"Live Sports: Justifying the Investment in Innovation" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows:

"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?

Questions to be addressed include: What are the strategic considerations behind offering live, streaming coverage of major sporting events free of charge vs. on an authenticated basis? How to use social media to make live sports coverage viral? In light of the fact that data and statistics have always been a crucially important element of sports, how best to incorporate them into the live-TV experience? How will new Ultra High Definition display technology impact how live sports are presented to the viewer--will it allow for richer user experiences with more on-screen enhancements? Which interactive and social enhancements are best suited for the first screen and which for the second? What new technologies are emerging to enable customization of the live sports-viewing experience? How--since sports fans are often following multiple games at once--can search technologies allow them to keep abreast of developments in other games than the one they are watching? How successful to date has multiplatform, interactive, live sports coverage proved at delivering ROI for broadcasters--and how can it improve its performance going forward?" Panelists included:

  • Mike Folgner, CEO, SnappyTV
  • Chris Kuhrt, ITV Product Manager, DISH Network
  • Christy Martin, Chief Technical Advisor, ThinkAnalytics
  • Robert Pace, Chief Business Officer, OneTwoSee
  • Tomas Robertsson, Commercial Director, deltatre USA
  • Peter Scott, VP of Emerging Media, Turner Sports (Moderator)

Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.

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