"Television Content in the Age of Social Media: Opportunities and Challenges" at TVOT NYC 2013

TVOT NYC 2013 - Television Content in the Age of Social Media: Opportunities and Challenges

[itvt] is pleased to present a video recording of the TVOT NYC 2013 session, "Television Content in the Age of Social Media: Opportunities and Challenges." The session was described in the show brochure as follows:

"Networks and content creators are faced with a rapidly evolving world of social platform management. This session will explore how the new social ecosystems that these players must now master create both opportunities and challenges.

Personalization, small data and real-time response are things that active TV fans now regularly expect, thanks to the convergence of these social ecosystems with television. But at what cost? Are networks currently equipped to handle these new foundational elements of storytelling? While the 'unified screen experience' sounds like a storyteller's utopia, what are its pitfalls and how can networks and content creators avoid them?" Panelists included:

  • Lisa Hsia, EVP of Digital Media, Bravo
  • Claire McHugh, CEO, Axonista
  • Jesse Redniss, Chief Strategy Officer, Mass Relevance (Moderator)
  • Jeremy Toeman, CEO, Dijit Media
  • Hardie Tankersley, VP of Digital Product, Platforms and Innovation, Fox Broadcasting

(Note: Early-bird registration for [itvt]'s eighth annual TV of Tomorrow Show (June 10th-11th, 2014, at the Yerba Buena Center for the Arts in San Francisco) ends at midnight Monday, March 31st. Buy your tickets here.)

 

Region: 
North America