Interactive TV Headlines Round-Up 3/3/15 (VI): Sling TV, Snapchat, Sorenson Media, Magid, Synacor, thePlatform, TiVo, TransGaming, DigitasLBI, TubeMogul, WideOrbit, Mondelez

Fusion Debuts "Outpost" on Snapchat Discover

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • Sling TV CEO, Roger Lynch: "We Are Skewing Younger, and We Are Skewing More Male, as We Expected"
  • Dish Network General Counsel, Stanton Dodge: If Comcast and Time Warner Cable Merge "and Exercised their Monopoly Power over 50% of Homes' Access to Broadband, then Sling TV Wouldn't Make it"
  • Fusion, a News Programming JV between Univision and ABC News, Launches Original Documentary Series, "Outpost," on Snapchat's Recently Launched Discover Service; Fusion also Launches "News in a Snap" Minute-Long News Updates for Discover
  • Increase in Mobile Data Consumption by Snapchat Users Suggests that Snapchat's Discover Service Is Finding an Audience
  • Advanced-TV, Analytics and Video-Streaming Solutions Provider, Sorenson Media, in Strategic Partnership with Frank N. Magid Associates; Magid Will Provide "Ongoing Strategic Counsel and Research-Based Exploration of the Benefits of Sorenson's Advanced TV and Analytics Services to the Industry"; Companies Will Present Research Findings on "Advanced TV--Consumer Perceptions and Attitudes" at 2015 NAB Show
  • YouTube MCN, StyleHaul, Names Ex-FremantleMedia SVP, Olivier Delfosse, COO
  • After 8 Quarters of Declining Revenues, "TV Everywhere"/OTT Technology Company, Synacor, Reports Strong Q4 Results; Company Confirms it Is Working on Dish Network's Sling TV
  • thePlatform Touts New Software Designed to Thwart Ad Blockers
  • TiVo in Multi-Year Partnership with Frontier Communications; Deal Will See Frontier Marketing and Deploying Co-Branded Versions of TiVo's Whole-Home Products, including its Roamio DVR which Receives Content both OTT and Over-the-Air; Frontier President and COO: "TiVo's Latest Generation OTA Platform Enables us to Launch a Game-Changing New Service with Delivery of the Best of Broadcast Television, Seamlessly Integrated with OTT Video, Bundled with Frontier's High-Speed Data Service"
  • TransGaming in Deal to Launch its GameTree TV Cloud-Based Games Service on Liberty Global's Horizon Platform; Deal Will See GameTree TV Offered Initially on Liberty Cable Networks in the Netherlands, Germany, Switzerland, Ireland, Poland and Hungary
  • TransGaming Partners with Paymentwall to Monetize GameTree TV on its "Global Smart TV Ecosystem" (100 Million Smart TV's from LG, Samsung, Panasonic, Vizio, Philips, Toshiba and Sharp); Partnership Will Allow Company "to Monetize its Monthly Active Users via Subscription and in-Game Micro-Transaction Payments Using Paymentwall's All-in-One Smart-TV Payment Suite" (January 8th)
  • TransGaming's GameTree TV Launches on LG Smart TV's, Following Collaboration with Smart TV Alliance (January 6th)
  • TransGaming Targets Pay-TV Operators by Adding GameTree TV to ActiveVideo's CloudTV Platform (December 9th)
  • TransGaming Partners with "a Global Developer and Publisher of Premium Online Games, to Bring Award-Winning Massively Multiplayer Online Role-Playing Games (MMORPG) to Additional Platforms, Including Mac (December 2nd)
  • "Turbolab Pursuit," Developed by Bulky Pix, Becomes First GameTree TV Title to Support In-Game Purchases (October 15th)
  • DigitasLBI Becomes First Agency to Use Programmatic Technology to Buy TV Advertising during Oscars Ceremony; 30-Second Spot "Was Purchased through a Programmatic Technology Partnership that Matches Marketer Demand from TubeMogul's PTV Software with Broadcaster Inventory from WideOrbit's WO Programmatic-TV Online Marketplace"
  • TubeMogul Reports "Record" Q4 Results
  • TubeMogul in Video Advertising Partnership with Dailymotion; Partnership "Allows Advertisers to Purchase Dailymotion's In-Stream Inventory and Leverage the Platform's Proprietary First-Party Audience Segments through TubeMogul's Software"
  • eMarketer Study, Based on TubeMogul Q4 Data, Ranks Digital Video Ads by Affordability
  • Report: TubeMogul in Programmatic Advertising Deal with Cox Media
  • Quiznos to Consolidate its Video Advertising through TubeMogul's Self-Serve Platform; Will Use Platform for Managing US Media Planning, Buying and Measurement
  • Heineken USA Names TubeMogul Exclusive Video Advertising Partner; Will Use TubeMogul's Programmatic Platform to "Streamline...Domestic Video Planning, Buying and Ad Serving"
  • TubeMogul Opens Vancouver Office; Expands Canadian Team
  • Mondelez Teams with TubeMogul and Wide Orbit to Become First Company to Buy Super Bowl Ads Programmatically; the Ads--for Oreo and Ritz--Aired in Erie, PA (January 30th)
  • Toronto-Based Agency, One Advertising, Selects TubeMogul's Software Platform to Power Newly Formed In-House Programmatic Trading Desk (January 6th)
  • TubeMogul Launches "TubeMogul PTV" Solution for Programmatic Buying of TV Advertising; Says Solution "Spans over 80 Cable Networks and Hundreds of Local Broadcasters, Reaching over 90% of American Households" (December 4th)
  • TubeMogul in Partnerships with REA Group (November 18th), MARC USA (November 11th), Foxtel (October 30th), comScore (October 20th), FreeWheel (October 14th), Kijiji Advertising (October 6th), Bleublancrouge Media (October 1st), Hello (September 30th)
  • TubeMogul Launches Client Certification Program for Programmatic Media Buying (November 11th)
  • TubeMogul Names Jes Santoro SVP of Enterprise Sales (October 8th)
  • TubeMogul Hires Ex-Publicis Groupe Commercial Director to Head European Commercial Operations (October 6th)
North America