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DTSTART;VALUE=DATE:20260520
DTEND;VALUE=DATE:20260521
DTSTAMP:20260729T044159
CREATED:20260517T222647Z
LAST-MODIFIED:20260517T233809Z
UID:12802-1779235200-1779321599@itvt.com
SUMMARY:TVOT MONTREAL 2026 - Thanks to Our Sponsors!
DESCRIPTION:TVOT MONTREAL would not be possible without our sponsors. A very big and heartfelt Thank You to the following companies and organizations\, which stepped up to the plate to support this event: \nPresenting Sponsor: \nStingray\, the world’s leading connected streaming media company\, delivers the best curated audio and video content to consumers worldwide. As a pioneer in multiplatform streaming and distribution\, Stingray’s vast digital content portfolio includes thousands of live audio and radio stations\, premium music channels\, concerts and music documentaries\, karaoke products\, as well as ambience and wellness channels. Its offering is distributed via connected TVs\, smart speakers\, mobile\, connected cars and retail. Reaching hundreds of millions of consumers every month\, Stingray’s products offer an unparalleled advertising reach\, enabling brands to connect with an engaged audience across the world. Home to globally renowned brands such as TuneIn\, Singing Machine\, Stingray Karaoke and Qello Concerts\, Stingray is powered by a worldwide team of more than 1\,000 employees. For more information\, visit www.stingray.com. \nSilver Sponsors: \nGoogle’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search\, Maps\, Android\, Google Play\, Chrome\, YouTube\, Google Workspace\, and Google Cloud\, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely known companies in the world. Google is a subsidiary of Alphabet Inc. For more information\, visit www.google.com. \nLG Electronics USA\, based in Englewood Cliffs\, N.J.\, is the North American subsidiary of LG Electronics Inc.\, a leading smart life solutions company with annual global revenues of more than $60 billion. In the United States\, LG sells a wide range of innovative home appliances\, home entertainment products\, commercial displays\, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. For more information\, visit www.lg.com. \nContributing Sponsors: \nCCR Media provides the backbone for modern TV. The company connects streaming and broadcast content across live\, FAST\, VOD\, and linear environments so you can measure\, monetize\, and scale with confidence. With the largest content capture catalog in the world\, CCR Media serves global and Fortune 500 companies across media\, ad tech\, royalties\, and AI-based analytics. For more information\, visit www.ccr.tv. \nThe Content Code offers the ultimate short-form content system. The company provides high-end video ideation\, scripting\, editing\, and posting for business owners who want to dominate social media without spending time on content creation. It helps brands\, entrepreneurs\, and creators consistently produce high-impact short-form content that drives massive visibility across social platforms. The Content Code was founded by entrepreneur\, Braden Blacker\, who previously founded Chosen\, an influencer business with a roster of creators totaling over 45 million followers. For more information\, visit www.thecontentcode.io. \nTrophy Sponsor: \nBased out of Akron\, OH\, TinyCircuits designs and manufactures tiny\, open-source electronics to serve creativity in the maker community\, build fun STEAM learning\, and spark joy. TinyCircuits’ initial product line\, the TinyDuino\, launched on Kickstarter in September 2012 and raised over 1\,000% of its desired goal. It’s since produced working electronic miniatures (Handheld Game Consoles\, TinyTVs)\, Wirelings (tinier circuit boards)\, and TinyLily (e-textile applications). For more information\, visit www.tinycircuits.com. \nGiveaway Sponsor: \nSticker Camera was founded by Gavin Zamanian and Miles Wiesenthal\, who first met in high school and have been best friends ever since. Living in the Bay Area\, surrounded by incredible creativity and innovation\, they noticed that most of our photos never leave our phones. We take thousands of pictures\, but we rarely create something physical that we can actually share with the people we care about. The answer became Sticker Camera\, a device that instantly transforms any moment into a piece of art you can hold\, share\, and stick anywhere. It’s their love letter to creativity\, friendship\, and the simple joy of giving someone something beautiful. Sticker Camera’s vision is simple: the company believes your life is a work of art\, and it wants to encourage that feeling of seeing through the eyes of a child\, when you express your moment in a way you never thought you could. For more information\, visit www.stickercamera.com. \nAudio/Video Sponsor: \nStagevision has been Canada’s leading audiovisual partner since 1984. For over 40 years\, the company has simplified event planning and execution by delivering transparent solutions\, creative innovation\, and cutting-edge technology—empowering clients to craft seamless\, immersive\, and impactful experiences. Stagevision began as a local AV company with a big vision: to transform the way people experience events. Over four decades later\, it has become the largest Canadian-owned and operated audiovisual company for live\, virtual\, and hybrid production—working with world-leading brands and organizations to deliver powerful\, memorable moments. What sets it apart isn’t just its cutting-edge tech or creative design—it’s its people. The Stagevision team brings deep industry knowledge\, technical precision\, and bold ideas together to turn complex productions into seamless experiences. For more information\, visit www.stagevision.com. \nExclusive Strategic PR: \nBreakaway Communications is a results-driven tech public relations and marketing communications agency that embraces today’s rapidly changing PR and media environment\, benefiting both clients and employees alike. Located in New York City\, San Francisco and the UK\, Breakaway represents a variety of leading companies in cutting-edge industries\, including video and TV technologies\, embedded systems\, next-gen mobility\, enterprise systems and solutions\, and emerging markets. For more information\, visit www.breakawaycom.com. \nTrusted Partners: \nArtist Presented Experiences (APEX) provides fans with artist curated content presented by their favorite stars. The network’s unique model pairs best-in-class content producers and studios with the world’s most influential artists to fulfill their unfiltered creative vision. For more information\, visit watchapex.com. \nBIA Advisory Services is a media consultancy specializing in local advertising forecasting\, market data\, and valuation services. The firm provides research\, analysis\, and strategic advisory support to media owners\, advertisers\, and investors across traditional and digital media. BIA’s work focuses on helping clients assess market conditions\, evaluate opportunities\, and support sales and decision-making in a changing media environment. Details on forecasts\, products\, services\, and insights are available at www.bia.com. \nChris Pfaff Tech Media is a New York-area consultancy and advisory firm that supports the needs of global technology and new media entrepreneurs in the areas of market and business development\, go-to-market strategy\, strategic marketing and public relations and investment consulting. The company supports ventures from launch to re-launch\, and from transition to spin-off. Its clients include self-funded start-ups\, institutional venture capital-backed ventures\, strategic/corporate ventures\, incubation-stage companies\, as well as global accelerators. For more information\, visit: www.chrispfafftechmedia.com. \nThe Coalition for Innovative Media Measurement (CIMM) is a non-partisan\, pan-industry coalition focused on cultivating improvements\, best practices and innovations in measurement and currency\, new metrics and approaches to understanding the value of media\, and data collaboration and enablement. CIMM’s members include leading networks\, studios\, streamers and programmers\, MVPDs\, TV OEMs and OS providers\, major digital businesses\, agencies\, measurement and data providers\, trade bodies and consultants. CIMM is a subsidiary of the Advertising Research Foundation and adheres to the ARF’s principles of scientific rigor\, objectivity and evidence-based research. For more information\, visit www.cimm-us.org. \ndatafuelX is a leading analytics and technology provider specializing in multi-currency\, cross-platform optimization for the television industry. The company was created to help buyers and sellers unlock greater value from their data and transform advertising outcomes across linear and digital video. Through its full-service SaaS platform\, M3\, datafuelX enables improved revenue management for publishers\, more precise and accountable results for advertisers\, and a better viewing experience for consumers. For more information\, visit www.datafuelx.com. \nFounded by Lisa Heimann\, Former EVP of Corporate Research and Strategy at NBCUniveral\, Eagle Media Advising draws on over 30 years of experience\, advocacy\, guidance\, leadership and expertise. The company offers a strategic bird’s eye view of the media measurement landscape with a passion for content and measuring its full value. For more information\, email lisa.m.heimann@outlook.com. \nSince 2013\, Hub Entertainment Research has tracked how consumers discover\, choose and consume entertainment content. Hub works with the largest networks\, pay-TV operators\, streaming providers\, and studios. For more information\, visit the company’s website at www.hubresearchllc.com and subscribe to its newsletter at hubintel.substack.com. \nA global leader in comedy\, Just For Laughs produces the world’s largest comedy festival\, held in Montréal since its inaugural edition in 1983. The Group also extends its expertise through a series of festivals in Québec City\, Toronto\, Vancouver\, Singapore\, Sydney\, and Bermuda\, strengthening its worldwide footprint. Driven by passion\, innovation\, and excellence\, the Just For Laughs team collaborates with top talent and partners across the entertainment industry. Each year\, the Group entertains over 100 million fans through its digital platforms and media channels\, which collectively have surpassed 100 billion views. Just For Laughs creates\, produces\, distributes\, and broadcasts comedic content in all its forms: films\, television series\, theatre\, musicals\, solo shows\, multi-artist shows\, festivals. The Group also produces ComedyPRO as part of the Just For Laughs Montreal Festival every year: the world’s leading comedy industry marketplace which has\, for decades\, helped launch and propel the careers of numerous renowned artists through its landmark initiatives. For more information\, visit www.justforlaughsdistribution.com \nKnotSimpler is an independent consultancy founded by Josh Chasin to help businesses  monetize data assets in the advertising analytics space. Recognized as an Ephron Award winner and Ad Age Media Maven\, Josh has spent most of his career in the audience measurement space—inventing\, designing\, improving\, and managing currency measurement services in network TV; local TV; network radio; local radio; newspapers; magazines; Out-of-Home; the Internet; and across multiple platforms. Josh is a media and advertising measurement\, research\, analytics\, data\, and storytelling executive\, leader\, and creator who is keenly adept at evaluating and steering proven strategies and methods for success. For more information\, visit www.joshchasin.com. \nFounded as the Los Angeles Venture Club on the inspiration of Robert Redford in 1984\, the Los Angeles Venture Association (LAVA) now represents the entire investment ecosystem in the region. LAVA fosters communication\, creates programming and facilitates dealmaking among all the stakeholders in an interconnected network. These include: LPs\, VCs\, family offices\, angel investors\, founders\, incubators\, accelerators\, universities\, researchers\, innovators\, mentors\, politicos\, government agencies and a host of service providers in legal\, accounting\, marketing\, PR\, investor relations\, and countless other supporting specialties. For more information\, visit www.lava.org. \nMagid is the leading media and customer experience advisory and solutions firm\, helping brands understand customers and build strategies and workflows that help them win. Magid’s domain expertise spans Information Media\, Retail\, Travel & Hospitality\, CPG\, Games\, Entertainment Media\, and Sports. The firm was founded in 1957 by social psychology professor Frank N. Magid. For more information\, visit www.magid.com. \nThe Marian Dupree Group provides professional and advisory services to enterprises in the media\, entertainment\, consumer\, and technology sectors. The company’s offerings include long-term planning that focuses on the development of a successful brand; culture decoding\, to provide insights to companies and brands; content testing\, employing various qualitative and quantitative methods with an emphasis on research design; and working with emerging and established leaders to improve their skills in areas such as decision making\, project management and strategy. For more information\, visit www.themariandupreegroup.com. \nThe Media Rating Council is a non-profit industry association established in 1963 comprised of leading television\, radio\, print and digital media companies\, as well as advertisers\, advertising agencies and trade associations\, whose goal is to ensure measurement services that are valid\, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition\, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. For more information \, visit www.mediaratingcouncil.org. \nMediaBrain builds proprietary technologies that enable media buyers and sellers to analyze\, plan\, buy\, and monitor media performance from a single console to efficiently transact in today’s cross-platform world. The company’s technology powers critical solutions\, which empower organizations to operate with confidence utilizing AI-assisted automated intelligence\, in tandem with advanced data storage\, computing\, and clean room technologies. For more information\, visit www.mediabrain.io.  \nParks Associates helps companies identify new opportunities\, refine strategy\, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience\, the firm delivers proprietary consumer and industry research\, market forecasts\, and strategic analysis that guide business decisions across personal\, connected home\, small business\, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI\, security\, smart home\, broadband\, entertainment\, energy\, multifamily\, smart buildings\, and connected health. The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences\, including CONNECTIONS\, Connected Health Summit\, Smart Energy Summit\, Smart Spaces\, and Future of Video.  For more information\, visit www.parksassociates.com. \nPlay Anywhere enables leagues and their broadcasters to provide viewers with enhanced interactive experiences while driving new revenue to the media ecosystem. The cornerstone of the Play Anywhere solution ensures preservation of production quality\, adherence to regulatory guidelines and brand association through its compliance and clearinghouse platform.  Viewers of major league competitions including LaLiga\, ATP Media\, Paris 2024 Olympics\, UEFA\, NBA and NHL experience approved interactive experiences through the Play Anywhere platform and the company’s partner Ease Live’s best-in-class interactive graphics. Through Play Anywhere’s unique interactive rights deals\, stakeholders participate in new revenue streams from interactivity and contextual sponsorship. The system spans linear and OTT services\, enabling mass consumer rollouts. Viewers can now watch the game the way they want. Play Anywhere partners benefit from an improved viewer experience with no up-front or operating costs.  For more information\, visit www.playanywhere.com. \nBrennan Media was founded by Sherry Brennan\, former SVP of Distribution at FOX Networks. Brennan has been helping media companies strategize and launch new services since the 1990s when she first envisioned SVOD channels on Cablevision’s lineup\, developing “channel publishing portals” and launching “24” and “The Shield” with FOX as the US’s first show-specific SVOD channels. Subsequently\, at FOX\, she developed strategies for its many networks across a wide spectrum of emerging technologies\, and also helped launch Hulu and negotiated all the latter’s licensing agreements with its broadcast owners. S. Brennan Media helps clients with product development\, content licensing\, business strategy\, technical and business operations\, team building and more. For more information\, email sbrennanmedia@gmail.com. \nScreen Engine/ASI is a premier research and data analytics firm that delivers custom solutions to brands across entertainment\, media\, gaming\, technology\, consumer goods\, and other industries. The company specializes in audience intelligence\, content testing\, brand strategy\, and marketing optimization. For more information\, visit www.screenengineasi.com. \nThe Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB is fiercely advocating for the changes that bring about a more innovative and transparent marketplace. VAB also provides the insights and thought leadership that enable marketers to develop business-driving marketing strategies. Visit VAB online and access its continuously growing content library at www.thevab.com. \n  \n 
URL:https://itvt.com/event/tvot-montreal-2026-thanks-to-our-sponsors/
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/05/Merci-Thanks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260520
DTEND;VALUE=DATE:20260521
DTSTAMP:20260729T044159
CREATED:20251213T141538Z
LAST-MODIFIED:20260519T012441Z
UID:11793-1779235200-1779321599@itvt.com
SUMMARY:TVOT MONTREAL 2026: SCHEDULE OF EVENTS FOR WEDNESDAY\, MAY 20TH
DESCRIPTION:CLICK HERE TO GET THE PDF OF THE SCHEDULE (English)\n\n\n\n\n\n\n\n\n\nCLIQUEZ ICI POUR OBTENIR LE PDF DE L’HORAIRE (Francais)\n\n\n\n\n\n\n\n\n\n  \nSubscribe to our free email newsletter\, InteractiveTV Today (itvt.com)\, to receive regular news and analysis of the latest developments in advanced TV and video. And go to itvt.com/tvot/connect to join TVOT CONNECT\, our bi-weekly webinar-series/networking community. \n 
URL:https://itvt.com/event/tvot-montreal-2026-schedule-of-events-for-wednesday-may-20th/
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2026/03/SPEAKER-GRAPHIC.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T083000
DTEND;TZID=America/Toronto:20260520T090000
DTSTAMP:20260729T044159
CREATED:20260414T032508Z
LAST-MODIFIED:20260517T220117Z
UID:12219-1779265800-1779267600@itvt.com
SUMMARY:TVOT MONTREAL 2026: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Breakfast.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T090000
DTEND;TZID=America/Toronto:20260520T091000
DTSTAMP:20260729T044159
CREATED:20260414T032701Z
LAST-MODIFIED:20260506T045859Z
UID:12220-1779267600-1779268200@itvt.com
SUMMARY:TVOT MONTREAL 2026: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-345pm-Fireside-Chat-with-Ashkan-Karbasfrooshan-CEO-WatchMojo-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T091000
DTEND;TZID=America/Toronto:20260520T095500
DTSTAMP:20260729T044159
CREATED:20260414T032834Z
LAST-MODIFIED:20260517T235407Z
UID:12222-1779268200-1779270900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Beyond Reach and Frequency: Understanding Impression Quality
DESCRIPTION:For years we’ve been evaluating media based on two things: reach (how many faces) and frequency (how often they saw the thing on the screen). But all impressions are not created equal: what actually happens between screen and face? On this panel\, we’ll discuss attention\, resonance\, and other means of quantifying the differential value of that screen-to-face experience. Panelists include: \n\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nBill Harvey\, CEO\, RMT\nClaire Browne\, VP of Research\, Adelaide\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nMegan Halscheid\, VP of Marketplace Intelligence\, Publicis Media\nYan Liu\, CEO\, Tvision
URL:https://itvt.com/event/tvot-montreal-2026-beyond-reach-and-frequency-understanding-impression-quality/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-07-Beyond-Reach.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T091000
DTEND;TZID=America/Toronto:20260520T095500
DTSTAMP:20260729T044159
CREATED:20260414T033056Z
LAST-MODIFIED:20260517T221241Z
UID:12224-1779268200-1779270900@itvt.com
SUMMARY:TVOT MONTREAL 2026: From Gatekeepers to Game Changers: How Creator-Owned Networks Are Redefining Culture
DESCRIPTION:This panel will explore how athlete-\, artist-\, and entrepreneur-led streaming networks are reshaping media—owning their stories\, building direct fan communities\, and creating new business models beyond traditional broadcast. Panelists include: \n\nBrandon Pankey\, CEO\, APEX (Moderator)\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nJennifer Turner\, CEO\, MADCOOL Media\nMichele Ghee\, President\, Players TV\nStephen L. Hodge\, CEO\, OTTera
URL:https://itvt.com/event/tvot-montreal-2026-from-gatekeepers-to-game-changers-how-creator-owned-networks-are-redefining-culture/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/From-Gatekeepers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T095500
DTEND;TZID=America/Toronto:20260520T104500
DTSTAMP:20260729T044159
CREATED:20260414T033228Z
LAST-MODIFIED:20260519T033829Z
UID:12226-1779270900-1779273900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Agentic AI and Advertising
DESCRIPTION:Earlier this year\, NBCUniversal\, its corporate cousin FreeWheel\, independent advertising agency\, RPA\, and Newton Research\, a company specializing in AI-powered data analytics\, announced a “proof-of-concept” collaboration to launch cross-platform media buying using agentic AI. This panel\, which brings together some of the people and companies driving this initiative\, as well as other companies that have developed agentic AI solutions for advertising\, will share lessons learned to date and attempt to predict how agentic AI will be used in media buying and other areas of advertising going forward. Panelists include: \n\nDavina Kent\, Global GTM Lead\, Brand and Agency Partnerships\, Newton Research (Moderator)\nJeff Ellin\, VP of Product\, FreeWheel\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nPete Scott\, Agentic AI Advisor\, Hypermindz\nZeev Neumeier\, Founder\, GraySwan\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-agentic-ai-and-advertising/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-08-Agentic-AI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T095500
DTEND;TZID=America/Toronto:20260520T104500
DTSTAMP:20260729T044159
CREATED:20260414T033347Z
LAST-MODIFIED:20260517T232051Z
UID:12227-1779270900-1779273900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Shoppable TV: The Ultimate American Sport Takes the Field
DESCRIPTION:Consumerism for its own sake and television are among the USA’s most impactful inventions and exports. And arguably now shopping—or more accurately\, buying–via video will eclipse even the “great American pastime” as a sport. It’s now more relevant\, fast and fun than ever before. Television as we knew it wouldn’t have existed at all without the commerce models that supported it. By intertwining TV programming with sponsorship\, advertising and brand integration\, our industry became the dominant cultural force worldwide. And now that tech has irrevocably fragmented distribution outlets and created competing arenas and simplified interactive options for consumers’ attention\, brands feel heightened urgency to convert brand awareness to direct sales. Fortunately\, the flip side of that tech coin toss has enabled speedy contextual delivery of creative\, easier methods to fill shopping carts\, and more streamlined and secure click-to-buy processes. Play ball! Panelists include: \n\nAllison Dollar\, Founding Chair\, Media Group\, Los Angeles Venture Association (Moderator)\nAndreas Hoffmann\, Sr. Director of webOS Product Management\, North America\, LG Electronics\nDavid Apostolico\, Chief Distribution Officer\, QVC\nGlenn Fishback\, CEO\, Shopsense AI\nMike Bologna\, Chief Accelerator\, BrightLine
URL:https://itvt.com/event/tvot-montreal-2026-shoppable-tv-the-ultimate-american-sport-takes-the-field/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-06-Shoppable-TV-The-Ultimate-American-Sport-Takes-the-Field.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T104500
DTEND;TZID=America/Toronto:20260520T113500
DTSTAMP:20260729T044159
CREATED:20260414T033518Z
LAST-MODIFIED:20260517T225803Z
UID:12228-1779273900-1779276900@itvt.com
SUMMARY:TVOT MONTREAL 2026: The Car Is the New Couch: Winning the In-Vehicle Content Revolution - Presented by Stingray
DESCRIPTION:As autonomous driving moves from concept to reality\, the battle for consumer attention is shifting to the vehicle. This session frames the car as the next great frontier for media consumption—a connected space where entertainment will be paramount. We will discuss the urgent need for a dedicated in-car content strategy and how platforms and OEMs can partner today to own this emerging ecosystem\, turning commute time into prime time. Panelists include: \n\nDave Noguerol\, Global Head of Distribution\, Bloomberg Media.\nJim Riley\, President\, Stingray (Moderator)\nStephen Goldstein\, Head of Business Development and Partnerships\, Automotive\, LG Electronics\nTu Le\, Founder\, Sino Auto Insights
URL:https://itvt.com/event/tvot-montreal-2026-the-car-is-the-new-couch-winning-the-in-vehicle-content-revolution-presented-by-stingray/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/The-Car-Is-the-New-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T104500
DTEND;TZID=America/Toronto:20260520T113500
DTSTAMP:20260729T044159
CREATED:20260414T033630Z
LAST-MODIFIED:20260512T040705Z
UID:12229-1779273900-1779276900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Leveraging the Power of TV in the Age of Streaming with RMT and Vividata
DESCRIPTION:This panel will explore the possible ways in which TV can make a comeback in the age of streaming. Recently\, we have seen published reports of the fact that brand growth has dropped off sharply since the period when digital started to take the lion’s share of ad revenues. In the panel\, we will look at TV’s reach story\, TV’s ROAS story\, and how TV can increase its advantage over digital in ROAS and branding by integrating the new level of understanding of what people want to watch which RMT Neuro-Motivational science has brought through Vividata and other trusted sources of decision-making data. Examples of the Vividata solution based on RMT’s Drivers and Need States are discussed using Canadian TV content and creative to start the discussion. We will also look at ways in which TV can be made as easy to buy as digital\, a major factor in digital’s success. Panelists include: \n\nAude Mathey\, Head of Media Sales and B2B Marketing\, TV5\nBill Harvey\, CEO\, RMT\nJerome Leys\, GM of Media Solutions\, Quebecor Media\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nPat Pellegrini\, President and CEO\, Vividata
URL:https://itvt.com/event/tvot-montreal-2026-leveraging-the-power-of-tv-in-the-age-of-streaming-with-rmt-and-vividata/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Leveraging-the-Power.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T113500
DTEND;TZID=America/Toronto:20260520T122500
DTSTAMP:20260729T044159
CREATED:20260414T033909Z
LAST-MODIFIED:20260517T221325Z
UID:12232-1779276900-1779279900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Community at Scale: How Streaming Technology Is Redefining Audience Reach for Canadian Broadcasters -  Presented by Google
DESCRIPTION:The Canadian streaming landscape is shifting its focus from broad reach to a community-at-scale approach\, prioritizing meaningful connections with core audiences. This session opens with a presentation on international trends and Canadian success stories\, demonstrating the shift to audience-first user journeys and a total TV approach. A subsequent fireside chat with two Canadian broadcast partners will dive into real-world strategies for aligning digital and TV buying and activating strong\, consented first-party data securely via clean room environments. \nThe presentation\, entitled Navigating the Total TV Evolution: International Trends and Local Innovation\, will be delivered by Inderpreet Sandhu\, Google’s Global Head of CTV Partner Development and Growth. \nParticipants in the fireside chat include: \n\nAndre Munro\, Director of Data Strategy and Monetization\, CBC/Radio-Canada\nJerome Leys\, GM of Media Solutions\, Quebecor Media\nJulie Spina\, Head of Global Publisher Partnerships\, Canada\, Google (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-community-at-scale-how-streaming-technology-is-redefining-audience-reach-for-canadian-broadcasters-presented-by-google/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Community-at-Scale_-How-Streaming-Technology.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T113500
DTEND;TZID=America/Toronto:20260520T122500
DTSTAMP:20260729T044159
CREATED:20260414T041155Z
LAST-MODIFIED:20260518T173846Z
UID:12255-1779276900-1779279900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Maximizing Impact with Creator Partnerships: From Reach to Revenue
DESCRIPTION:Creator partnerships have evolved far beyond awareness plays. They are now one of the most effective drivers of culture\, distribution\, and revenue. This session will break down how brands\, platforms\, and studios can move from transactional influencer campaigns to true creator-led strategies that scale. \nWe’ll cover what actually drives performance today\, from content formats and talent selection to co-creation models and distribution\, and how leading companies are building systems around creators to generate measurable business outcomes. Expect real-world examples\, insights from large-scale campaigns\, and a look at where creator-led media is heading next. Panelists include: \n\nAshkan Karbasfrooshan\, CEO\, WatchMojo\nBraden Blacker\, CEO\, The Content Code (Moderator)\nCarlos Pacheco\, Head of OTT/FAST Channel Strategy and Operations\, Just For Laughs Distribution\nJennifer Turner\, CEO\, MADCOOL Media
URL:https://itvt.com/event/tvot-montreal-2026-maximizing-impact-with-creator-partnerships-from-reach-to-revenue/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-08-Maximizing-Impact.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T122500
DTEND;TZID=America/Toronto:20260520T132500
DTSTAMP:20260729T044159
CREATED:20260414T034644Z
LAST-MODIFIED:20260517T230115Z
UID:12234-1779279900-1779283500@itvt.com
SUMMARY:TVOT MONTREAL 2026: Lunch\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-lunch-schmoozing-and-networking/
LOCATION:Lobby\, Lounge & Fuchsia
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Lunch-Day-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T132500
DTEND;TZID=America/Toronto:20260520T135500
DTSTAMP:20260729T044159
CREATED:20260414T034739Z
LAST-MODIFIED:20260512T034353Z
UID:12235-1779283500-1779285300@itvt.com
SUMMARY:TVOT MONTREAL 2026: MRC’s Work in Machine Learning and AI—Standards and Validation Efforts
DESCRIPTION:In this session\, George Ivie\, CEO and Executive Director of the Media Rating Council (MRC)\, will outline the work MRC currently performs as well as its present guidance on ML and AI. In addition\, he will discuss the MRC’s recently announced standards development initiative. These processes extensively impact measurement functions and require specialized assessment and auditing techniques\, and this session will help attendees to understand this important and growing area of work.
URL:https://itvt.com/event/tvot-montreal-2026-mrcs-work-in-machine-learning-and-ai-standards-and-validation-efforts/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/MRC-Presentation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T132500
DTEND;TZID=America/Toronto:20260520T135500
DTSTAMP:20260729T044159
CREATED:20260414T034828Z
LAST-MODIFIED:20260517T221404Z
UID:12236-1779283500-1779285300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Meet the "Swing Voters" of Streaming—and Understand Why They Are Critical to Success
DESCRIPTION:With the US market having effectively reached near-zero net growth and subscriber churn having increased\, services have three paths to success: \n\nprice rises\nimproving retention and\nmastering subscriber win-backs (resubscription).\n\n14% of US subscribers account for 40% of monthly sign-ups and 30% of monthly account drops. And they’re the least price-sensitive of all subscribers. They are as critical to success as the swing voters of every election. \nUsing new research\, this session details the challenges of a mature streaming market (be it the US or anywhere else)\, and strategies for success. Presenter: \n\nMike Bloxham\, EVP of Global Media and Entertainment/Practice Lead—Subscriber Science\, Magid
URL:https://itvt.com/event/tvot-montreal-2026-meet-the-swing-voters-of-streaming-and-understand-why-they-are-critical-to-success/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Meet-The-Swing-Voters-of-Streaming—and-Understand-Why-They-Are-Critical-to-Success.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T135500
DTEND;TZID=America/Toronto:20260520T144500
DTSTAMP:20260729T044159
CREATED:20260414T034925Z
LAST-MODIFIED:20260514T201135Z
UID:12237-1779285300-1779288300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Local Cross-Platform Video Advertising: What’s Working\, What Needs Help
DESCRIPTION:Video in its various forms has always been a powerful part of the media mix to reach local audiences with marketing messages. Video has evolved from its top of the funnel branding role in marketing to leveraging its various forms of linear and digital platforms\, first-party data\, programmatic trading\, innovative types of ad inventory\, audience measurement\, and campaign optimization tools to drive performance. Even national marketers are looking more to localized executions of campaign strategies and activations as they see great lift from campaigns with local elements. Local video publishers and platforms are prioritizing high value content including sports to drive audiences’ viewing. Each element of the local video mix from linear (TV stations\, MVPD) to streaming (CTV and OTT) and social (YouTube\, TikTok)\, along with standard spots\, shoppable ads\, and other innovative ad units\, are changing the dynamics of the local video market. Panelists include: \n\nGeorge Leith\, President of International Partnerships\, AdCellerant\nLeif Welch\, CEO\, JamLoop\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nMichael Page\, SVP of Digital Sales and FLX\, Fox Television Stations\nMurphy Rayburn\, VP Data Operations\, Madhive\nRick Ducey\, Managing Director\, BIA Advisory Services (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-local-cross-platform-video-advertising-whats-working-what-needs-help/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Local-Cross-Platform-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T135500
DTEND;TZID=America/Toronto:20260520T144500
DTSTAMP:20260729T044159
CREATED:20260414T035038Z
LAST-MODIFIED:20260512T040805Z
UID:12238-1779285300-1779288300@itvt.com
SUMMARY:TVOT MONTREAL 2026: AI\, Programming and the Viewer Experience
DESCRIPTION:This session will explore how AI is beginning to transform the viewer’s experience of television\, with such features as user-interface and programming-feed personalization\, improved programming discovery\, and viewer-customizable interactive programming enhancements\, among many others. It will also examine the impact of AI and the new forms of creativity it enables on television programming itself. In addition to identifying and assessing the most significant recent developments at the intersection of AI and the TV-viewing experience\, the panel will attempt to visualize how AI might fundamentally transform that experience over the coming years. Panelists include: \n\nAndreas Hoffmann\, Sr. Director of webOS Product Management\, North America\, LG Electronics\nBianca Pryor\, Director of Data Science for Media and Entertainment\, NVIDIA\nJethro Rothe-Kushel\, CEO\, Ritual Ads\nPaul Pastor\, Chief Business Officer\, Quickplay\nPeter Scott\, Chief Strategy Officer\, Play Anywhere (Moderator)\nTony Huidor\, President of Technology and Chief Product Officer\, Cineverse\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-ai-programming-and-the-viewer-experience/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/AI-Programming.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T144500
DTEND;TZID=America/Toronto:20260520T151500
DTSTAMP:20260729T044159
CREATED:20260414T035143Z
LAST-MODIFIED:20260512T034544Z
UID:12240-1779288300-1779290100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Mapping the Biometric Signature of a Fan
DESCRIPTION:This session explores groundbreaking research from FOX and Mediarobe\, analyzing over 8\,000 hours of biometric data across 40+ studies to uncover how fans and non-fans physically respond to content. By measuring real biological signals (electrodermal activity)\, the study reveals clear differences in how passionate fans experience media. The session will also examine whether these heightened responses translate into stronger brand impact and value\, offering new insights into the connection between fandom\, engagement\, and advertising effectiveness. Panelists include: \n\nKym Frank\, SVP of Ad Sales Research\, Fox\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nHoward Shimmel\, Board Member\, datafuelX (Moderator)\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-mapping-the-biometric-signature-of-a-fan/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Mapping-the-Biometric-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T144500
DTEND;TZID=America/Toronto:20260520T151500
DTSTAMP:20260729T044159
CREATED:20260414T035245Z
LAST-MODIFIED:20260517T230258Z
UID:12241-1779288300-1779290100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Communities over Content: What Traditional Media Can Learn from YouTube\, TikTok and Video Games
DESCRIPTION:Communities over Content: What Traditional Media Can Learn from YouTube\, TikTok and Video Games \nFor decades\, Hollywood defined “premium” by scale and production value—but today audiences\, especially younger consumers\, define it by connection\, relevance\, and community. \nIn this session\, Hub Entertainment Research founder\, Jon Giegengack\, will share new data on why creator-driven content is gaining ground on traditional film and TV. For younger audiences\, creator content isn’t just something to watch—it’s a community that drives discovery and shapes what they watch next. \nThe session will also explore consumer sentiment around generative AI—where audiences are excited\, where they’re hesitant\, and what it means for content creation. Attendees will leave with a clearer understanding of how to navigate the intersection of traditional and creator ecosystems\, build engaged communities\, and apply AI in ways audiences will accept. \n 
URL:https://itvt.com/event/tvot-montreal-2026-presentation-by-jon-giegengack-principal-hub-entertainment-research/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Communities-over-Content_-What-Traditional-Media-Can-Learn-from-YouTube-TikTok-and-Video-Games.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T151500
DTEND;TZID=America/Toronto:20260520T155500
DTSTAMP:20260729T044159
CREATED:20260414T035402Z
LAST-MODIFIED:20260512T034621Z
UID:12242-1779290100-1779292500@itvt.com
SUMMARY:TVOT MONTREAL 2026: "A Deeper Push for Media Independence": Fireside Chat with Revry and REVOLT
DESCRIPTION:Last year\, REVOLT and Revry announced a major new partnership that would see REVOLT working with Revry’s PrismRiot Ad Exchange to reach Black and LGBTQ+ consumers via CTV. Together\, these two communities account for over $7 trillion in annual US purchasing power and\, according to research from Nielsen\, 70% of viewers from those  communities are more likely to buy from brands that advertise through diverse media platforms. The partnership\, which the companies have touted as signaling a “deeper push for media independence\,” was the result of a chance meeting between Revry and REVOLT executives at TVOT SF 2024. In this session\, the two executives who led the establishment of the partnership\, will discuss its significance for the communities their companies represent\, and for the advanced-advertising space in general. Participants include: \n\nAlia J. Daniels\, COO\, Revry\nMichael Roche\, CRO\, REVOLT\nTracy Swedlow\, Editor-in-Chief\, ITVT/TVOT (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-a-deeper-push-for-media-independence-fireside-chat-with-revry-and-revolt/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/A-Deeper-Push-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T151500
DTEND;TZID=America/Toronto:20260520T155500
DTSTAMP:20260729T044159
CREATED:20260414T035547Z
LAST-MODIFIED:20260517T232544Z
UID:12243-1779290100-1779292500@itvt.com
SUMMARY:TVOT MONTREAL 2026: From Prime Time to My Time: Social Video’s Influence on Hollywood
DESCRIPTION:In today’s fragmented media landscape\, the battle isn’t just for eyeballs—it’s for attention within finite time. In this session\, Tania Missad\, EVP of Insights\, Strategy and Analytics at Sony Pictures Entertainment\, will present findings from her team’s latest research report\, From Prime Time to My Time. Her presentation will be followed by a fireside conversation with Holly Leff-Pressman\, Chief Client Officer at Screen Engine/ASI\, that will explore the implications for the industry. \nAt the center of the work is a fundamental reframing of audience behavior—shifting from generational assumptions to a more predictive lens: life stage. The discussion will examine how media choices are shaped by where people are in their lives\, and how social and premium content play distinct but complementary roles across those moments. The session will also touch on how content moves across platforms\, introducing a dynamic in which premium storytelling fuels cultural conversation and social media amplifies and extends it. \nAttendees will leave with a more actionable framework for understanding attention today—and how to connect with audiences in a converged media ecosystem.
URL:https://itvt.com/event/tvot-montreal-2026-from-prime-time-to-my-time-social-videos-influence-on-hollywood/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-13-From-Prime-Time-to-My-Time.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T155500
DTEND;TZID=America/Toronto:20260520T162500
DTSTAMP:20260729T044159
CREATED:20260414T035715Z
LAST-MODIFIED:20260517T221455Z
UID:12244-1779292500-1779294300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Fireside Chat with Ashkan Karbasfrooshan\, CEO of WatchMojo
DESCRIPTION:Founded in 2006\, Montreal-based social-video company\, WatchMojo\, has produced over 32\,000 videos and has attracted nearly 26 million subscribers on YouTube alone. The company is best known for its highly creative listicle videos—ranging\, just over the past month\, from “Top 10 Cringiest Pop Culture Moments Ever” to “10 Normal People Who Saved Others from Serial Killers.” \nIn this fireside chat with Marissa Nelson\, VP of Client Solutions at Magid\, WatchMojo Co-Founder and CEO\, Ashkan Karbasfrooshan\, will outline the reasons for the company’s success in the crowded social-video space\, and will share his strategic vision for WatchMojo as a major social-video player going forward. Questions to be addressed include: How YouTube-centric is that vision? What audience-building and monetization strategies is WatchMojo embracing beyond YouTube? What other platforms—including\, for example\, CTV—will be key to the company’s growth? And what role\, if any\, will AI play in its future development?
URL:https://itvt.com/event/tvot-montreal-2026-fireside-chat-with-ashkan-karbasfrooshan-ceo-of-watchmojo/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-3_45pm_-Fireside-Chat-with-Ashkan-Karbasfrooshan-CEO-WatchMojo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T155500
DTEND;TZID=America/Toronto:20260520T162500
DTSTAMP:20260729T044159
CREATED:20260414T035846Z
LAST-MODIFIED:20260512T040931Z
UID:12245-1779292500-1779294300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Signal vs. Noise: AI\, Short-Form Video\, and the Battle for Content Discovery and Engagement
DESCRIPTION:In an environment flooded with content\, the real challenge isn’t access—it’s discovery. In this session\, Warner Bros. Discovery’s Director of Global Research\, Brian Laverty\, joins Holly Leff-Pressman\, Chief Client Engagement Officer at ScreenEngine/ASI\, to unpack the evolving dynamics between short-form video\, user-generated content (UGC) and AI in shaping what audiences watch—and why. \nDrawing on new research\, the conversation will explore how major content releases spark waves of UGC\, how authentic engagement compares to paid promotion\, and the role short-form clips play in influencing the content-decision journey. The session will also examine the growing role of AI—from discovery engines to decision support—and how it stacks up against (and increasingly integrates with) social platforms. \nThe takeaway is a clearer understanding of how content breaks through\, how engagement translates into viewership\, and how discovery is being reshaped in real time.
URL:https://itvt.com/event/tvot-montreal-2026-signal-vs-noise-ai-short-form-video-and-the-battle-for-content-discovery-and-engagement/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Signal-vs.-Noise-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T162500
DTEND;TZID=America/Toronto:20260520T171000
DTSTAMP:20260729T044159
CREATED:20260414T040001Z
LAST-MODIFIED:20260517T235615Z
UID:12246-1779294300-1779297000@itvt.com
SUMMARY:TVOT MONTREAL 2026: Signal Explosion: Turning Data Overload into Strategic Advantage
DESCRIPTION:We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day\, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies\, so does the need for high-quality\, actionable signals. \nThis session explores the strategies\, technologies\, and innovations helping advertisers cut through the noise and harness the right data to drive full-funnel impact. From measurement and data enrichment to identity\, privacy\, and CTV measurement\, we’ll examine how leading marketers are transforming signal overload into meaningful\, results-driven strategy. Panelists include: \n\nBenjamin Vandegrift\, SVP of Measurement Strategy and Innovation\, VAB (Moderator)\nCarmela Fournier\, VP of Data and Measurement Strategy\, Comcast Advertising\nJustin Rosen\, Head of Measurement Product\, IQVIA Digital\nMike Bologna\, Chief Accelerator\, Brightline\nSimon Gentry\, Co-Founder\, Infinitum
URL:https://itvt.com/event/tvot-montreal-2026-signal-explosion-turning-data-overload-into-strategic-advantage/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-17-Signal-Explosion.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T162500
DTEND;TZID=America/Toronto:20260520T171000
DTSTAMP:20260729T044159
CREATED:20260414T040141Z
LAST-MODIFIED:20260517T221056Z
UID:12247-1779294300-1779297000@itvt.com
SUMMARY:TVOT MONTREAL 2026: The New Content Ecosystem: Creation\, Curation and Distribution in the Streaming Era
DESCRIPTION:The streaming era promised to democratize content: more creators\, more channels\, more choice. What it delivered is more complicated. In this session\, key players from across the content ecosystem examine what’s actually working in FAST and CTV distribution\, how roles and relationships between creators\, operators\, and platforms are shifting\, and what the next wave of audience behavior means for the industry. Panelists include: \n\nAlia J. Daniels\, COO\, Revry\nCarlos Pacheco\, Head of OTT/FAST Channel Strategy and Operations\, Just For Laughs Distribution (Moderator)\nGarrett Winkler\, Head of LG Channels\, US and Canada\, LG Electronics\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nStephen L. Hodge\, CEO\, OTTera\nSteve Shannon\, CEO\, Swerve TV
URL:https://itvt.com/event/tvot-montreal-2026-the-new-content-ecosystem-creation-curation-and-distribution-in-the-streaming-era/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/The-New-Content-Ecosystem_-Creation-Curation-and-Distribution-in-the-Streaming-Era.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T171500
DTEND;TZID=America/Toronto:20260520T201500
DTSTAMP:20260729T044159
CREATED:20260414T040353Z
LAST-MODIFIED:20260518T000548Z
UID:12248-1779297300-1779308100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Stingray HQ: 736 Rue Wellington - Cocktail Reception and Presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television
DESCRIPTION:The TVOT MONTREAL 2026 Cocktail Reception—a Montreal-style 5 à 7—will take place at the head office of our presenting sponsor\, Stingray\, located a short walk from the Alt Hotel. Enjoy live music\, small plates and curated drinks\, while connecting with industry peers. \nThe cocktail reception will include the presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards\, each of which is judged by a who’s who of advanced-TV industry leaders\, recognize individual and corporate achievement in multiple areas of interactive and multiplatform television.
URL:https://itvt.com/event/tvot-montreal-2026-stingray-hq-736-rue-wellington-cocktail-reception-and-presentation-of-the-22nd-annual-awards-for-leadership-in-interactive-and-multiplatform-television/
LOCATION:Stingray HQ: 730 Wellington Street
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-18-Party.png
END:VEVENT
END:VCALENDAR