Interactive TV Headlines Round-Up 1/29/14 (V): TMS, Shazam, Jinni, TubeMogul, Twitter, Univision, USA Network, Jeffrey Kaufman, Jesse Redniss, wywy, Second Screen Networks, Yahoo, IntoNow

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Tribune Media Services' (TMS) "On Entertainment" Data Service Tapped for Shazam's "Shazam for TV" Service; On Entertainment Data Includes Show Descriptions, Cast Info, Images, Related Content
  • TMS Providing its On Entertainment Data for Semantic Discovery Specialist Jinni's New "My TV & Movie Guide" iPad App (December 4th)
  • Programmatic Video Advertising Company, TubeMogul, Launches OpenVV-Powered Viewability Reporting in its Dashboard; Billed as Providing Advertisers with "Data on where their Video Ads Are Seen and the Tools Needed to Reduce the Number of Ads that Are Never Seen by a Viewer"
  • Mindshare Deploys TubeMogul's BrandPoint Software for Asian Unilever Campaign; Gross Ratings Point (GRP) Product Billed as "Allow[ing] Agencies to Optimize their Video Ad Campaigns by Verifying Audiences and Enhancing Reach" (December 10th)
  • TubeMogul Says its Clients Spent $100 Million+ on its Video Ad-Buying Platform in 2013; Company Says comScore Data Show it to Be "Number-One Online Video Ad-Buying Platform in Australia" (December 5th)
  • Lenovo Names TubeMogul its Global Partner for Programmatic Video Ad Buying (December 4th)
  • TubeMogul Teams with Resonate to Bring Motivations-Based Targeting to Online Video Advertising (November 18th)
  • TubeMogul in Programmatic Video Ad-Buying Partnership with IPG Mediabrands (September 30th)
  • Twitter's Head of TV, Fred Graver: "I Don't Think Anybody Is Going to Be Watching TV on Twitter"
  • Univision Promotes Mehul Nagrani to SVP and GM of Digital (December 12th)
  • Univision Offers Range of Social-TV and Interactive Enhancements for Latin Grammys (November 21st)
  • Univision in Transmedia Partnership with Toyota; Partnership Will "Combine TV, Digital and Social to Bring Consumers Immersive, Multiplatform Experiences and First-of-its-Kind Access via Exclusive Content and Interactive Opportunities" (November 18th)
  • Univision Deportes App Launches on Xbox One (November 8th)
  • Univision Teams with Bedrocket to Develop Multiplatform, Digital Programming Service, "Flama" (October 15th)
  • Univision in Long-Term Multiplatform Distribution Agreement with Time Warner Cable (October 8th)
  • USA Network Hires Jeffrey Kaufman as SVP of Digital; Kaufman Was Previously SVP of Digital Video at Alloy Entertainment; he Replaces High-Profile Interactive-/Social-TV Executive, Jesse Redniss, who Was Named Chief Strategy Officer at Mass Relevance Last Fall
  • German Second-Screen/ACR Company, wywy, Acquires New York-Based Second-Screen Advertising Company, Second Screen Networks, as Part of Expansion into US; wywy to Officially Launch in US in Early 2014 (December 11th)
  • wywy Secures $7 Million in Series-B Funding Round for International Expansion (December 5th)
  • wywy-TNS Study Finds that "when Viewers Are Using their Second-Screen Mobile or Tablet Devices while Watching TV, the Awareness of TV Advertising Drops Dramatically," but that "a Time-Synchronized Mobile Advertising Campaign Can Hinder this Loss of Ad Awareness" (October 22nd)
  • Yahoo Shutting Down ACR-Based Second-Screen App, IntoNow; Company Acquired IntoNow in 2011, just 12 Weeks after its Launch; IntoNow CEO, Adam Cahan, Is Now Yahoo's SVP of Mobile and Emerging Products; Yahoo Says "the core IntoNow Technology Will Live on through other Products and Apps, like Yahoo Smart TV and the New Loops Feature in the Yahoo Sports iOS7 App"
Region: 
North America