Interactive TV Headlines Round-Up 3/7/14 (IV): Turner Sports, TVbeat, TVinteract, Tagboard, TVSmiles, Twitch, Verizon, Viaccess-Orca, Videology, Nielsen, Vidpresso, Vimeo, Vobile, Blayze, Vudu, YuMe

CBS Philadelphia using TVinteract app during breaking news story

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Turner Sports-Managed Launches Redesigned "NCAA Sports" App, Featuring "a More Personalized Viewing Experience, Enhanced Navigation Features and Broader Social Integration"
  • London-Based Real-Time TV-Ratings Company, TVbeat, Secures $2 Million in New Funding from Episode 1 and Credo Ventures
  • TVinteract, a Provider of Tools that Allow On-Air Talent to Incorporate Social Media Interaction into Live Programming, Acquired by Social Media Software Company, Tagboard; TVinteract Founder and CEO, Jenni Hogan, to Become Tagboard's Chief Media Officer, Lead its Social-TV Efforts
  • TVSmiles, a German Start-Up which Offers an Automatic Content Recognition (ACR)-Powered Second-Screen Loyalty Program that Lets Viewers Collect and Redeem Virtual Currency ("Smiles") for Interacting with TV Commercials, Secures $7 Million in Series-A Funding Round; Investors Include Ventech,, Brandenburg Ventures and Magix AG; Company, whose Clients Include Wrigley, Johnson & Johnson and Mitsubishi, Plans to Launch Internationally this Year
  • Video-Gaming Broadcast Platform, Twitch, Launches Mobile SDK to Facilitate Live Broadcasting, Capturing and Archiving of Mobile Games; Company Says Twitch App Now Installed on 10 Million+ Android and iOS Devices
  • CEO Lowell McAdam Says Verizon in Talks with Content Providers about Offering FiOS TV via Wireless/OTT; Verizon Recently Acquired Intel Media and its Struggling "Virtual MSO" Project, OnCue; McAdam also Anticipates Deal with Netflix Similar to the one Recently Signed by Comcast
  • Verizon Releases Research on Millennials; Findings Include: "Millennials Are More Likely to Use Multiple Screens when Enjoying Entertainment, but Less Likely to Use Second and Third Screens for Purposes Directly Related to what they're Watching"
  • Belgium's Mobistar Selects Viaccess-Orca's Conditional Access Technologies to Secure its New Cable-TV Service
  • Videology Integrates Nielsen TV Data in order to Enable "Bi-Directional Cross-Screen TV and Video Planning, Buying, Audience Optimization and Reporting within a Single Platform"
  • Vidpresso, a Y Combinator-Backed Start-Up that Enables Low-Cost Insertion of Social Media from Twitter, Facebook and Instagram into Live Broadcasts, Begins Testing Advertising Module
  • Vimeo Announces $10 Million Investment for Creators Selling their Work through its Vimeo On Demand Platform; Investment Will Provide Direct Financial Support, as well as Access to Online Marketing Services
  • Automatic Content Recognition (ACR) Company, Vobile, Acquires YouTube Analytics/Content-Marketing Start-Up, Blayze: "The Acquisition of Blayze Gives us an Entry into the YouTube Content-Rights Management Market"
  • Walmart-Owned Broadband Video Service, Vudu, Announces Chromecast Support "Launching Soon"
  • YuMe, Magid and Razorfish Team on Focus Group Study of the Connected-TV Consumer; Find that Connected TV "Must Be Thought of as a New Platform, Encouraging Consumers to 'Sit Back and Engage'"


North America