Interactive TV Headlines Round-Up 8/19/14 (VIII): wywy, Yahoo, YouTube, Jamie Oliver, StyleHaul, Directr, Endemol, YuMe, Nielsen OCR, Zenterio, Viaccess-Orca

YouTube on your TV just got a whole lot easier to use

As most of you are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • wywy-Commissioned Study Finds that Second-Screen Usage While Watching TV Reduces TV-Ad Awareness by 58%, but that Synchronized Second-Screen Advertising Increases Awareness by 40%+
  • Yahoo Names Ex-Netflix Exec, Mike Kail, CIO/SVP of Infrastructure
  • YouTube Unveils New Version of its Connected-TV User Interface; Initially Rolled Out to Xbox One
  • YouTube Presents Live, Interactive Comedy Event
  • YouTube, Vevo and British Board of Classification Team on Pilot Scheme to Bring Age Ratings to Online Music Videos
  • Celebrity Chef Jamie Oliver's Drinks Tube YouTube Channel Holds Interactive "Cocktail Request Week" Promotion
  • Report: Style- and Beauty-Focused YouTube MCN, StyleHaul, "Has Been Approached about Potential Acquisition" by Amazon, Fox, Hearst and Conde Nast
  • Survey Finds that YouTube Stars Are More Popular with US Teens than Are Mainstream Celebrities
  • YouTube Acquires Video-Authoring App, Directr
  • Endemol's Endemol Beyond Arm Taps YouTube Star, KSI, for New Sports-Themed YouTube Show, "Rule'm Sports"
  • Research from Advanced-Advertising Company, YuMe, Shows "the Value of Using Digital Multiscreen Video in Political Campaigns"
  • YuMe Now Supporting Nielsen Online Campaign Ratings (OCR) for Mobile; Capability Used in Campaigns for Toyota and GSK
  • YuMe Appoints Advertising Fraud-Prevention Specialist, Eric Bozinny, as Network Quality Director
  • YuMe Launches Ngage Interactive, Multiscreen Video Ad Unit for Connected TV, Tablet, Smartphone and PC; Applebees Signs on as First Ngage Client (July 23rd)
  • YuMe Taps Nielsen Catalina Solutions to Enable Consumer Packaged Goods Advertisers to Leverage Consumer Purchase Data within its Multiscreen Video Platform (July 18th)
  • YuMe Taps Moat to Provide Video Viewability Measurement for its Brand Advertisers when Third-Party Verification Is Requested (June 30th)
  • YuMe Names Venkat Krishnan SVP of Product; Was Previously VP of Advanced Advertising/Monetization at SeaChange (June 24th)
  • YuMe Releases Reach Calculator Based on Nielsen Research (June 2nd)
  • YuMe Integrates its Audience-Aware SDK with JW Player's JW6 HTML5/Flash Digital Video Player (May 28th)
  • YuMe Commissions Nielsen Study to Provide Guidelines for Shifting TV Ad Budgets to Digital Video (May 16th)
  • Zenterio in Interactive TV Partnership with Viaccess-Orca; Deal Will See VO Offering Zenterio's ITV Operating System to Operators, Enabling them to Offer ITV Services on Legacy STB's
  • Zenterio Acquires Former Partner, 27M Group, in Bid to Double its Development Strength (July 16th)
  • Zenterio Issues New Shares, Plans IPO (June 9th)
  • Viaccess-Orca Issues Series of Reports on Illegal World Cup Streaming (July 25th)
  • Viaccess-Orca Completes Acquisition of Discretix's Secure Player Business, Adds Digiturk, D-SMART, Telecom Italia and TV4 Group as Customers (June 11th)
  • Viaccess-Orca Powers "TV Everywhere" for Swedish Pay-TV Operator, Boxer TV (May 14th)
  • France's Orange Selects Viaccess-Orca's DEEP (Data Enrichment and Engagement Platform) to Power Second-Screen App for "Game of Thrones"; Platform Automatically Generates "GoT" Content in Digital Magazine Format (April 7th)





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