TVOT Guest: James Joyce, EVP, Biz Dev of 2waytraffic - Topic: Participation TV

2waytraffic is a developer of many well-known and popular TV formats/shows that offer ITV experiences called "Participation TV" - the ability to play along with a show. EVP, James Joyce, will talk about their European and US business and challenges when launching this technology into the market. Host is Tracy Swedlow www.itvt.com