Interactive TV Headlines Round-Up 4/7/14 (IV): ExciteM, Eyeview, FA, Chromecast, HitFix, Hulu, Imagine, Jaunt VR, LG, Machinima, Disney, Maker Studios, Mass Relevance, Spredfast, Omnivision

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Participation-TV Company, ExciteM, to Be a Featured Start-Up at NAB; Announces Partnerships with NBCUniversal-Owned Television Stations (10 NBC Stations, 17 Telemundo Stations and New England Cable News) and Hearst Television (25 Stations)
  • Eyeview Brings Personalized Digital Video Ads to Connected TV's: "By Serving Ads through Leading Video Ad Exchanges Compatible with Smart TV's, Eyeview Can Now Give Brands the Similar Reach of a TV Ad, while Delivering Custom Ad Creative that Is More Relevant for Each Consumer"
  • Report: English Soccer's Governing Body, the Football Association (FA), to Pursue Range of Second-Screen Marketing Initiatives
  • Availability of SDK Results in Increase in Development Activity for Google Chromecast, Including New Apps from Vudu, Crackle, Rdio and PlayOn
  • BT Makes its Sports Channels Available via Chromecast
  • Google Launches "Photowall" App for Chromecast
  • Reports: Chromecast to Add Support for Slingbox TV-Placeshifting Platform
  • Video-Discovery Company, Showyou, Adds Chromecast Support, Personalized Channel Categories
  • Flash Video Player Company, JW Player, Launches Chromecast Support
  • HBB4ALL Project Launches to Ensure HbbTV Accessibility for Disabled and Elderly People
  • Entertainment News Provider, HitFix, Launches Multiplatform Broadband Video Service, HitFix Video; Service, Available via Desktop, Mobile and Social, as well as Out-of-Home, Offers Original Content, Targeted Advertising
  • Hulu Names Craig Erwich SVP/Head of Content; Career Includes Stints at Warner Horizon Television, Fox Broadcasting
  • Hulu, NBCUniversal Television and New Media Distribution Sign Multi-Year Exclusive Broadband SVOD Library Deal
  • Hulu's "Behind the Mask" Receives Company's First-Ever Emmy Nomination
  • Imagine Communications Launches "TV Everywhere" Portfolio
  • "Cinematic" VR Company, Jaunt, Raises $6.8 Million in Venture Funding; Backers Include Sling Media Co-Founder, Blake Krikorian, and BSkyB
  • LG Launches its webOS Smart-TV Operating System in Europe
  • Videogaming-Focused YouTube Multichannel Network (MCN), Machinima, Names Chad E. Gutstein CEO; Was Previously COO of Ovation TV Network
  • Disney to Buy YouTube Multichannel Network, Maker Studios, for $500 Million; Deal also Includes Performance-Linked Earn-Out of up to $450 Million
  • Social-Marketing Companies, Mass Relevance and Spredfast, Merge; New Entity Will Retail Spredfast Brand, Be Led by Spredfast CEO, Rod Favaron
  • Microsoft Video Network Launching in UK: Service Allows Advertisers to Buy Pre-Roll Ads Programmatically on MSN Portal and 350 Third-Party Sites
  • Online Programming Company, My Damn Channel, Re-Launches as Omnivision Entertainment, "Reflecting an Integrated, United Vision of Traditional, Digital and Social Media as the Company Evolves into a Multiplatform, 360-Degree Entertainment Company"; Signs YouTube Star, Sara Maria Forsberg ("What Languages Sound Like to Foreigners")


North America