Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

  • AT&T AdWorks Teams with comScore to Offer Reporting on TV Advertising's Impact on Purchase Behavior and Web Site Visits; Companies Will "Use a Blind Match Process to Anonymously Link Advertisements Serviced on AT&T U-verse TV to in-Store Purchase Behavior and Web Site Visits"
  • AT&T Targets Cord-Cutters with $39-per-Month Package of Broadband, HBO (VOD and "TV Everywhere") and Amazon Prime
  • Ex-USA Network SVP of Digital, Jesse Redniss, and Ex-Univision SVP and GM of Social Media, David Beck, Team with VC, Gary Vaynerchuk, to Form Digital-TV Advisory and Investment Firm, BRaVe Ventures
  • Brightcove Launches Brightcove Perform, Billed as "Power[ing] Cross-Platform Video Playback with a Full Set of Management API's, Performance Optimization Services, and the Leading HTML5-First Brightcove Player"; Solution also Supports HTTP Live Streaming Video Playback across Devices, Analytics Integrations, Content Protection and Server- and Client-Side Ad Insertion
  • Brightcove Launches Hybrid Approach to Client- and Server-Side Ad Insertion
  • BT Sport Launches "BT Sport Extra" Red-Button Service on BT TV and Sky Digital Satellite Platform
  • Buzzfeed Taps Adam Gauthier to Lead its Video Division
  • UK Terrestrial Broadcaster Channel 4's 4oD Service to Become "All 4," Billed as "a New Online Destination with a New Brand Identity which Will Present all of Channel 4's Linear Channels, Digital Content and Services in One Place, for the First Time"; Switchover Scheduled for End of Q1, 2015; Service's User Interface "Will Guide Viewers through a Digital Experience Structured around 3 Temporal States--On Demand (Past), Now (Present) and On Soon (Future)"
  • Channel 4 News Uses WhatsApp and Snapchat to Engage Younger Viewers with its Coverage of Scottish Independence Referendum
  • Channel Master Adds Pandora Internet Radio to its Cord-Cutter-Targeted DVR+ Platform
  • Comcast Wholesale's Comcast AdDelivery Platform Launches Solution for Inserting Ads into both Linear and VOD Programming; Solution, Achieved by "Integrating the Workflows of Comcast AdDelivery and [Comcast's] VOD Content Aggregation and Delivery Platforms...Allows Advertisers, their Agencies and Creative Shops to Manage Cross-Platform Advertising Campaigns Running in Prior Episodes of TV Series that May Be Viewed via VOD as well Using a Single, Cloud-Based Web Portal"
  • Return of Comcast's "Xfinity Freeview Latino" Promotion Sees it Offering Double the Amount of Cross-Platform VOD Content Available Last Year
  • Comcast, Arris Announce Plans for RDK-for-Broadband Gateway Trials in Q4
  • FCC Clears Voice-Activated Comcast Remote
  • Chromecast Adds Support for Watch Disney, Watch Disney Junior, Watch Disney XD, Twitch, iHeartRadio and DramaFever
  • Sling Media's Slingplayer App Adds Chromecast Support

North America