Interactive TV Headlines Round-Up 7/28/14 (VII): Syfy, Watchwith, Philips, Synacor, Television Academy, TWC, TubeMogul, Turner Media Camp, Google, Twitch, USA Network, Verizon, Videology

As most of you are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Second-Screen Apps Meet the Internet of Things: Syfy's Watchwith-Powered Syfy Sync App Will Control Viewers' Philips Hue LED Lights during "Sharknado 2"
  • Synacor Trumpets "Record Low" TV Everywhere Abandonment Rates during World Cup
  • TDG: 49% of US Adult Broadband Users Engage with Mobile Video Apps at Least Once per Month, 17% Engage Weekly, and 16% Daily
  • Television Academy Interactive Media Peer Group to Hold August 13th Event to Celebrate Interactive Media Emmy Nominees:
  • Time Warner Cable's TWC TV App Receives Remote DVR Enhancements
  • Ad-Tech Company TubeMogul's IPO Raises Less than Expected
  • TubeMogul Becomes First Buy-Side Partner for Vungle's New Mobile Video Ad Exchange (June 16th)
  • Cadreon Australia Partners with TubeMogul on "Programmatic Direct" Video-Management Platform (June 16th)
  • Mondelez International Taps TubeMogul for Online Video Advertising (June 16th)
  • TubeMogul Taps Sam Smith to Lead its Australia/New Zealand Operations (June 13th)
  • Ad Agency, Harmelin, to Use TubeMogul's Software to Power its In-House Programmatic Buying Team (June 11th)
  • Turner Media Camp's Demo Day Celebrates its 5 Latest Start-Ups: AdTonik, Contextly,, Locket, Watchup
  • Google Said to Have Finalized Deal to Purchase Gaming-Themed Social-Video Network, Twitch
  • Twitch Launches "Host Mode," Allowing Users to Host Other Channels on their Own Channel
  • Nvidia Shield Becomes First Mobile Device to Allow Broadcasting to Twitch
  • Twitch-Commissioned Study Finds that Gamers Are More Social than their Non-Gamer Counterparts (June 5th)
  • Univision's "Despierta America" Incorporates Social Media into its Set
  • USA Network Partners with Wattpad, an Online "Community of Readers and Writers," to Release Text-Based Prequel for Tim Kring's "DIG"
  • Verizon to Launch Multicast LTE Video in 2015
  • Research from Advanced-Advertising Company, Videology, Finds that Advertisers Measured Cross-Screen Campaigns at a Much Higher Rate (28% vs 4%) in Q2 than Q1
  • Videology Promotes Rich Astley to Newly Created Position of Managing Director, UK; Move "Underscores the Importance of the UK Market to Videology's Growth in the EMEA Region" (June 11th)
  • Videology: "While Many of the Headlines Have Focused on the Use of Real-Time Bidding, Reserved Buying at a Fixed CPM Remains the Mainstay of TV-Centric Advertisers Buying Video in a Programmatic Fashion" (June 4th)
  • Videology Receives MRC Accreditation for its Measurement of Viewable Video Impressions (May 13th)
  • Videology: Online Video Viewers Like Fast Food (April 16th)

North America