Interactive TV Headlines Round-Up 3/7/14 (I): ABC, CTV,, Aereo, Cablevision, AT&T U-verse, AwesomenessTV, BBC, CableLabs, Cisco, CBS, Canoe, Civolution, Monterosa, Comcast, FreeWheel

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show 2014


  • Technical Problems Plague ABC's and CTV's "TV Everywhere" Livestreams of the Oscars; Aereo also Suffers Service Interruptions during Oscars Telecast
  • AOL-Owned Extends its Audience Path Programmatic Ad-Buying Platform to Linear TV; Says IPG Mediabrands' Magna Global Has Integrated its AMP Stack with Audience Path and Has Run Digital and Linear-TV Ad Campaigns Using the Programmatic Technology
  • Obama Administration Files Amicus Brief Backing Broadcasters in Supreme Court Case against Aereo
  • The Media Institute Files Amicus Brief with Supreme Court, Siding with Broadcasters against Aereo: "Aereo's Bizarre Engineering, Employing Thousands of Antennas to Do the Work of One, Reveals to All What Is Really Going On"
  • Music-Industry Organizations File Amicus Brief with Supreme Court, Backing Broadcasters against Aereo
  • Cablevision Amicus Brief in Aereo Case Voices RS-DVR Concerns: "While we Believe the Aereo Service is Illegal, in the Broadcasters' Myopic View the Cure is Worse than the Disease"
  • AT&T U-verse Adds 27 Live Channels to its iOS and Android "TV Everywhere" Apps
  • DreamWorks Animation-Owned YouTube Multichannel Network (MCN), AwesomenessTV, Names TJ Marchetti CMO; Marchetti Was Formerly SVP of Digital Marketing at Walt Disney Studios
  • BBC Announces Plans to Close Youth-Oriented BBC3 as a Traditional TV Channel in Fall, 2015; Says Channel Is "Being Reinvented as a New and Innovative Online Service" that Will Be Accessed via BBC iPlayer; BBC 4's Future also in Question
  • Cisco Providing CableLabs with Core Infrastructure and Videoscape Components for New "IPTV Innovations Lab"; Lab Will Provide IP Testing Capabilities "to Speed Transition to All-IP Video for Service Providers"
  • CableLabs Winter Conference Demos Include RDK Testing and Integration Support, 4K Image Testing, Mobile App Frameworks
  • CBS Launches Canoe-Powered Dynamic Advertising Insertion (DAI) Capability for CBS Network VOD Programming
  • ACR Company, Civolution, Teams with Second-Screen Specialist, Monterosa, and App Developer, Tagvance, on Tcommerce-Enabled Second-Screen Interactive TV App for Turkey's National TV Channels; App Is Based on Monterosa's LViS Platform and Civolution's SyncNow ACR Technology
  • Report: Comcast Developing Short-Form Broadband Video Service that "Aims to Outflank Internet Video Rivals like Google's YouTube"
  • Comcast in Talks with Multiple Online Video Distributors about Transmitting Live Feeds of NBCU Networks over the Internet
  • Comcast Sets Date for Return of Xfinity Watchathon Week
  • Comcast Closes Acquisition of Online Video Advertising Company, FreeWheel; Deal Could Be Worth as Much as $375 Million; FreeWheel Co-Founders Have Signed Multi-Year Deals to Stay with the Company, which--like thePlatform--Will Likely Retain Independent Identity under Comcast


North America