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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T083000
DTEND;TZID=America/Los_Angeles:20261202T090000
DTSTAMP:20261104T063152Z
CREATED:20261102T023744Z
LAST-MODIFIED:20261104T063152Z
UID:14011-1796200200-1796202000@itvt.com
SUMMARY:TVOT SF 2026: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:SCHEDULE GRID\nhttps://itvt.com/tvot-sf-2026-schedule-grid/
URL:https://itvt.com/event/tvot-sf-2026-registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & The Living Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/S-D1-0830-Registration.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T090000
DTEND;TZID=America/Los_Angeles:20261202T091000
DTSTAMP:20261104T160616Z
CREATED:20261102T023934Z
LAST-MODIFIED:20261104T160616Z
UID:14013-1796202000-1796202600@itvt.com
SUMMARY:TVOT SF 2026: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2026-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-0900-Welcome.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T091000
DTEND;TZID=America/Los_Angeles:20261202T094000
DTSTAMP:20261104T180445Z
CREATED:20261102T024034Z
LAST-MODIFIED:20261104T180445Z
UID:14016-1796202600-1796204400@itvt.com
SUMMARY:TVOT SF 2026: Opening Plenary Keynote: Ryan McConville\, Chief Product Officer and EVP of Ad Products and Solutions\, NBCUniversal
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
URL:https://itvt.com/event/tvot-sf-2026-opening-plenary-keynote-ryan-mcconville-chief-product-officer-and-evp-of-ad-products-and-solutions-nbcuniversal/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-0910-Keynote-McConville-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T094000
DTEND;TZID=America/Los_Angeles:20261202T101000
DTSTAMP:20261104T175828Z
CREATED:20261102T024311Z
LAST-MODIFIED:20261104T175828Z
UID:14021-1796204400-1796206200@itvt.com
SUMMARY:TVOT SF 2026: Keynote Presentation: The Next Act of AI in Media: From Content Generation to Conversation AI Has Found Its Voice. Who Controls the Conversation?
DESCRIPTION:Conversational AI is moving beyond chatbots and generative content to become the next frontier of audience engagement in media\, entertainment\, and advertising. Decades of innovation in interactive television\, 3D gaming\, web development\, and mobile computing are converging with rapidly advancing\, full-duplex conversational AI to create entirely new ways for consumers to interact with brands. As consumer behavior evolves\, the ability to converse with a brand may soon become as natural and expected as clicking on a link today. Advertisers and marketers need to prepare now. \nThis presentation explores the evolution of these technologies\, emerging capabilities\, and real-world applications—and why curation is essential to ensuring brands control their stories\, personalities\, visual identities\, messaging\, and business objectives. We’ll explore how a curated conversational platform enables brands to create\, manage\, and deploy experiences ranging from simple visual identities to fully animated 3D characters. Attendees will be invited to join a live “Wisdom of Crowds” experiment during the TVOT Conference using conversational AI on their mobile devices. Presenter: \n\nGerard Kunkel\, CEO\, Brand Genius
URL:https://itvt.com/event/tvot-sf-2026-keynote-presentation-the-next-act-of-ai-in-media-from-content-generation-to-conversation-ai-has-found-its-voice-who-controls-the-conversation/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-0940-Sarnoff-Keynote-Kunkel-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T094000
DTEND;TZID=America/Los_Angeles:20261202T103000
DTSTAMP:20261106T062230Z
CREATED:20261102T024202Z
LAST-MODIFIED:20261106T062230Z
UID:14019-1796204400-1796207400@itvt.com
SUMMARY:TVOT SF 2026: AI and the Transformation of Media Planning and Buying
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: \n\nChristine Grammier\, Chief Customer Officer\, Newton Research\nDan Larkman\, CEO\, Keynes\nJon Watts\, Managing Director\, CIMM (Moderator)\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nMike Levin\, VP\, Advanced Products and Capabilities\, Advertising & Partnerships\, NBCUniversal\nZeev Neumeier\, Founder\, Gray Swan
URL:https://itvt.com/event/tvot-sf-2026-ai-and-the-transformation-of-media-planning-and-buying/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-0940-Panel-AI-Media-Buying-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T101000
DTEND;TZID=America/Los_Angeles:20261202T103000
DTSTAMP:20261108T152849Z
CREATED:20261102T024459Z
LAST-MODIFIED:20261108T152849Z
UID:14024-1796206200-1796207400@itvt.com
SUMMARY:TVOT SF 2026: Keynote Presentation: Why Generative AI Is the Creative Renaissance of Our Time
DESCRIPTION:Minh Do is co-founder and CEO of Machine Cinema\, a global organization of over 3\,000 AI creators that believes that generative AI is “the creative renaissance of our time” and aims to “build the community\, events\, and shared knowledge that this creative moment needs.” In this presentation\, he will provide an an overview of recent developments in the genAI space and of the new forms of creativity that these developments are making possible. \n\nMinh Do\, CEO\, Machine Cinema
URL:https://itvt.com/event/tvot-sf-2026-keynote-presentation-why-generative-ai-is-the-creative-renaissance-of-our-time/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1010-Sarnoff-Keynote-Do.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T103000
DTEND;TZID=America/Los_Angeles:20261202T112000
DTSTAMP:20261108T152653Z
CREATED:20261102T024754Z
LAST-MODIFIED:20261108T152653Z
UID:14026-1796207400-1796210400@itvt.com
SUMMARY:TVOT SF 2026: AI and Audience Measurement
DESCRIPTION:This session will explore how AI is being used today—and how it will likely be used in the future—to improve the accuracy and effectiveness of audience measurement and data collaboration. It will also attempt to identify possible challenges and pitfalls presented by its use for understanding audiences\, and will assess initiatives to provide guidelines for its adoption\, such as the “Interim Guidance” for AI-based audience measurement that was published by the MRC earlier this year. Panelists include: \n\nAlex Belaidi\, VP of Data and Category Sales\, Spectrum Reach\nAndrea Zapata\, SVP of Agency Partnerships\, VideoAmp\nChristine Grammier\, Chief Customer Officer\, Newton Research\nJoanna Drews\, CEO\, HyphaMetrics\nTom Drabas\, Senior Developer Relationship Manager\, NVIDIA\nModerator TBA
URL:https://itvt.com/event/tvot-sf-2026-ai-and-audience-measurement/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1030-Panel-AI-Audience-Measurement.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T103000
DTEND;TZID=America/Los_Angeles:20261202T112000
DTSTAMP:20261104T161406Z
CREATED:20261102T024903Z
LAST-MODIFIED:20261104T161406Z
UID:14028-1796207400-1796210400@itvt.com
SUMMARY:TVOT SF 2026: The Content Flood
DESCRIPTION:AI is collapsing production timelines and lowering the barrier to entry\, letting far more people tell stories in TV\, film\, and branded content. That’s the easy part. The harder question is distribution: as content supply outpaces attention\, how does the right piece of content find the right viewer—one who will actually watch\, sit through advertising\, and buy through e-commerce tied to what they’re watching? Panelists include: \n\nJon Collins\, Head of Commercial Development and Partnerships\, HyperMindz.ai\nPeter Scott\, Chief Strategy Officer\, Play Anywhere (Moderator)\nRobert Tercek\, Co-Founder and President\, The Futurists Network\nSam Khoze\, CEO\, CrowdGen AI\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-sf-2026-the-content-flood/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1030-Sarnoff-Panel-Content-Flood.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T112000
DTEND;TZID=America/Los_Angeles:20261202T121000
DTSTAMP:20261108T034621Z
CREATED:20261102T025018Z
LAST-MODIFIED:20261108T034621Z
UID:14030-1796210400-1796213400@itvt.com
SUMMARY:TVOT SF 2026: The TV Isn’t Just a TV Anymore
DESCRIPTION:Tomorrow’s TV experience won’t end when the ad runs. Streaming\, discovery\, commerce and payments are converging\, turning the biggest screen in the house into a place where consumers can discover\, engage and ultimately buy. Panelists include: \n\nJason Haikara\, Head of Industry Relations\, 3C Ventures (Moderator)\nStephen Goldstein\, Head of Business Development and Partnerships\, Automotive\, vMVPDs\, Hospitality TV and NEXTGEN TV\, LG Electronics\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-sf-2026-the-tv-isnt-just-a-tv-anymore/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1120-Panel-TV-Isnt-Just-a-TV-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T112000
DTEND;TZID=America/Los_Angeles:20261202T121000
DTSTAMP:20261108T034829Z
CREATED:20261102T034042Z
LAST-MODIFIED:20261108T034829Z
UID:14032-1796210400-1796213400@itvt.com
SUMMARY:TVOT SF 2026: Outcomes: Have We Developed “Funnel Vision”?
DESCRIPTION:The point of advertising has always been to deliver outcomes. These outcomes have obviously focused on the selling of goods and services. But traditionally they have also included all the steps in the consumer journey to purchase. Today a whole cottage industry has emerged around tying campaign exposure to product purchase at scale. Are we placing too much emphasis on the bottom of the funnel\, because we can? What are changes in attitude\, awareness\, and intent worth\, and can they be measured sufficiently robustly? Panelists include: \n\nClaire Browne\, VP of Research\, Adelaide\nHoward Shimmel\, Board Member\, datafuelX\nJon Stewart\, Chief Customer Officer\, Upwave\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nKym Frank\, SVP of Ad Sales Research\, FOX\nNoelle Huynh\, SVP\, CIMM
URL:https://itvt.com/event/tvot-sf-2026-outcomes-have-we-developed-funnel-vision-2/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1120-Sarnoff-Panel-Funnel-Vision-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T121000
DTEND;TZID=America/Los_Angeles:20261202T131000
DTSTAMP:20261104T050720Z
CREATED:20261102T034150Z
LAST-MODIFIED:20261104T050720Z
UID:14034-1796213400-1796217000@itvt.com
SUMMARY:TVOT SF 2026: Lunch Break and Screening of the Winners of the CLOWD AI Film Festival
DESCRIPTION:Lunch Break and Screening of the Winners of the CLOWD AI Film Festival
URL:https://itvt.com/event/tvot-sf-2026-lobby-the-farnsworth-room-the-sarnoff-room/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/S-D1-1210-Lunch.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T131000
DTEND;TZID=America/Los_Angeles:20261202T140000
DTSTAMP:20261104T183044Z
CREATED:20261102T034251Z
LAST-MODIFIED:20261104T183044Z
UID:14036-1796217000-1796220000@itvt.com
SUMMARY:TVOT SF 2026: Local Cross-Platform Video Advertising
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: \n\nConnor Crain\, Director of Commercial Partnerships\, Madhive\nDarryl Miner\, SVP of Connected TV\, iHeartMedia\nLeif Welch\, CEO\, Jamloop\nRick Ducey\, Managing Director\, BIA Advisory Services (Moderator)
URL:https://itvt.com/event/tvot-sf-2026-local-cross-platform-video-advertising/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1310-Panel-Local-Cross-Platform-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T131000
DTEND;TZID=America/Los_Angeles:20261202T140000
DTSTAMP:20261104T161728Z
CREATED:20261102T040015Z
LAST-MODIFIED:20261104T161728Z
UID:14038-1796217000-1796220000@itvt.com
SUMMARY:TVOT SF 2026: Vertical Is the New Prime Time: How AI and Microdramas Are Rewriting Television
DESCRIPTION:The entertainment industry is experiencing its biggest format shift since the emergence of streaming. While Hollywood debates shrinking production\, consolidating studios\, and declining television output\, a new entertainment economy has quietly exploded on mobile devices. Vertical scripted series—also known as microdramas—have become one of the fastest-growing media businesses in the world\, generating billions of dollars in annual revenue through serialized\, mobile-first storytelling. The market is projected to grow from roughly $8 billion in 2025 to more than $14 billion by 2027\, fueled by creator-driven production models\, direct audience monetization\, and AI-enabled workflows. \nAt the same time\, artificial intelligence is fundamentally changing how stories are conceived\, produced\, localized\, personalized\, and distributed. AI is lowering production costs\, accelerating creative workflows\, and opening entirely new opportunities for independent creators\, brands\, and emerging studios. \nThis session explores where these two revolutions intersect. Rather than asking whether AI will replace filmmakers\, we’ll examine how AI and vertical storytelling together are creating an entirely new production ecosystem—one built for mobile audiences\, creator ownership\, rapid iteration\, and global distribution. Panelists include: \n\nCurt Doty\, Founder\, CLOWD Film Fest (Moderator)\nErwin More\, Founding Partner\, More/Medavoy Management\nJesse Z\, Founder\, Storyverse AI\nQuishi Zhang\, CEO\, Leyline\nSophia Xing\, CEO\, Plot Party\nTony Mugavero\, CEO\, Rad TV
URL:https://itvt.com/event/tvot-sf-2026-vertical-is-the-new-prime-time-how-ai-and-microdramas-are-rewriting-television/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1310-Sarnoff-Panel-Vertical-Prime-Time.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T140000
DTEND;TZID=America/Los_Angeles:20261202T144500
DTSTAMP:20261108T184053Z
CREATED:20261102T040406Z
LAST-MODIFIED:20261108T184053Z
UID:14042-1796220000-1796222700@itvt.com
SUMMARY:TVOT SF 2026: Local First\, Global Fast: The New Economics of Multicultural Streaming
DESCRIPTION:Streaming platforms have gone global\, but “global” doesn’t mean “generic.” Multicultural audiences—diaspora communities\, multilingual households\, culturally specific fandoms—are now some of the fastest-growing and most loyal segments in streaming\, yet platforms still struggle to serve them as more than a localization checkbox. This panel will unpack what it actually takes to build for multicultural viewers: from recommendation algorithms that don’t flatten cultural nuance to greenlighting decisions that treat multicultural content as core business rather than niche experimentation. \nPanelists will share data on engagement and retention\, talk candidly about what’s failed\, and debate where the industry is headed—including AI-driven localization\, co-productions across markets\, and the tension between authentic storytelling and algorithmic scale. Panelists include: \n\nBrandon Pankey\, CEO\, APEX (Moderator)\nDaniel Schnider\, Head of Business Development and Distribution Partnerships\, Revry\nDean Cates\, SVP of Sales and Business Development\, The Africa Channel\nJennifer Turner\, CEO\, MADCOOL Media\nShamroc Peterson\, CEO\, Diverseego\nStephen L. Hodge\, CEO\, OTTera
URL:https://itvt.com/event/tvot-sf-2026-local-first-global-fast-the-new-economics-of-multicultural-streaming/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1400-Sarnoff-Panel-Local-First-Global-Fast-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T140000
DTEND;TZID=America/Los_Angeles:20261202T151000
DTSTAMP:20261104T161921Z
CREATED:20261102T040133Z
LAST-MODIFIED:20261104T161921Z
UID:14040-1796220000-1796224200@itvt.com
SUMMARY:TVOT SF 2026: Does the Home Screen Deserve All the Attention We Are Paying to It?
DESCRIPTION:The Good Doctor spent years at TV Guide magazine\, and the primary revenue came from ADJACENT tune-in ads: a Thursday prime show advertised opposite the Thursday prime-time listing. On CTV it’s the same strategy: “You’re looking for something to watch. I want to grab your attention NOW and get you to watch THIS.” \nIt ain’t brain surgery; it’s only the future of the television industry. Does it really work? \nPanel 1: The Importance of the Home Screen to the Industry \n\nEd Lee\, VP of Business Strategy and Partnerships\, Ventura\, The Trade Desk\nJustin Fromm\, Head of Insights and Thought Leadership\, Samsung Ads\nRebecca Twardy\, Head of Revenue\, Looper Insights\nRick Howe\, The iTV Doctor (Moderator)\nSteve Shannon\, CEO\, Swerve TV\n\n  \n \nPanel 2: The Importance of the Home Screen to the Consumer \n\nAndreas Hofmann\, Senior Director of webOS Product Management\, LG Electronics\nBriana Larsen\, VP of Content Partnerships and Business Development\, Xperi\nJon Giegengack\, Principal\, Hub Entertainment Research\nRichard Cusick\, CEO\, Simply.TV\nRick Howe\, The iTV Doctor (Moderator)
URL:https://itvt.com/event/tvot-sf-2026-does-the-home-screen-deserve-all-the-attention-we-are-paying-to-it/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1400-Panel-Home-Screen-Part1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T144500
DTEND;TZID=America/Los_Angeles:20261202T151000
DTSTAMP:20261104T161950Z
CREATED:20261102T040531Z
LAST-MODIFIED:20261104T161950Z
UID:14044-1796222700-1796224200@itvt.com
SUMMARY:TVOT SF 2026: Keynote Fireside: From Inspiration to Action—Reinventing TV Around Intent
DESCRIPTION:A look at a future where TV moves beyond broad reach to understand what consumers actually want next—using Pinterest’s intent signals\, AI and tvScientific to turn inspiration into measurable action. Participants include: \n\nJason Fairchild\, CEO\, tvScientific\nAdditional Panelists TBA\nInterviewer TBA
URL:https://itvt.com/event/tvot-sf-2026-keynote-fireside-from-inspiration-to-action-reinventing-tv-around-intent/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1445-Sarnoff-Keynote-Fireside-Intent.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T151000
DTEND;TZID=America/Los_Angeles:20261202T154000
DTSTAMP:20261108T152735Z
CREATED:20261102T040802Z
LAST-MODIFIED:20261108T152735Z
UID:14046-1796224200-1796226000@itvt.com
SUMMARY:TVOT SF 2026: Keynote Fireside: Career Retrospective—and Thoughts on the Future—with Howard Shimmel
DESCRIPTION:For many years\, Howard Shimmel has been at the forefront of new developments in audience measurement\, data collaboration and data-driven advertising. Highlights of his career include serving as Chief Research Officer for Turner Broadcasting and\, prior to that\, senior research roles at Nielsen\, AOL and MTV. More recently\, he co-founded datafuelX (where he remains a member of the board)\, a company that provides an AI-driven intelligence and analytics platform for television and premium-video advertising and whose customers include such players as FOX\, TelevisaUnivision\, AMC Networks\, A+E Networks and The CW. \nTo mark his pending retirement\, Shimmel will sit down for a conversation with Kym Frank\, SVP of Ad Sales Research at FOX\, in which he’ll share some of the knowledge and experience he’s gained in the course of his long career\, as well as his insights into the future of audience measurement and the new forms of advertising that it makes possible. \n\nHoward Shimmel\, Board Member\, datafuelX\nKym Frank\, SVP of Ad Sales Research\, FOX
URL:https://itvt.com/event/tvot-sf-2026-keynote-fireside-career-retrospective-and-thoughts-on-the-future-with-howard-shimmel/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1510-Keynote-Fireside-Shimmel-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T151000
DTEND;TZID=America/Los_Angeles:20261202T154000
DTSTAMP:20261104T162105Z
CREATED:20261102T040916Z
LAST-MODIFIED:20261104T162105Z
UID:14048-1796224200-1796226000@itvt.com
SUMMARY:TVOT SF 2026: The New Front Door to TV: Discovery\, AI\, and the Future of the Viewing Experience
DESCRIPTION:Content discovery has become a critical part of the viewing experience—and typically happens before viewers ever open a TV app. In this presentation\, Hub Entertainment Research Principal\, Jon Giegengack\, will explore how people discover what to watch\, where they turn for recommendations and information\, and how AI is beginning to reshape those behaviors. Drawing on consumer research conducted in partnership with CTAM\, the session will cover: \n\nHow TV apps compete for attention and value within the app ecosystem across TV\, social\, commerce and other categories.\nThe features that make an app more valuable than its alternatives.\nWhich app functions matter most to viewers in the TV experience.\nWhich features providers can afford to put on the back burner.\n\nAttendees will also learn how much discovery happens before viewers sit down to watch\, the problems that create the most friction and frustration\, and which pain points can drive churn even when content and price are right.
URL:https://itvt.com/event/tvot-sf-2026-the-new-front-door-to-tv-discovery-ai-and-the-future-of-the-viewing-experience/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1510-Sarnoff-Presentation-Giegengack.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T154000
DTEND;TZID=America/Los_Angeles:20261202T162500
DTSTAMP:20261104T231450Z
CREATED:20261102T041023Z
LAST-MODIFIED:20261104T231450Z
UID:14050-1796226000-1796228700@itvt.com
SUMMARY:TVOT SF 2026: Fandom: What Turns an Audience into a Community?
DESCRIPTION:From entertainment franchises and television personalities to independent creators and news brands\, fandom takes many forms. But what turns casual consumption into a deeper connection—and how does that connection translate into lasting business value? \nThis panel will explore fandom across entertainment\, creator communities and news. The discussion will examine what these audiences have in common and where their motivations differ—from emotional attachment and shared identity to trust\, habit and connections with individual personalities. Panelists will explore how audience insights help distinguish habitual viewing from active fandom\, what encourages fans to participate and pay\, and how those relationships extend beyond the screen. \nTogether\, they’ll consider what each sector can learn from the others about building communities\, sustaining loyalty and growing revenue while preserving the connection that brought fans together in the first place. Panelists include: \n\nHolly Leff-Pressman\, Chief Client Officer\, Screen Engine/ASI (Moderator)\nPam Pearce\, SVP of Consumer Insights and Strategic Research\, Skydance\nPeter Scanlon\, CMO\, Fandom\nRob Balasabas\, Head of Creator Partnerships and Community\, Uscreen
URL:https://itvt.com/event/tvot-sf-2026-fandom-what-turns-an-audience-into-a-community/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1540-Panel-Fandom-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T154000
DTEND;TZID=America/Los_Angeles:20261202T162500
DTSTAMP:20261105T024412Z
CREATED:20261102T041136Z
LAST-MODIFIED:20261105T024412Z
UID:14052-1796226000-1796228700@itvt.com
SUMMARY:TVOT SF 2026: Shielding the Stream: Protecting Content Integrity and Rights in the Age of AI-Driven TV
DESCRIPTION:As the streaming landscape rapidly adopts artificial intelligence—from automated content discovery to generative media—the industry faces unprecedented challenges around IP protection\, piracy\, and brand safety. Join us for a forward-looking session on how next-generation detection tools\, automated rights management\, and risk-mitigation frameworks are safeguarding media assets. Panelists will share actionable insights on identifying digital threats\, enforcing IP across global platforms\, and keeping intelligent television environments secure without stifling innovation. Panelists include: \n\nArtem Petrov\, CEO\, CopySight AI\nChris Pfaff\, CEO\, Chris Pfaff Tech Media (Moderator)\nDion Kauffman\, CEO\, 0rail\nEllery Kreloff\, CEO\, Voight AI\nMax Eisendrath\, CEO\, Redflag AI
URL:https://itvt.com/event/tvot-sf-2026-shielding-the-stream-protecting-content-integrity-and-rights-in-the-age-of-ai-driven-tv/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1540-Sarnoff-Panel-Shielding-the-Stream-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T162500
DTEND;TZID=America/Los_Angeles:20261202T171000
DTSTAMP:20261104T162233Z
CREATED:20261102T041224Z
LAST-MODIFIED:20261104T162233Z
UID:14054-1796228700-1796231400@itvt.com
SUMMARY:TVOT SF 2026: The AI Era: Reinventing the Premium Video Marketplace
DESCRIPTION:As audiences fragment\, maintaining reach across premium video means buying across more publishers\, platforms and screens. Yet the workflows haven’t kept pace. TV still relies on complex\, manual processes that make data-driven buying difficult to scale. The time is now to reimagine premium video for the AI era\, making it easier to plan\, buy and optimize across linear and streaming without sacrificing performance and control. Leaders will explore what needs to change and what a modern marketplace for premium video should look like. Panelists include: \n\nChristine Grammier\, Chief Customer Officer\, Newton Research\nHoward Shimmel\, Board Member\, datafuelX (Moderator)\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nAdditional panelist TBA
URL:https://itvt.com/event/tvot-sf-2026-the-ai-era-reinventing-the-premium-video-marketplace/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1625-Panel-AI-Era-Premium-Video.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261202T162500
DTEND;TZID=America/Los_Angeles:20261202T171000
DTSTAMP:20261104T162258Z
CREATED:20261102T041414Z
LAST-MODIFIED:20261104T162258Z
UID:14056-1796228700-1796231400@itvt.com
SUMMARY:TVOT SF 2026: Vertical Entertainment: What Makes Audiences Stop\, Watch and Stay?
DESCRIPTION:Short episodes. Fast-moving stories. One more cliffhanger. Vertical dramas are changing how stories are told and consumed—but what draws viewers in\, keeps them watching and motivates them to pay? \nThis panel brings together Lior Sasson of Shortical\, Liz Huszarik of Crosswalk and Christina Parish of ScreenEngine/ASI to explore vertical entertainment through the platform experience\, observed digital behavior and audience research. The discussion will be moderated by Holly Leff-Pressman\, Chief Client Engagement Officer at Screen Engine/ASI. \nLior will discuss Shortical’s approach to mobile-first dramas\, from short\, cliffhanger-driven episodes to building engagement and revenue through free and paid access. Liz will bring Crosswalk’s perspective on consumer behavior across apps and platforms\, helping examine how viewers discover vertical dramas\, how frequently they return\, and how this viewing fits alongside their other media habits. Christina will share select\, non-confidential highlights from research conducted for vertical entertainment platforms\, offering insights into audience reactions\, preferences and expectations. \nTogether\, the panel will explore the journey from initial discovery to repeat viewing and paid access. Are vertical dramas filling brief gaps in the day or prompting longer viewing sessions? How do social media and search lead audiences to these platforms? What encourages viewers to continue\, switch services or leave—and how do advertising\, episode unlocks and subscriptions influence those decisions? \nThe discussion will connect what audiences say with what they do\, offering practical considerations for creators\, platforms and entertainment companies looking to reach and retain vertical drama viewers. Panelists include: \n\nChristina Parish\, EVP/GM of the TV and Digital Entertainment Group\, ScreenEngine/ASI\nHolly Leff-Pressman\, Chief Client Officer\, Screen Engine/ASI (Moderator)\nLior Sasson\, Head of US Operations\, Shortical\nLiz Huszarik\, CEO\, Crosswalk Technologies
URL:https://itvt.com/event/tvot-sf-2026-vertical-entertainment-what-makes-audiences-stop-watch-and-stay/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D1-1625-Sarnoff-Panel-Vertical-Entertainment.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T083000
DTEND;TZID=America/Los_Angeles:20261203T090000
DTSTAMP:20261104T063239Z
CREATED:20261102T042635Z
LAST-MODIFIED:20261104T063239Z
UID:14060-1796286600-1796288400@itvt.com
SUMMARY:TVOT SF 2026: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:SCHEDULE GRID\nhttps://itvt.com/tvot-sf-2026-schedule-grid/
URL:https://itvt.com/event/tvot-sf-2026-registration-light-refreshments-schmoozing-and-networking-2/
LOCATION:Lobby & The Living Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/S-D2-0830-Reg.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T090000
DTEND;TZID=America/Los_Angeles:20261203T090500
DTSTAMP:20261104T162320Z
CREATED:20261102T042727Z
LAST-MODIFIED:20261104T162320Z
UID:14062-1796288400-1796288700@itvt.com
SUMMARY:TVOT SF 2026: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2026-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt-2/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-0900-Welcome.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T090500
DTEND;TZID=America/Los_Angeles:20261203T095000
DTSTAMP:20261108T034905Z
CREATED:20261102T042845Z
LAST-MODIFIED:20261108T034905Z
UID:14064-1796288700-1796291400@itvt.com
SUMMARY:TVOT SF 2026: Who’s Watching with You? How AI Could Change What We Watch—and Buy
DESCRIPTION:Viewers already ask AI what to watch. Soon it may watch with them\, and talk back when the ads come on. We’ll explore how those conversations could shape what people choose\, who they trust\, and how they respond to advertising. Panelists include: \n\nBeth Plummer\, Partner\, Next Media Partners\nDavid Sanderson\, CEO and Founder\, Reelgood\nJon Heim\, Senior Director of Product Management for TiVo Discovery Solutions\, Xperi.\nMike Bloxham\, EVP of Global Media and Entertainment\, Magid\nTameka Kee\, Advertising Futurist (Moderator)
URL:https://itvt.com/event/tvot-sf-2026-whos-watching-with-you-how-ai-could-change-what-we-watch-and-buy/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-0905-Panel-Whos-Watching-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T090500
DTEND;TZID=America/Los_Angeles:20261203T095000
DTSTAMP:20261104T162359Z
CREATED:20261102T043015Z
LAST-MODIFIED:20261104T162359Z
UID:14066-1796288700-1796291400@itvt.com
SUMMARY:TVOT SF 2026: Reasons to Be Cheerful: Why We’re Entering a Golden Age of Measurement
DESCRIPTION:TV and video measurement is moving from retrospective reporting to operational infrastructure. The next system will connect audience identity\, exposure signals\, planning tools\, activation systems\, AI-enabled analysis\, outcomes measurement and governance. Its purpose will not be only to count impressions\, but to support better allocation\, optimization\, accountability and growth across a converged media market. Panelists include: \n\nAndrea Zapata\, SVP of Agency Partnerships\, VideoAmp\nHelen Katz\, EVP of Research\, Publicis Media\nJoanna Drews\, CEO\, HyphaMetrics\nJon Watts\, Managing Director\, CIMM (Moderator)\nSable Mi\, Chair\, Analytics Council\, ARF\nYan Liu\, CEO\, Tvision
URL:https://itvt.com/event/tvot-sf-2026-reasons-to-be-cheerful-why-were-entering-a-golden-age-of-measurement/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-0905-Sarnoff-Panel-Reasons-to-Be-Cheerful.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T095000
DTEND;TZID=America/Los_Angeles:20261203T102500
DTSTAMP:20261104T162425Z
CREATED:20261102T043104Z
LAST-MODIFIED:20261104T162425Z
UID:14068-1796291400-1796293500@itvt.com
SUMMARY:TVOT SF 2026: Keynote Presentation: AI Meets TV: Why Agents Need Identity to Work
DESCRIPTION:For all the talk of the power of agents in advertising\, a simple truth remains: agents are only as useful as the identity and data behind them. This session looks at what it takes to build agents on a shared foundation of identity and data\, so agentic AI can move from isolated capabilities to real\, executable action across the industry\, freeing up resources for humans to home in on the strategy that distinguishes good campaigns from great ones. Presenter \n\nChris LoRusso\, Chief Business Officer\, OpenAP
URL:https://itvt.com/event/tvot-sf-2026-keynote-presentation-ai-meets-tv-why-agents-need-identity-to-work/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-0950-Keynote-LoRusso.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T095000
DTEND;TZID=America/Los_Angeles:20261203T102500
DTSTAMP:20261108T035031Z
CREATED:20261102T043156Z
LAST-MODIFIED:20261108T035031Z
UID:14070-1796291400-1796293500@itvt.com
SUMMARY:TVOT SF 2026: Go Live! Engaging Sports Fans and the Brands Who Love Them
DESCRIPTION:Nothing matches the energy and excitement that live sporting events generate. Live brings brands exponential reach and value. Streaming has upped the stakes by enabling a range of concurrent (inter)activities: smack talk in chat (co-watching on screen\, too); shoulder programming; BTS feeds; mini profiles; stats\, stats and more stats pushed to companion devices; transactions to buy merch and affiliated goods—e.g. RFI for sponsors and QR codes to purchase merch. And of course\, betting. For advertisers\, live sports delivers in every respect\, bringing millions of highly engaged\, motivated fans representing every demographic and psychographic around the world. Accordingly\, says research from Premion and Advertiser Perceptions\, “73% of advertisers [79% of agencies] plan to allocate budget to live sports streaming/CTV advertising over the next 6–12 months\, driven by engaged fans and major live events.” Moreover\, smart brand teams take advantage of digital infrastructure to add profit\, allocating 360° budgets to boost further sell-through with experiential marketing and OOH extensions. Panelists will show and tell how it’s done. Panelists include \n\nAllison Dollar\, Founding Chair\, Media Group\, Los Angeles Venture Association (Moderator)\nSteve Shannon\, CEO\, Swerve TV\nStuart McLean\, CEO\, FAST Studios
URL:https://itvt.com/event/tvot-sf-2026-go-live-engaging-sports-fans-and-the-brands-who-love-them/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-0950-Sarnoff-Panel-Go-Live-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T102500
DTEND;TZID=America/Los_Angeles:20261203T105500
DTSTAMP:20261104T162501Z
CREATED:20261102T043449Z
LAST-MODIFIED:20261104T162501Z
UID:14074-1796293500-1796295300@itvt.com
SUMMARY:TVOT SF 2026: Cracking The Code on “Premium” Content and Contextual Buying at Scale
DESCRIPTION:Premium content has long been defined as having big production budgets\, big name actors and a serious marketing push. But that’s from the Hollywood perspective. \nFor viewers (the people who REALLY matter)\, “premium” is more likely to be the content that moves them in different ways\, that engages them\, that they talk about with others\, and that they want more of. And it’s not always the big budget shows that deliver on these kinds of measures. \nFor advertisers\, these consumer-oriented measures deliver more than simply exposure at scale. Content that scores highly for emotional resonance\, engagement\, attention etc. delivers audiences in mindsets that enhance results and ROAS. The research proves it. \nThis session explores how buying at scale with reference to these kinds of contextual metrics is now finally possible\, and what it might mean for buying\, selling and measurement in the future. Participants include: \n\nMichelle Eule\, Executive Director of Data and Measurement\, FreeWheel\nMike Bloxham\, EVP of Global Media and Entertainment\, Magid
URL:https://itvt.com/event/tvot-sf-2026-cracking-the-code-on-premium-content-and-contextual-buying-at-scale/
LOCATION:The Sarnoff Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-1025-Sarnoff-Fireside-Premium-Content.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261203T105500
DTEND;TZID=America/Los_Angeles:20261203T113500
DTSTAMP:20261108T034749Z
CREATED:20261102T043537Z
LAST-MODIFIED:20261108T034749Z
UID:14076-1796295300-1796297700@itvt.com
SUMMARY:TVOT SF 2026: The Evolution of TV News
DESCRIPTION:This session will explore the evolution of television news from linear newscasts to streaming\, 24/7\, YouTube\, and social distribution. Panelists will discuss the challenges and opportunities related to production\, distribution\, and monetization. Panelists include: \n\nBill Hague\, EVP\, Magid (Moderator)\nEthan Toven-Lindsey\, Editor-in-Chief\, KQED\nJeremy Allen\, Director of Audience Growth and Experience\, Graham Media Group\nScott Warren\, Regional President and General Manager\, CBS News Northern California
URL:https://itvt.com/event/tvot-sf-2026-the-evolution-of-tv-news/
LOCATION:The Farnsworth Room
CATEGORIES:TVOT SF 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/11/A-D2-1055-Panel-Evolution-of-TV-News-1.png
END:VEVENT
END:VCALENDAR