Interactive TV News Roundup May 1, 2014

By Steve Donohue, for [itvt]


AT&T “approached” top satellite TV provider DirecTV to discuss a merger that could value DirecTV at $40 billion, according to a report in The Wall Street Journal. More

ActiveVideo said that Cablevision will deploy its CloudTV Adcast platform later this year. American Express will run interactive ads delivered in HTML5, and launch an interactive TV app called "Amex NOW." More

Google told media buyers attending its NewFronts presentation that it will make it easier for them to place ads on YouTube channels offering quality content. Its “Google Preferred” initiative will offer advertisers access to the top 5% of the most popular content. More

Video-on-demand technology vendor SeaChange International said that Brazil’s Algar Telecom is evaluating its Cloud Adrenalin multi-screen software platform “in a market deployment.” More

Google is beginning to offer YouTube channel providers to upload 3-second “channel branding intro” videos. The intro videos could help content providers “more easily build a consistent brand your fans will recognize, according to a post on its YouTube Partners & Creators blog. More

Technicolor is using ViXS Systems Inc.’s XCode 6400 System on Chip (SoC) to power its new 4K Ultra HD set-top. More

North America