"T-Commerce and the T-Consumer" at The TV of Tomorrow Show 2014

TVOT SF 2014 T-Commerce and the T-Consumer

[itvt] is pleased to present a video recording of the TVOT 2014 session, "T-Commerce and the T-Consumer." The session was described in the show brochure as follows:

"This session will identify the most important lessons to be learned from recent deployments of television commerce, and highlight innovations that promise to invigorate and expand the space in the near future: Among other things, it will feature the unveiling of a significant new t-commerce solution. Focusing on the relationship with the viewer/consumer, panelists will explore multiple facets of the t-commerce space, including new technologies and best practices for selling both physical and digital products across first and second screens.

Questions to be addressed include: What options are available for managing the relationship with the customer and improving the customer experience? What kinds of products--whether physical or digital--are proving most popular with t-consumers and why--and when, why and how are t-consumers most likely to make purchases? How to effectively market and package digital content as a sellable product? How to use Big Data and related content/metadata/recommendations to generate sales opportunities? What are the most difficult challenges at the t-commerce backend, and how are they being resolved? How significant will smart/connected TV be to the future of t-commerce? How to develop t-commerce strategies that make effective use of the fact that television is an increasingly multiplatform medium--and how do such strategies ensure that the second screen works seamlessly with the first?" Panelists included:

  • Clayton Banks, Executive Producer, Ember Media (Moderator)
  • James Field, Head of Ecosystem Engagement, Cisco
  • Gabe Greenberg, EVP and Chief Strategy Officer, Delivery Agent
  • Paul Johnson, CEO, MPP Global Solutions
  • Shawn Patrick, CMO, Zample

North America