Interactive TV Headlines Round-Up 2/17/15 (VII): Vimeo, VR, AR, Vision247, WPP, Kantar, comScore, wywy, Xstream, Yahoo Screen, Honda, YouTube, YuMe, Zealot Networks

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Super Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • Vimeo Secures Exclusive US First-Window Download Rights to High-Profile HBO Documentary, "Going Clear: Scientology and the Prison of Belief"
  • MyPortugueseTV Launches in UK on Vision247's OTT Platform, Vision TV
  • Vision247's VisionTV Launches on UK Free-to-Air DTT Platform, Freeview; Delivers 20+ Channels to Connected Freeview HD STB's and TV's (November 12th)
  • Warner Bros. Digital Chief, Thomas Gewecki, Predicts VR and AR Will Soon Become Mainstream
  • WPP to Purchase up to a Fifth of comScore, as Part of Global Alliance between comScore and WPP's Research-and-Data Arm, Kantar
  • Wyplay Integrates Netflix Functionality into its Software for Belgacom's Proximus TV IPTV Service
  • Study from Second-Screen Advertising Company, wywy, Finds Super Bowl Advertisers Neglected Opportunity to Reach Viewers on Second Screens
  • wywy Hires Sales Executives for its New York Office
  • wywy Hires for UK Expansion (November 19th)
  • wywy Study Finds "Lack of Integration across TV, Online and Mobile Ad Buys" (November 14th)
  • OTT and TV Everywhere Technology Provider, Xstream, Names Simon Hogsbro CEO; Founder Frank Thorup, who Was CEO for 15 Years, Becomes Director of Xstream Americas
  • Xstream Names Jan Bertil Dahms Global Chief Sales Officer
  • Xstream Launches "MediaMaker Loading Dock" Service for its MediaMaker Cloud-Based Video Management Platform; Service Is Billed as "Enabl[ing] Telcos, Cable Operators, Networks and Broadcasters to Reduce Time Spent on the Content Supply Chain" (December 15th)
  • Xstream Designs, Develops and Powers iPad App for Canal Digital's New "Canal Digital Go" Service (October 23rd)
  • Honda Signs On as Presenting Sponsor of "Community" on Yahoo Screen; Deal Includes Integrations, Pre-Roll Video Ads and Display Advertising
  • YouTube Testing New Multi-Camera-Angle Feature
  • Study Questions Influence of YouTube Vloggers
  • Report: YouTube Received 3x as Many Super Bowl Video Ad Views as Facebook, but Super Bowl Ads on Facebook Were Shared 5x More than on YouTube
  • Report: Rise of Programmatic Ad Buying May Be Problematic for YouTube MCN's
  • FremantleMedia Launches Game Show Channel, Buzzr, on YouTube; Channel Is Operated by FremantleMedia's Digital Studio, Tiny Riot; New Videos for the Channel Will Be Shot at YouTube Space LA
  • YouTube Celebrates its 10th Birthday
  • Japan's DA Consortium Licenses YuMe's YuMe for Publishers (YFP) Platform to Enable it to Build Private Ad Marketplaces across Connected-TV and other Devices in Japan
  • YuMe in Exclusive Partnership with TV Manufacturer, Vestel; Partnership Begins with Campaign for O2 that Employs YuMe Captivate, an Ad Unit Designed for Connected TV (November 17th)
  • YuMe Launches "Ngage+" Interactive Ad Unit for Connected TV with BMW of North America (October 15th)
  • YuMe Opens Office in Mexico City (October 7th)
  • YuMe-IPG Media Lab Study Explores How to Identify Audience "Attentiveness and Receptivity" (September 29th)
  • Ex-Maker Studios CEO Danny Zappin's Zealot Networks Acquires Management Company, Converge Media Group; Other Recent Zealot Acquisitions Include Music-Licensing Firm, AudiMicro, and Sports Management Firm, Premier Sports & Entertainment


DA Consortium - YuMe

YuMe - Vestel

Region: 
North America