Interactive TV Headlines Round-Up 7/28/14 (VIII): Viggle, Microsoft, Virgin Media, Vubiquity, Canoe, Wyplay, Yahoo!, Weinstein Company, YouTube, Otter Media, Fullscreen, YouView, TalkTalk, Humax

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As most of you are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Viggle Teams with Microsoft to Launch its Entertainment Rewards App on Windows 8; Deal Sees Viggle Using Microsoft Azure for Cloud Infrastructure
  • Viggle-Commissioned Nielsen "Brand Effect Study" Finds that Viggle Improves Effectiveness of TV Ads in Terms of Brand and Message Recall, Likeability and Purchase Intent
  • Virgin Media Launches its Virgin TV Anywhere Service on Amazon Kindle Fire
  • Virgin Media to Live-Stream V Festival
  • Virgin Media Launches Eurosport App on its TiVo Platform (May 23rd)
  • Virgin Media Trumpets "Second-Screen Sunday" (May 12th)
  • VOD/Multiplatform Content Provider, Vubiquity, Debuts Customizable Digital Storefront for its AnyVU Cloud Platform
  • Canoe Certifies Vubiquity's AdVU Service Suite as Integrated with its VOD Dynamic Ad Insertion (DAI) Platform; Integration Billed as Streamlining VOD DAI
  • Vubiquity Acquires UK-Based VOD Service, FilmFlex, with Goal of Adding Consumer-Facing Storefront to its AnyVU Cloud Service Offering and Extending its International Reach and Licensing Capabilities (May 28th)
  • Wyplay Releases "Bull Frog," Version 2.0 of its Set-Top Middleware
  • Yahoo! News Hires Ex-"Good Morning America" Anchor, Bianna Golodryga
  • Weinstein Company to Premiere New Movie, "One Chance," Exclusively on Yahoo! Screen 10 Days before Theatrical Release
  • Chris LaRosa, who Led YouTube's Efforts to Launch Subscription Music Service, Quits to Join Start-Up
  • Relativity Digital Studios, FilmOn Tap Shane Dawson and Other YouTube Stars for Digital Movie Satirizing YouTube MCN's
  • YouTube Stars, The Fine Bros., Launch "React" Channel
  • Ultra Records Sues YouTube Star, Michelle Phan, for Copyright Infringement
  • Report: AT&T's and Chernin Group's Otter Media in Talks to Buy Majority Stake in YouTube MCN, Fullscreen
  • Fullscreen Announces INTOUR "Interactive Social Festival" Featuring YouTube and Vine Stars
  • Fullscreen Produces "Follow Me" Documentary Series on YouTube Stars for AOL
  • Google Trumpets "Phenomenal" YouTube Ad Growth
  • Backers of UK Hybrid-TV Platform, YouView, Complete New Agreement; Platform "Continues to Target a Long-Term Goal of 10 Million Connected Homes"
  • TalkTalk Surpasses BT as Biggest YouView Service Provider
  • Humax Launches £199 YouView Set-Top Box

 

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