Interactive TV Headlines Round-Up 7/28/14 (V): Interlude, Kumo, Xbox Entertainment Studios, MLBAM, MTV, Snapchat, NBCU, Netflix, Disney, Orange, "Seinfeld," NETV, NPD, Annalect

July 27, 2014

Elevators Tutorial

As most of you are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

Interactive Video Company, Interlude, Adds "Parallel Video" Feature to its Treehouse Platform, Enabling Real-Time Switching between Video and/or Audio Tracks
Interlude, M SS NG P ECES, 180LA Team on Interactive Video for Pepsi (June 5th)
Interlude Rolls Out Multiple Updates to its Flagship Treehouse Platform (May 1st)
Winners of the Tribeca Interactive and Interlude Music Film Challenge Announced (April 15th)
Report: Stealthy Start-Up, Kumo, in Process of Raising $50 Million for "A La Carte" TV Service
Microsoft to Shut Down Xbox Entertainment Studios; Unit, Led by Ex-CBS President Nancy Tellem, Created Original Interactive Programming
MLB Advance Media Argues for Net Neutrality in Filing with FCC
MTV Announces Video Music Awards Nominees via Snapchat
MTV Launches "The Collective" Site for "Teen Wolf" Fan Art and Poetry
NBCUniversal Forms Advertising Sales Research and Strategy Group; Will Incorporate NBCU's Digital Research Team
Netflix Surpasses 50 Million Subscribers; Income More than Doubles
Netflix Submits Arguments for Net Neutrality to FCC
Netflix in Exclusive Canadian Deal with Disney
Netflix Readying Bandwith for its pending French launch
Orange to Counter Netflix's French Launch via HDMI Dongle-Based "Orangecast" Service
Netflix Testing "Privacy Mode"
Seinfeld Tells Reddit "Seinfeld" May Be Coming to Netflix
Seinfeld Teams with Sony-Owned Crackle on "Single Shots" Series
UK's NETV Network Launches Mobile-TV App
NPD: US Ownership of Connected-TV Devices to Grow 100% by 2017
Study by Omnicom's Annalect Arm Finds that Binge-Viewers Are More Receptive to Advertising