Interactive TV Headlines Round-Up 2/18/15: 120 Sports, "Modern Family," Apple VR, Genius Digital, Hulu, Netflix, NYT, Nielsen, SeaChange, Sony, Sorenson Media, Videology, SnagFilms

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Super Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • Sports Illustrated's 120 Sports in Deal to Supply its Real-Time and On-Demand Sports Video to FanSided's Network of 300+ Sports Sites
  • 120 Sports Launches on Google Chromecast
  • 120 Sports Launches on Apple TV
  • 21st Century Fox Completes Acquisition of Digital Video Advertising Technology Company, true[X]; Deal Believed to Be Worth about $200 Million
  • Episode of ABC's "Modern Family" Shot Entirely on iPhone, iPad and MacBook, and Set Entirely Online
  • Tilgin Announces TR-069 Interoperability with Amino's Portfolio of IPTV Products
  • Apple Awarded US Patent for Virtual Reality (VR) Headset for iPhone
  • Analytics Company, Genius Digital, Names Former Freesat Head of Strategy, Giles Cottle, Director of Consumer Insight Products
  • Hulu Launches "Watchlist" Feature to Make it Easier for Users to Keep Track of their Content
  • Integral Ad Science Finds Digital Video Ad Viewability Increasing, with In-View Rate for Online Video Ads Nearing 40%
  • MoffettNathanson Downgrades Comcast, Time Warner Cable and Charter to "Neutral," due to OTT Video Competition, Concerns about Title II, and Increased Possibility of Rejection of Comcast-Time Warner Cable Merger
  • Fetch TV to Be First Australian Pay-TV Provider to Integrate Netflix
  • Report: New York Times Ramping up its OTT Efforts; Is Currently Focusing on Chromecast Development, but also Working on Bringing its Video Content to PS4, Xbox One, Apple TV and "Other Major Devices"
  • Nielsen Figures Show Traditional TV Viewing by 18- to 34-Year-Olds Declined 10.6% between September and January (Compared to an Average of 4% per Year since 2012)
  • Qualcomm Unveils Prototype of New 4K Streaming Adapter
  • Multiscreen Video Software Company, SeaChange International, Names Dave Ulmer SVP and GM of its Asia Pacific Operations; Resume Includes Stints at SingTel, LG and Motorola
  • Developer Edition of Sony's SmartEyeglass Augmented Reality (AR) Glasses Now Available for Pre-Order in UK and Germany, Priced at $840
  • Advanced-TV, Analytics and Video-Streaming Solutions Provider, Sorenson Media, Names Former Vindico President, Matt Timothy, Chief Commercial Officer (January 14th)
  • Sorenson Media in Data-Integration Partnership with Neustar; Partnership Will See Neustar's Real-Time, Validated Data Enhancing Sorenson's TV Analytics and Insights Product, Spark Enlight (January 8th)
  • Sorenson Media Launches "Spark" Suite of TV and Analytics Products: Spark Enlight, Spark Enhance and Spark Engage; Suite "Draws on the Large and Growing Base of...Smart TV's...to Bring Key Digital Capabilities such as Targeting, Personalization, Interactivity and Measurement to the Scale and Impact of Broadcast Television. Spark Enlight Brings the Power and Immediacy of Digital Measurement to Television, while Spark Enhance and Engage Bring Digital Targeting, Personalization and Interactivity to Television Advertising and Programming Respectively" (December 17th)
  • Sorenson Media Launches Squeeze 360, Billed as "an End-to-End Video Platform for Broadcasters that Will Enable Encoding, Storage, Streaming and Playout across All Connected Devices" (November 18th)
  • Videology Study: US Marketers Increasingly Embracing Cross-Screen, Advanced Targeting Techniques; Company Says Analysis of Usage of its Platform Shows that 94% of US Advertisers Ran Video Campaigns with Some Form of Advanced Ad Targeting in Q4 (up 38% from a Year ago), and that 51% Ran Campaigns on More than One Screen (Compared to 17% in Q1)
  • Videology: Changes in Canadian Consumers' Viewing Behaviors Are Outpacing Marketing Strategies
  • Videology Partners with Programmatic Video Supply-Side Platform Provider, StickyADS.tv; Partnership Will Give Videology's Demand-Side Clients Access to Premium Video Inventory from 55+ Private Marketplaces in Europe that Are Available on StickyADS.tv (December 19th)
  • Videology Releases Research on Viewable Video Impressions that "Illustrate[s] the Complexities Still Surrounding Viewability" (December 17th)
  • Videology in Programmatic-Advertising Partnership with Norway's AdVirtuous (December 3rd)
  • Videology Grows its Canadian Team (November 26th)
  • Videology Names Former MediaVest US COO, Tim Castree, Managing Director, North America (November 21st)
  • Videology Partners with Mediaocean; Mediaocean's Spectra Advertising Management Platform Integrated with Videology Tech (November 19th)
  • Videology Promotes CFO, Scott Macleod, to President; Hires Ex-comScore Exec., Kenneth Tarpey, as CFO (November 17th)
  • Videology Partners with LiveRamp to Extend its TV-Audience-Targeting Capabilities to Mobile Devices (November 10th)
  • Videology Announces "Direct Platform Integration of Nielsen UK Data, Including the TV Segments Built from BARB TV Panel Data, that Enables True Cross-Screen Planning, Buying, Delivery and Measurement"
  • Videology Launches Dedicated TV Practice (October 20th)
  • Free Streaming Video Company, SnagFilms, Launches B2B Service, ViewLift; Service "Provides a Complete, End-to-End Solution for Creating, Launching and Monetizing Video Applications Designed for the Growing Digital Distribution Ecosystem for Smartphones and TV's, Tablets, OTT Boxes and Game Consoles and More," and Will "Connect Brands with Viewers and Advertisers across 21 Different Digital Platforms"
  • Feature-Length Virtual Reality (VR) Musical, "Nuren," Seeks Funding on Kickstarter
 
 
 
Modern Family
 
 
21st Century Fox and true[X]
 
 
Apple - VR
Region: 
North America