Interactive TV Headlines Round-Up 3/3/14 (II): Canoe, A+E, AMC, Comcast Media 360, Dailymotion, Dish, Disney, Netflix, ESPN, Comcast, FreeWheel, Chromecast, Espial, Hulu, MLB.TV, NBC Sports, Sprout

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Canoe Signs Up A+E Networks and AMC Networks for its VOD Dynamic Ad Insertion Service; Now Has Agreements in Place with 100 Networks, 30 of which Are Running VOD DAI Campaigns
  • Comcast Spotlight's Comcast Media 360 Arm Launches Interactive TV Destination for Lexus on Comcast Xfinity On Demand Platforms; Destination Can Be Accessed via the Xfinity VOD Menu, the Xfinity TV Remote App, the Web Site, or Directly from Overlays on Lexus TV Spots and EPG Banners; Allows Viewers to Access Branded Content, View a Photo Gallery, Play Games and Request Information
  • Comcast Launches its Xfinity On Campus Service at another College
  • Consumer Electronics Association (CEA) Releases "Video Content Discovery and Purchasing Trends" Report
  • Dailymotion Partners with Celebrity Chef, Mario Batali, to Launch its First Original Series, "Feedback Kitchen"
  • Dish Network Updates its Dish Explorer Second-Screen iPad App; New Features Include Ability for Hopper DVR Customers to Control TV Volume and Power from the App, "Picked for Me" Section Providing Personalized Program Recommendations Based on Viewing Habits
  • Disney Announces Plans to Film 4 Live-Action Series Based on Marvel Comic Characters for Netflix in NYC
  • ESPN Makes 15 College Conference Channels Available on its WatchESPN "TV Everywhere" Service on Apple TV and Roku
  • Report: Comcast Set to Acquire Online-Video Advertising Company, FreeWheel, for $320 Million; Clients Include ESPN, Fox, NBCU,, DirecTV, Sky, Turner, Vevo, Amazon:
    FreeWheel Releases "Q4 Video Monetization Report" Finds "TV Everywhere" and TVE Advertising Gaining Traction; Ad Views in Long-Form Content up 86% Year-over-Year; Completion Rates for 30- and 15-Second Spots Exceed 90%; Ad Views in Live Content up 148%
  • Release of Google Cast SDK for Chromecast Results in Launch of Multiple New Apps
  • Espial's Q4 Revenue Up 44%, EBITDA Swings to a Profit
  • Survey, Commissioned by Google and Democratic and Republican Consultancies, Finds that Political Campaigns Need to Embrace New Forms of Video Advertising since Voters Are Abandoning Live TV in Favor of Streaming on Tablets and Smartphones: 29% of all Respondents, 43% of 18- to 24-Year-Olds, 40% of 25- to 34-Year-Olds, 38% of "Independents," 32% of "Moderates" and 36% of Hispanic Voters Say they Haven't Watched Live TV (except for Sports) in the Past Week
  • Hulu Japan Sold to Commercial Terrestrial Broadcaster, Nippon TV
  • MLB.TV to Let Subscribers Live-Stream Every World Series Game in 2014; Subs Will also Be Able to Live-Stream All-Star Game, Games in the Fox Saturday National Broadcast Window
  • NBC Sports' Digital Platforms Attracted a Record 61.8 Million Unique Users during Sochi Winter Olympics, up 29% from 2010 Vancouver Games; Users Consumed Record 10.8 Million Hours of Video, 80% via "TV Everywhere"
  • Netflix in Children's Programming Deal with Pokemon Co. Intl.
  • NBCUniversal-Owned Children's Programming Service, Sprout, Launches SproutNOW "TV Everywhere" App; App, Initially Available in the Apple App Store and Slated to Launch for Android Later this Year, Offers both Live Linear Streaming and VOD

Comcast Spotlight

Consumer Electronics Association Report

DISH Explorer

Watch ESPN


Google Report


North America