Interactive TV Headlines Round-Up (IX): Viggle, Choose Digital, Gracenote, Vine, Wayin, WE tv, wywy, Second Screen Networks, Yahoo!, RayV, NBC, Fox, YouTube, New Form Digital, YouView

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Viggle Launches ACCESS Advertising Platform, Consisting of 3 Products: "Reach [which] Allows Advertisers to Identify the Appropriate Audience to Target Based on First-Party Data, Including Age, Gender, Location and TV Tune-In Behavior. Promote [which] Drives TV Fans to Tune into, and Engage with, Specific Shows and Web-Based Content through a Variety of Editorial Content. Brand Sync [which] Allows Marketers and Networks to Continue the Conversation with their Targeted Consumers by Allowing Viggle Members to Check into the TV Commercial on-Air Using the Viggle Mobile App Available for iOS and Android Devices"
  • Viggle Acquires Choose Digital to Power Digital Media Awards for its Service (June 25th)
  • Viggle-Owned Wetpaint Launches "Ditch the DVR" Series for Tune-In Promotion (June 23rd)
  • Clorox Sponsors Real-Time Soccer World Cup Game for Viggle (June 16th)
  • Viggle Lets Viewers Earn Points for Watching Videos on (June 6th)
  • Viggle Receives Notice of Patent Allowance from USPTO for Technology that "Analyzes Content Distribution Patterns over Time to Recommend the Most Optimal Time and Channel for Distributing Content to Achieve Higher Levels of Engagement" (May 30th)
  • Gracenote-Powered Viggle Music Service Lets Users Earn Points for ID'ing Songs, Redeem Points for Downloads at New Viggle Store (May 22nd)
  • Viggle Awarded US Patent for "System and Method for Tracking and Rewarding Media and Entertainment Usage Including Substantially Real-Time Rewards" (May 20th)
  • Viggle Boasts 90% Year-over-Year Increase in Registered Users of its Rewards-Based Social-TV App (May 14th)
  • Viggle Public Offering Raises $35 Million (April 30th)
  • Nano-Video Service, Vine, Launches "Loop Count" Metric
  • Social Media Intelligence and Display Company, Wayin, Raises $13.1 Million; Customers Include ESPN, Weather Channel, MTV Latin America
  • WE tv Launches Interactive Multiplatform Series "In Between" to Keep Viewers Engaged between Seasons of Reality Show, "SWV Reunited"
  • wywy Closes Acquisition of Second Screen Networks, Opens US Office; Will Now Offer "Cross-Screen Advertising and TV Analytics Services to Advertisers and Media Buyers in the US across over 200 US TV Channels" (June 25th)
  • wywy in Synchronized Cross-Screen Advertising Partnership with Dentsu Aegis Network's Amnet (June 11th)
  • Yahoo! Buys Video-Streaming Technology Company, RayV
  • Cancelled NBC Show, "Community," Revived for Sixth Season on Yahoo! Screen (June 30th)
  • Fox's "Masterchef" in Social-TV Partnership with Yahoo!'s Tumblr (June 16th)
  • Reuters: "YouTube Has Embarked on a New Round of Discussions with Hollywood and Independent Producers to Fund Premium Content"
  • New Form Digital, a Studio JV between Discovery, Brian Grazer and Ron Howard, to Fund 14 Short Films from YouTube Creators
  • Report: YouTube in Talks with Indie Labels to Include their Music in its Planned Subscription Service; Company Was Previously Reported to Be Planning to Block Videos of Labels that Wouldn't Participate in the Service
  • Report: YouTube Generated $3.5 Billion in Revenues in 2013, Less than Many Estimates
  • YouTube Unveils Multiple New Features for Creators, Including Interactive Info Cards, Creator Studio App, Fan Funding, Creator Credits and More (June 26th)
  • YouView Report Finds 1 in 7 Use Social Media to Decide What to Watch
  • Huawei Trumpets Sale of 1 Million YouView Set-Tops via TalkTalk (June 25th)
  • YouView to Expand its Tech Team by 50% (May 9th)


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