Interactive TV Headlines Round-Up 2/3/15 (II): Civolution, Rocket Fuel, Kantar Media, Cognitive Networks, Comcast, comScore, CTAM, Delivery Agent, DivX, Elemental, Envivio

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Civolution's Teletrax Platform Enables Live, Contextual, Multiscreen Advertising during Super Bowl; Advertisers Could "Programmatically Place Digital and Contextually Relevant Advertisements...when there Is a Touchdown, Field Goal, Turnover...or any other Marquee Action" with the Ads Appearing "in Real Time across the Most-Visited Social Media Sites, Mobile Apps and Web Sites"
  • Civolution's Teletrax Powers Study by Rocket Fuel that Finds that Nearly a Third of TV Viewers Go Online during Ad Breaks
  • Sigma Designs Integrates Civolution's NexGuard Forensic Watermarking Tech into its New STV7701 and STV7703 Smart-TV Chipsets
  • Rakuten's OTT Service Integrates Civolution's NexGuard to Enable Session-Based Watermarking of UHD Movies (December 10th)
  • Report: Looking to Expand to 10 More Countries
  • Civolution Signs Deal to Sell its Audio Watermarking Unit to Kantar Media (October 16th)
  • Civolution's SyncNow ACR Technology to Power Synchronized Second-Screen Experience for Bleiberg Entertainment Feature Film, "i-LIVED" (October 13th)
  • Civolution Adds Category Targeting to its Real-Time TV-Synced Ads Platform; Enables Advertisers to "Programmatically Sync Competitive and Category-Related Digital Ads to Televised Commercials from More than 20 Product Categories and 7,000 Brands" (September 30th)
  • ACR-in-Smart-TV Company, Cognitive Networks, Awarded its Third US Patent for Real-Time Ad-Identification Technology
  • Comcast's Next-Gen Xi4 STB Secures FCC Approval
  • comScore to Make its Advertising Metrics Available Directly in Programmatic Trading Platforms
  • comScore Launches "Video Metrix Multi-Platform" for Measuring Video Audiences across Devices; Is Billed as "First Syndicated Product to Provide a Single, Unduplicated Measure of Video Viewing across Desktop, Smartphone, Tablet and OTT Devices"
  • Council for Research Excellence (CRE) Study on Social TV Finds Twitter Has More Influence on those already Watching TV while Facebook Has More Influence on those not Currently Watching
  • CTAM Launches Communications Initiative to Build Consumer Awareness of "TV Everywhere" (December 7th)
  • Delivery Agent's ShopTV Platform Enables Tcommerce during Super Bowl Halftime Show, via Samsung Smart TV, Twitter, Roku, Shazam, Visa and YouTube
  • Delivery Agent Names Chad Beasley to Newly Created Role of VP of Sales (November 17th)
  • Delivery Agent Powers Tcommerce Campaign for Overstock (October 8th)
  • Dubai's Altech Selects DivX HEVC Ultra HD and DivX Plus HD for Retail and Operator STB's
  • Realtek Semiconductor Secures DivX HEVC Certification for its RTD2984DX-GR UHD SoC for UHD TV's
  • DivX Launches DivX Live, Featuring Support for Secure Live Streaming up to 4K, Using HEVC and MPEG-DASH
  • Siligence Selects DivX HEVC Technology for its Next-Gen STB's
  • DivX Launches In-Flight Wireless Entertainment Solution
  • At CES, DivX Showcases its OmniView Solution Enabling TV Manufacturers to Stream and Bundle 4K Content with TV's
  • GoLive Movie Selects DivX OmniView to Power its International OTT Service for Smart TV's
  • China's Konka Selects DivX HEVC UHD Technology to Power Video on its 4K TV's (October 15th)
  • Elemental Technologies Powers OTT Live, Linear Channels for Hong Kong Broadcaster, TVB
  • France's Bouygues Telecom Selects Envivio's Virtualized Encoding Software to Power Multiscreen VOD Services
  • Indian Cable MSO, Radiant Digitek, Deploys Envivio Converged Video Delivery Solution
  • Envivio Launches "Service-Oriented" Option for its Guru Headend-Monitoring Solution (December 9th)
  • Envivio Fiscal Q3 Results "Negatively Impacted by Softening Macro-Economic Conditions within EMEA, and Customer Consolidation in the US" (December 1st)
  • Version 4.0 of Envivio's Halo Media Processor Supports Full Range of Apple Devices (October 21st)

North America