Interactive TV Headlines Round-Up 1/29/14 (V): TMS, Shazam, Jinni, TubeMogul, Twitter, Univision, USA Network, Jeffrey Kaufman, Jesse Redniss, wywy, Second Screen Networks, Yahoo, IntoNow

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Tribune Media Services' (TMS) "On Entertainment" Data Service Tapped for Shazam's "Shazam for TV" Service; On Entertainment Data Includes Show Descriptions, Cast Info, Images, Related Content
  • TMS Providing its On Entertainment Data for Semantic Discovery Specialist Jinni's New "My TV & Movie Guide" iPad App (December 4th)
  • Programmatic Video Advertising Company, TubeMogul, Launches OpenVV-Powered Viewability Reporting in its Dashboard; Billed as Providing Advertisers with "Data on where their Video Ads Are Seen and the Tools Needed to Reduce the Number of Ads that Are Never Seen by a Viewer"
  • Mindshare Deploys TubeMogul's BrandPoint Software for Asian Unilever Campaign; Gross Ratings Point (GRP) Product Billed as "Allow[ing] Agencies to Optimize their Video Ad Campaigns by Verifying Audiences and Enhancing Reach" (December 10th)
  • TubeMogul Says its Clients Spent $100 Million+ on its Video Ad-Buying Platform in 2013; Company Says comScore Data Show it to Be "Number-One Online Video Ad-Buying Platform in Australia" (December 5th)
  • Lenovo Names TubeMogul its Global Partner for Programmatic Video Ad Buying (December 4th)
  • TubeMogul Teams with Resonate to Bring Motivations-Based Targeting to Online Video Advertising (November 18th)
  • TubeMogul in Programmatic Video Ad-Buying Partnership with IPG Mediabrands (September 30th)
  • Twitter's Head of TV, Fred Graver: "I Don't Think Anybody Is Going to Be Watching TV on Twitter"
  • Univision Promotes Mehul Nagrani to SVP and GM of Digital (December 12th)
  • Univision Offers Range of Social-TV and Interactive Enhancements for Latin Grammys (November 21st)
  • Univision in Transmedia Partnership with Toyota; Partnership Will "Combine TV, Digital and Social to Bring Consumers Immersive, Multiplatform Experiences and First-of-its-Kind Access via Exclusive Content and Interactive Opportunities" (November 18th)
  • Univision Deportes App Launches on Xbox One (November 8th)
  • Univision Teams with Bedrocket to Develop Multiplatform, Digital Programming Service, "Flama" (October 15th)
  • Univision in Long-Term Multiplatform Distribution Agreement with Time Warner Cable (October 8th)
  • USA Network Hires Jeffrey Kaufman as SVP of Digital; Kaufman Was Previously SVP of Digital Video at Alloy Entertainment; he Replaces High-Profile Interactive-/Social-TV Executive, Jesse Redniss, who Was Named Chief Strategy Officer at Mass Relevance Last Fall
  • German Second-Screen/ACR Company, wywy, Acquires New York-Based Second-Screen Advertising Company, Second Screen Networks, as Part of Expansion into US; wywy to Officially Launch in US in Early 2014 (December 11th)
  • wywy Secures $7 Million in Series-B Funding Round for International Expansion (December 5th)
  • wywy-TNS Study Finds that "when Viewers Are Using their Second-Screen Mobile or Tablet Devices while Watching TV, the Awareness of TV Advertising Drops Dramatically," but that "a Time-Synchronized Mobile Advertising Campaign Can Hinder this Loss of Ad Awareness" (October 22nd)
  • Yahoo Shutting Down ACR-Based Second-Screen App, IntoNow; Company Acquired IntoNow in 2011, just 12 Weeks after its Launch; IntoNow CEO, Adam Cahan, Is Now Yahoo's SVP of Mobile and Emerging Products; Yahoo Says "the core IntoNow Technology Will Live on through other Products and Apps, like Yahoo Smart TV and the New Loops Feature in the Yahoo Sports iOS7 App"
North America