TVOT: "The Path to Addressable Television: How Video Insights Can Help TV Grow " at TVOT NYC 2014

SPECIAL PRESENTATION

"The Path to Addressable Television: How Video Insights Can Help TV Grow " at TVOT NYC 2014

[itvt] is pleased to announce the session, "The Path to Addressable Television: How Video Insights Can Help TV Grow," at TVOT NYC 2014 (December 9th at the SVA Theatre in Manhattan).

You can find more information on this session below, or by accessing the full TVOT Schedule of Sessions at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014

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Coming Up 12/9 Tuesday (Next Week)
Currently: $1075  URL:  http://tvotnyc2014.eventbrite.com
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3:50-4:15PM
Silas Theatre
The Path to Addressable Television: How Video Insights Can Help TV Grow

While addressability is very much attainable in the online world, the question remains: can the ad tech world bring addressability to TV? In this session, Scott Ferber, Chairman and CEO of Videology--who, as founder of Advertising.com, has been called the "father of programmatic buying"--will discuss what comes next in the journey towards a more granular audience addressability on the TV. He will give insights into what it will take before linear television becomes truly programmatic, and the steps needed before this industry is able to fully experience an addressable television market. He will also discuss the ability to tie digital insights back to TV audiences, highlighting real-world case studies, and the future of truly addressable television through set-top boxes and technological innovation.

(Note: Videology, one of the largest independent video advertising platforms in the world, has developed a technology that is specifically designed for cross-screen planning and buying across both linear television and digital video. For more information, visit: http://videologygroup.com)

Thanks to Our Sponsors!

Adobe (Premier), Videology (Diamond), LG Electronics (Silver), Simulmedia (Exclusive Lunch), Rentrak (Exclusive Cocktail Party), You.i TV (Screen Design), Vubiquity (Bronze), Digitalsmiths (Bronze), Nielsen (Picture Booth), AT&T AdWorks (Lanyards), Rabbit TV Plus (Bags), Ensequence (Exhibitor), Lingospot (Exhibitor), Clearleap (Exhibitor), Clarivoy (Exhibiting), MIPTV/MIP Digital Fronts (Exhibiting), NeuLion (Video), Canoe (Supporting), Rovi (Supporting), NAGRA (Supporting), This Technology (Supporting), thePlatform (Supporting), Accedo (Supporting), Ovee (Service), Silicon Harlem (Media Partner), VideoInk (Media Partner), ITA (Media Partner), Breakaway Communications (Marketing and PR)

TVOT SPEAKERS:
http://www.thetvoftomorrowshow.com/speakers

CONTACT:
Tracy Swedlow  swedlow@itvt.com

TO REGISTER FOR TVOT NYC 2014:
http://tvotnyc2014.eventbrite.com

Region: 
North America