Interactive TV Headlines Round-Up (II): Beamly, Blinkx, BrightRoll, CAB, CBS, Chernin Group, AT&T, Creativebug, Clearleap, CNN, Cognitive Networks, Lingospot, Collective

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Beamly (Formerly zeebox) Trumpets Success of its Relaunch: Number of Global Active Users Triples since Q1, Frequency of Use Doubles, New User Retention Increases from 23% to 43%, Average Session Lengths Grow to 28 Minutes per App User
  • Beamly Now Available for Windows Phone and Windows 8 (April 30th)
  • zeebox Relaunches as Beamly, a 24/7 "Content and Social Network for TV" (April 14th) (More)
  • Blinkx Stock Falls Nearly 45% after Profit Warning; Company Blames Troubles on Critical Post in Harvard Business School Blog
  • Programmatic Video Advertising Company, BrightRoll, Names Ex-Google Exec., Bruce Falck, COO
  • Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner (June 10th)
  • BrightRoll Expands its Mobile Audience Targeting Capabilities via Partnerships with eXelate and Verizon (May 22nd)
  • BrightRoll in Audience-Measurement Partnerships with comScore and Nielsen (April 23rd)
  • BrightRoll Expands its Programmatic Video Relationship with Google's DoubleClick (April 23rd)
  • Cable Advertising Bureau Report Casts Doubt on Prevalence of Cord-Cutting among Young Adults
  • Research Chief Poltrack Says CBS Makes 10-20% More Ad Revenue per User from Online Video than from TV
  • The Chernin Group-AT&T Joint Venture, Otter Media, Acquires Instructional Online Video Programmer, Creativebug, for $10 Million
  • Multiscreen Video Technology Provider, Clearleap, Targets Latin American Market: Opens LatAm Office in Miami, Names Tom McCarthy VP of LatAm Sales (May 28th)
  • Clearleap Names Joe Oesterling COO (May 8th)
  • African Pay-TV Provider, MultiChoice, Taps Clearleap to Power its Multiscreen Video Offerings (April 16th)
  • Following Beta Period, CNN Launches its CNNx "TV Everywhere" App Nationally
  • CNN Partners with Facebook to Offer "Exclusive Video and Social Media Content to Create Multidimensional User Experience" for the Series, "The Sixties" (May 29th)
  • CNN Digital Trumpets "Strongest Month Ever" (April 23rd)
  • CNN Unveils CNNx "TV Everywhere" App, Offering Multiple Interactive Enhancements (April 10th)
  • Intelligence-in-Smart-TV Company, Cognitive Networks, Awarded US Patent for its "Smart Client" Technology which "Utilizes Cloud-Computing Resources to Enable Intelligence in the Smart TV Environment"
  • Cognitive Networks in Partnership with Real-Time Metacontent and Metadata Provider, Lingospot; Partnership Billed as "Driv[ing] Deeper Engagement, Increas[ing] Programming Ratings, Add[ing] to Advertising Effectiveness, and Provid[ing] New Ad Opportunities on Smart TV's (May 20th)
  • Programmatic/Multiscreen Advertising Company, Collective, Publishes "2014 UK Online Video Advertising Market Report"; Findings Include that "More than Half of Media Buyers Believe that Linking TV and VOD Is Essential if they Are to Significantly Grow their Video Spend" (June 30th)
  • Collective Names Ex-Specific Media Exec., Jill Botway, President and Chief Revenue Officer (June 17th)
     

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