Interactive TV Headlines Round-Up 9/25/14 (VII): TransGaming, Vizio, Panasonic, Sharp, truTV, Tumblr, Twitter, Verizon, VH1, Buzzfeed, Viaccess-Orca, Viacom, Videology, Viggle, Miso, Vimeo

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

  • TransGaming Adds Second-Screen and Multiplayer Capabilities to its Cloud-Based GameTree TV Platform's "World Poker Tour" Game
  • TransGaming Teams with Select-TV to Bring On-Demand Games to Hotel TV's
  • TransGaming's GameTree TV Cloud-Gaming Service Launches on Vizio Smart TV's (July 15th)
  • TransGaming's GameTree TV Launches on Panasonic Viera Smart TV's (May 13th)
  • TransGaming's GameTree TV Launches on Sharp Aquos LED Smart TV's (April 8th)
  • truTV in Social-TV/UGC Partnership with Tumblr; Viewers of New Series, "Hack My Life," Will Be Invited to Share Life-Hacks on Tumblr Site, and Each Week's "Best Hack" Will Be Featured on the Show; Partnership Billed as "Mark[ing] the First Time Ever that Tumblr's User-Generated Content Will Be Featured as a Major Component in the Production or Creative Process of Every Episode of a Weekly Series"
  • Twitter Names Kirstine Stewart VP of North American Media Partnerships
  • Twitter Study Trumpets Benefits of Live-Tweeting from Official Show Accounts
  • Chairman and CEO McAdam: Verizon Expects to Launch Virtual MSO Service in 2015; Service, Based on OnCue Platform Acquired from Intel, Will Be Separate from FiOS TV and May Offer Channels A La Carte
  • Verizon FiOS TV's "Fall Marathon" VOD Promotion Returns
  • VH1's "Couples Therapy" Encourages Viewer Interaction via Confessions App, Whisper
  • VH1 in "Comprehensive 360 TV-Digital Partnership" with Buzzfeed
  • Deutsche Telekom-Owned Telekom Romania Selects Viaccess-Orca's Voyage-TV "TV Everywhere" Solution to Power New IPTV and OTT Multiscreen Service
  • STB and CAM Company, Aston, Integrates Viaccess-Orca's Dynamic Sentinel Content-Protection Tech into its HbbTV 1.5 MAYA HD Connect DVR
  • Viacom Study Finds that Multiscreen Viewers "Demonstrate a Preference for Live TV and Stronger Network Loyalty Compared to Single-Screeners"
  • Privately Held Advanced-Advertising Technology Provider, Videology, Expects to See $300 Million in Revenue in 2014, Up from $135.5 Million in 2012
  • Videology-Commissioned Forrester Survey Tracks Attitudes of Advertisers, Agencies and Media Companies to Cross-Platform Video Advertising
  • Videology in Deal to Support Tooplay's Launch of Programmatic Video Advertising Solutions in Turkey
  • Boston-Based Agency, Mediahub/Mullen Selects Videology as its Preferred Video-Advertising Platform
  • Rewards-Based Social-TV Company, Viggle, Launches "#FinallyFall Quest for the Best" Marketing and Promotional Campaign across its Wetpaint, Viggle App and NextGuide Properties
  • Viggle's Reminder Widget Integrated on Online Trailer Service, Internet Video Archive
  • Viggle Teams with STATS to Launch Predictive, Real-Time Fantasy Football Game; Companies Previously Collaborated on "Vigoooal" Play-Along Game for Soccer World Cup
  • Social-TV Company, Miso (Acquired by Dijit, which Was then Acquired by Viggle), to Close
  • Vimeo to Premiere 6 New Episodes of its First Original Series, "High Maintenance"
  • Deal with Shout! Factory Gives Vimeo's Vimeo On Demand Service Right to Offer all 80 Episodes of "Mystery Science Theater 3000" that Are Currently Available for Digital Distribution, as well as Exclusive Rights to Newly Cleared Episodes; Episodes Priced at $2.99 Each for Rental, $9.99 Each for Purchase, or $300 for Entire Collection
  • Vimeo in VOD Deal with Entertainment 1 Films US



North America