INTERACTIVE TV NEWS ROUNDUP, MAY 5, 2014

►Atari said it will expand its video game brands across "real money gambling formats," including iLottery, social, online and mobile platforms. The company is teaming up with Majesco Entertainment's Pariplay joint venture on the expansion into gambling formats. More

Rovi named former Intellectual Ventures VP of Global Licensing Andy Elder EVP, worldwide sales and marketing. More

The amount of video that has been placed behind TV Everywhere authentication walls has   jumped by 400 percent in the last year, according to a report from Freewheel. The company said that online video views jumped by 27 percent in the first quarter, and that views of online video ads increased by 26 percent in Q1. More

Amazon is beginning to allow Twitter users to add items to their Amazon shopping carts by adding #AmazonCart when they reply to tweets that contain a link to a product on Amazon.com. More

Nokia created a $100 million venture fund which will focus on investments in connected car technology. More

Moms in U.S. homes control the TV by a 41 percent to 24 percent margin over dads, according to TiVo’s second annual Mother’s Day survey. More