Interactive TV Headlines Round-Up 2/12/14 (II): Extreme Reach, DG, FilmOn, Google Chromecast, Google TV, Hulu, CBS, InMobi, Invidi, Jinni, Kaltura, Kantar Media, Mass Relevance

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your Super-Early-Bird Discount tickets here!), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format:

  • Cross-Media Video-Advertising Solutions Provider, Extreme Reach, Closes $485 Million Cash Acquisition of DG's TV-Advertising Business; Companies Have Combined Client Base of 9,000+ Advertisers
  • FilmOn Launches "Teleport Technology," Billed as Allowing Users to "Access Remote Desktops Connected to FilmOn's Remote Antenna and DVR System without any Additional Hardware or Software," and as Providing an Experience "Similar to Watching a Screen on a Distant Computer--but with TV-Quality Definition"
  • Google's Chromecast Now Supports Display of Embedded YouTube Videos
  • YouTube for Google TV Removed from Google Play Store
  • Hulu Plus in Deal to Add 5,300 Episodes of CBS Library Content, Including such Shows as "Cheers," "Brady Bunch" and "Melrose Place"
  • Hulu Names Peter Naylor SVP of Sales; Naylor Was Most Recently EVP of Ad Sales at NBC News Digital
  • Mobile Advertising Network Provider, InMobi, Launches "Context-Aware" Interactive Mobile Video Ad Formats, Billed as "Meshing Together the Mobile's Ability to Play Video, along with its Interactivity, Proximity to the User [and] Ability to Identify the Current Context"
  • CHCH TV and Cogeco Cable Canada Begin Offering Advertisers Ability to Target Advertising by Geolocation; Offering Is Based on Invidi Advatar Addressable-Advertising Platform
  • Programming-Discovery Company, Jinni, Launches Free iPad App and Web Site (November 6th)
  • Open Source Video Platform Provider, Kaltura, Raises $47 Million following "Massive Growth"
  • Kaltura Makes its Social-Video Portal Technology available via Native Mobile Apps for iOS and Android (November 25th)
  • Kaltura Releases "Out-of-the-Box," White-Label OTT Video Portal, Kaltura MediaGo (November 7th)
  • Kantar Media: Time-Shifted Viewing Increasingly Becoming the Norm for UK Viewers (November 18th)
  • Kantar Media Launches "Audience Advisor" Advanced-TV Audience-Measurement Service, Billed as Providing "Precise Second-by-Second Data Projectable to a National Footprint of Nearly 100 Million Households Representing Subscribers across MVPD's" (October 7th)
  • Mass Relevance Launches New Platform Billed as "Doubling Speed" of Deploying Real-Time Social-TV and Advertising Experiences
  • Mass Relevance Launches in the UK (November 21st)
  • Mass Relevance Names High-Profile Interactive-TV Industry Figure, Jesse Redniss, Chief Strategy Officer; Redniss Was Previously SVP of Digital at USA Network (November 6th)
  • Mass Relevance Teams with Klout to Integrate Earned Media into Television and Brand Content (October 30th)
  • Mass Relevance Tapped to Power Social Media Hub for Latin Grammy Awards (October 8th) 



Jinni iPad App


North America