Interactive TV Headlines Round-Up 2/3/15 (III): ESPN, Facebook, FCC, "MVPD," FourthWall Media, Fox, DISH Network, Foxtel, FremantleMedia, Divimove, Android TV, Mike LaJoie

Turbo Tax Programmatic Spot on Set Execution 1/9

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • ESPN Sells its First Programmatic Ad, under Initiative Announced in December
  • ESPN Launches Dedicated Subscription-OTT Service for ICC Cricket World Cup
  • Report: Facebook Making Significant Efforts to Siphon off TV Ad Spend
  • Facebook Sells Real-Time, Targeted Super Bowl Ads; Ads--Including Automatically Playing Video Ads--Were Triggered by Keywords that Users Mentioned in their Posts as they Watched the Game
  • Lexus Creates 1,000 Unique Video Ads for Targeted Facebook Campaign; Ads to Appear to Facebook Users in Accordance with their Interests
  • Facebook Says it Is Now Generating 3 Billion Video Views per Day
  • FCC Requests Info about DISH Network's Carriage Agreements for Sling TV, as Part of its Review of Comcast-TWC Merger
  • FCC Seeking Comment on its Proposal to "Modernize our Interpretation of the Term MVPD by Including within its Scope Services that Make Available for Purchase, by Subscribers or Customers, Multiple Linear Streams of Video Programming, Regardless of the Technology Used to Distribute the Programming"
  • FCC Finalizing Line-Up of Committee on Downloadable Security Technology
  • Report: Cable Industry Pushing to Exclude Netflix Deals from FCC Net Neutrality Regulations
  • OpenVault to License STB Diagnostic Data from FourthWall Media's MassiveData Division; Data Will Be Integrated with OpenVault's Cable Modem Data to Generate Reports on Video and Data Network Health
  • FourthWall Media Awarded US Patent for its Velox Bandwidth-Management and Optimization Technologies (October 2nd)
  • Judge Rejects Fox's Copyright Claims over DISH Network's Ad-Skipping Hopper DVR, but Allows it to Pursue Claims that DISH Violated Programming Distribution Contract
  • For Super Bowl, DISH Rolls Out "Reverse AutoHop" Feature on its Ad-Skipping Hopper DVR, Allowing Users to Enable the Box's AutoHop Feature to Skip Straight to (rather than Skip over) Commercials
  • DISH Network: "Hundreds of Thousands" of People Signing Up for Sling TV, even before Marketing Efforts Begin
  • Looking to Fend Off Competition from Netflix, Australian Pay-TV Operator, Foxtel, Launches Presto TV SVOD Service
  • FremantleMedia Digital Chief, Keith Hindle: Shows' Ability to Drive Social Engagement More Important than Ratings
  • FremantleMedia Becomes Majority Shareholder in European YouTube MCN, Divimove
  • Google's Android TV-Based Nexus Player Now Available in Retail
  • Google Says Chromecast Has Surpassed 1 Billion Cast Sessions
  • Big-Data Analytics Company, Guavus, Names Ex-Time Warner Cable CTO, Mike LaJoie, Chairman of the Board
  • Germany's ProSiebenSat.1 Digital to Begin Testing Time-Shifting for HbbTV
Region: 
North America