Interactive TV Headlines Round-Up 9/11/14 (II): BBDO, BET, BlackArrow, Canoe, AdGorilla, Showtime, Civolution, Applicaster, Comcast, Pac-12, Comigo, Sony, Delivery Agent,

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • BBDO New York Creates 15-Seconds-per-Episode Web Series for Mountain Dew
  • BET Networks Names Former Facebook Exec., Kay Madati, EVP and Chief Digital Officer
  • Advanced-Advertising Specialist, BlackArrow, Expands into Europe
  • Cable-Industry Advanced-Advertising Joint Venture, Canoe, in Technology Integration Deal with AdGorilla; Deal Could Enable Canoe to Extend its Reach to Smaller Operators
  • Research from Carat Finds that Use of Social Media Has Resulted in Growth of "Appointment" Linear TV-Watching, Increased Influence of Friends and Family on Consumers' Viewing Choices
  • CBS CEO Moonves: Showtime Could Be Offered as a Streaming Service in International Markets
  • Civolution's SyncNow ACR Technology Integrated with Applicaster's Second-Screen Suite to "Enable Broadcasters to Offer True Interactive TV Shows and Advertising Campaigns that Make Use of the Second-Screen Functionality to Engage Viewers with Content and Brands, in a Fun and Rewarding Way"
  • Civolution Makes New Hires in EMEA and US to Boost its TV-Synced Advertising Business
  • Civolution Appoints Sports-Industry Veteran as Director of Sales for its Teletrax Analytics Business
  • Applicaster Tapped to Power Singaporean Broadcaster MediaCorp's "Toggle Now" TV Companion App; App Offers Video Content, an EPG, Social-TV Functionality, and Gamification Activities (June 18th)
  • Russian Mobile Operator, MegaFon, Taps Applicaster to Power Second-Screen Sports App, SMOTRI+ (June 10th)
  • Mediaset Espana Taps Applicaster to Power Second-Screen Interactive TV Experience for "Survivor"; Viewers who Use App to Vote Have their Profile Pictures Displayed on Show's Set (May 7th)
  • Comcast's Xfinity TV Go "TV Everywhere" App Now Supports Video Streaming and Downloading on all US Cellular Networks
  • Comcast to Roll Out its New, Millennial-Targeted Xfinity On Campus Offering at Northwestern University
  • Pac-12 Networks Expands its "TV Everywhere" Offering for Comcast Subscribers via Mobile App
  • UltraViolet-Enabled Digital Video Retailer, NeuMovie, Selects Comigo's Multiscreen Platform to Power its NeuMovie Connect Video Streaming and Download Service; Platform Billed as Enabling NeuMovie to Offer a "Personalized, Social and Interactive Viewing Experience to Customers Anytime, Anywhere, on Every Screen"
  • Comigo Says it Doubled its Growth in the First Half of 2014
  • Sony to Integrate Delivery Agent's ShopTV Tcommerce App into its TV SideView Second-Screen Remote-Control and TV-Guide App
  • Middleware Company,, to Launch CastOS Framework at IBC; Service, Aimed at Telco Market, Is Billed as "Simplif[ying] and Reduc[ing] the Costs of any OTT/IPTV Deployment
  •, Sigma Designs, Novabase Partner to Bring Discover Digital's Subscription and Transactional VOD Services to South Africa
  • Teams with Embedded Security Solutions Provider, Inside Secure, to Launch a Reference EME Implementation on's Iris HTML5 OS Middleware Application

North America