Interactive TV Headlines Round-Up 4/7/14 (VI): S3, Saffron Digital, Samba TV, Samsung, Comcast, SeaChange, Turner Sports, wireWAX, Watchwith, TiVo, Tribune, TubeMogul, Twitter, SecondSync, ITV

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Malaysian Pay-TV Operator, Astro, Deploys S3 Group's StormTest Test-Automation Platform
  • UK-Based OTT Platform Provider, Saffron Digital, Opens New US Office in LA, Names Malachi Bierstein SVP of Sales and Marketing Americas; Bierstein Was Previously Head of Worldwide DivX Licensing at Rovi
  • Samba TV (Formerly Flingo) Names Sandy Shanman Chief Revenue Officer
  • FCC Documents Reveal Samsung Prototype Set-Top for Comcast Xfinity; Box Features Bluetooth Support, GreenPeak Controller
  • As Expected (See [itvt] 2/26/14 Pt. III), SeaChange Reports Lower Fiscal Q4, 2014 Revenues, Swings to a Loss; CEO Rau: "We Believe that Fiscal 2015 Will be the Third and Final Year of our Transition. During this Time, we Anticipate that Declines in Sales of our Legacy Products Will Offset the Growth in our New Products"
  • SeaChange Promotes VividLogic Founder, Shiva Patibanda, to SVP and CTO; Patibanda Will Continue to Lead SeaChange's In-Home Business
  • Turner Sports' NCAA March Madness Live Sets Streaming Records: Live Video Streams Up 40%, Total Hours of Live Video Watched Up 6% Year-over-Year
  • TBS and Target Tap wireWAX and Watchwith for "Cougar Town" Tcommerce Project
  • TDG: Internet-Connected Set-Top Use Especially Common among Early Millennials (25-34 and Late Boomers (45-54)
  • Time Warner Cable and MLB Make MLB.TV Streaming Service Available Free of Charge to MLB Extra Innings Subscribers
  • Top-20 Cable Operator, WaveDivision Holdings (Wave Broadband, Astound), Announces Partnership with TiVo to "Develop and Deploy Co-Branded Versions of TiVo's Primary Whole-Home Television Solution and User Experience for Advanced-TV Offerings across TV, Web and Mobile Platforms"
  • Alaskan Cable Operator, GCI, Expands its TiVo-Powered Hybrid-TV Service to 7 New Communities
  • Tribune Digital Ventures (Technology Arm of the Tribune Company) to Acquire TV by the Numbers; also Relaunches its Zap2it Web Site "with a Renewed Focus on Helping TV fans Discover Programs to Watch across Linear TV and Streaming Services and Providing Integrated Advertising Opportunities"; Company Says TV by the Numbers Acquisition "Will Complement [its] Growing Entertainment Data Business, which already Includes Gracenote and Tribune Media Services"; Cites TV by the Numbers' "Deep Analysis of TV Ratings and Share Data and Unique Editorial Coverage of Show Renewals and Cancellations" which "Serves as a Barometer for TV Shows that Are Trending and Shows that Are on the Verge of Breaking Out"
  • Online Video Advertising Company, TubeMogul, Files for $75 Million IPO
  • Twitter Acquires European Social-TV Analytics Companies, SecondSync (which Recently Announced Partnership with Facebook) and Mesagraph
  • Twitter, Kantar Media Agree to Extend their Social-TV Analytics Partnership for 5 Years; Under "Data of Now" Program, Companies Will "Collaborate on New Research Products in the Areas of Advertising Effectiveness, Consumer Insight, Brand Equity, Customer Satisfaction and Media Measurement"
  • Kantar Media Acquires Barcelona-Based Social-TV Analytics Agency, The Data Republic
  • Report: Twitter Demanding Exclusivity in Deals with Networks, Other Partners as Part of Social-TV Battle with Facebook
  • ITV Becomes First Major UK Broadcaster to Sign up for Twitter Amplify
  • Study by Fox, Twitter and the Advertising Research Foundation Finds that "More than 90% of those who See TV Show-Related Tweets Have Taken Immediate Action to Watch, Search for, or Share Content; also Finds that Viewers Exposed to Brand Tweets Are More Likely to Pay Attention to the Brand's On-Air Advertising
  • Twitter and UK Commercial-TV Marketing Body, Thinkbox, Publish Study on Twitter and Advertising

Shiva Patibanda

Tribune Digital Ventures - Acquire TV by the Numbers

North America