTV’s solutions, discusses its various partnerships, explains how it leverages local sales people, shares a survey the company has produced, entitled “Data Analysis of Consumer Sentiment for Small Business during Covid-19,” and speculates on how local TV advertising might evolve in the future.

(Note: We will be producing our first virtual TVOT show, September 8,th 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your tickets here: https://tvot.simpletix.com/e/54262.)