Interactive TV Headlines Round-Up 1/29/14 (IV): Shazam, Grammys, Mindshare, AdVine, The Weather Channel, Leap Motion, thePlatform

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Automatic Content Recognition (ACR) Specialist, Shazam, Trumpets Engagement and Tcommerce Success of its "Shazam for TV" Second-Screen ITV Platform during Grammys Telecast: Company "Used its App to Notify 10 Million Users to Tune in to the Show for Exclusive content. People Shazamed the Show over a Million Times, and More than 54,000 of them Went on to Purchase Music by Artists Featured in the Program"
  • Shazam Launches "Auto Shazam" Feature that Automatically Recognizes Music and TV Content, Even when iPhone Is Locked (December 19th)
  • Shazam for TV Sees 300% Increase in Usage during AMA's Telecast (November 25th)
  • Shazam Teams with Mindshare Worldwide on AUDIO+ Program to "Help Leading Brands Audit, Map and Capitalize on the Sound-Based Elements of their Global Advertising Campaigns" (November 20th)
  • Shazam Names Jonathan Block-Verk to Newly Created Role of EVP of Strategic Partnerships/Head of Television; Block-Verk Was Previously President and CEO of PromaxBDA (November 12th)
  • Shazam Trumpets Engagement and Tcommerce Success of its Shazam for TV App during CMA Awards Telecast: "People Shazamed the Show over 500,000 Times, and More than 10% of them Went on to Purchase Music by Artists Featured in the Program" (November 7th)
  • Shazam Partners with Mobile Advertising Company, AdVine, to Distribute its Shazam for TV Service in South Africa (November 6th)
  • Shazam Teams with Fox, FremantleMedia and Syco to Enable Voting on "The X Factor" via Shazam App (October 23rd)
  • The Weather Channel Launches Gesture-Controlled Leap Motion App (December 10th)
  • The Weather Channel Launches Short-Form Online Video Offering, Weather Films (October 8th)
  • Comcast-Owned White-Label Video-Publishing Company, thePlatform, Tapped to Provide Backend Video Management for Nordic OTT Service, Viaplay (December 12th)
  • Engage Sports Media to Use thePlatform's mpx Cloud-Based Video-Management System to Manage and Distribute Online Content for its Soccer, Rugby and Cricket Clients (October 31st)


North America