Interactive TV Headlines Round-Up 2/6/14 (II): CBS, Nielsen, Channel 4, Civolution, Vetrya, Unruly, CNN, Twitter, Dataminr, Comcast/NBCU, Discovery, Disney, Dish, Endemol, Facebook, SecondSync

2014 Super Bowl TV Commercial - Comcast/Xfinity X1 TV Spot 'Star Trek'

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your Super-Early-Bird Discount tickets here!), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format:

  • CBS, Nielsen Expand Cross-Platform Audience-Measurement Partnership; Broadcaster Signed Measurement Deal with Rentrak Last Month
  • UK Broadcaster, Channel 4, Claims Success for its "Big Data" Strategy; Broadcaster's Database of Registered Viewers Now Surpasses 10 Million; Channel 4 Has Used Database to Power Targeted Advertising on its VOD service; Says "the Next Phase of the Strategy Will See the Data on Viewer Behavior Helping to Inform [its] Creative Teams in Commissioning and Marketing"
  • ACR Specialist, Civolution, and App Developer, Vetrya, Launch Second-Screen App for De Agostini Editore's Italian DTT Channel, Super!; App Allows Channel's Teen Viewers to Interact with Programs via an Avatar and Win Prizes
  • New Research from Civolution and Unruly Finds that Anheuser-Busch's Decision to Preview "Puppy Love" Super Bowl Ad Online Resulted not only in "Online Virality" but in "Broadcast Virality"
  • CNN Teams with Twitter and Social Analytics Company, Dataminr, on Tool that Will "Provide Newsrooms around the World with a Powerful New Technology to Rapidly Discover Emerging Information on Twitter"
  • Comcast/NBCUniversal Launch "NBCU+ Powered by Comcast" Targeted-Advertising Product Suite; Will "Allow Advertisers to Enhance their Media Plans by Matching their own Consumer Data and Third-Party Consumer Data with Anonymized Comcast Subscriber Data to Optimize National Campaigns across the NBCUniversal Portfolio on Linear Television and Target them at the Household Level on VOD Inventory"; Launch Is Result of Collaboration between NBCU and Comcast Spotlight's Comcast Media 360 Division
  • NBCUniversal Launches NBCUniversal Technology Center in New Jersey; Will House Company's Core Technology Team and its New "Media Labs" Operation which Will Work with "Academic Research Groups, Start-Up Companies, and the Global Venture Capital Community to Accelerate Technology Innovations and to Help Develop New Business Models for the Company's Content-Delivery Business"; Media Labs Will Be Headed by Ex-AT&T Exec., Sanjay Macwan
  • Comcast Announces Coverage Plans for Sochi Winter Olympics; Will Deliver the NBC Sports Live Extra Streaming App Directly to TV via the X1 Platform, "Mean[ing that] a Feature that was Previously Only Accessible on Tablets and Mobile Devices Will Now Be Available on the Biggest Screen in the House"; Has also Updated its X1 Sports Companion App with the Ability to Tune into Live and On-Demand Content
  • Comcast Launches Network DVR with Live In-Home Streaming in Boston; Network DVR Slated to Launch in other Comcast Markets Later this Year
  • Comcast Runs "Star Trek"-Themed Super Bowl Ad to Promote X1 Platform
  • Discovery Digital Networks Promotes Tom Lofthouse to SVP of Programming; Duties to Include Managing Revision3, TestTube and Animalist Broadband Video Services
  • Report: Disney Close to Settling Lawsuit over Dish Hopper DVR's AutoHop Ad-Skipping Feature
  • Endemol North America Hires Jacob Shwirtz as Chief Social Media Officer for its Internet-Video Arm, Endemol Beyond USA
  • Hybrid-TV and Connected-Home Technology Provider, Entone, Reports "Record" Set-Top Box Sales with nearly 40% Year-on-Year Increase; Company: This "Defies Years of Predictions that the STB Will Be Replaced by other IP-Connected Devices such as Smart TV's, Tablets and IP Streamers"
  • Entone Launches "EnterLink" Video-Networking Solution, Billed as "Enabl[ing] the Distribution of TV Services to Numerous IP-Connected Devices, without Requiring New Wiring or...Operator-Provisioned Set-Top Boxes" (December 16th)
  • Mongolian Operator, Skytel, Deploys Entone's Kamai 510 Hybrid Media Player to Power Advanced IPTV Services (October 29th)
  • Post-Super Bowl Advertiser, Esurance, Trumpets Success of its Twitter Contest
  • Facebook in Social-TV Analytics Partnership with SecondSync to "Analyze TV-Related Chatter in Multiple Territories"
  • Facebook Launches "Lookback" App to Celebrate its 10th Anniversary: App Presents Users with Personalized Collage-Movie Based on their Facebook Photos and Status Updates
  • Fox: Super Bowl Streaming Sees 4% Increase over Last Year, Sets Record; Super Bowl also Sets Record for Tweets
North America