Interactive TV Headlines Round-Up 3/3/15 (V): Nickelodeon, Nielsen, YuMe, Nintendo, Ooyala, Optus, Nokia, Panasonic, RDK, DVB, Rentrak, Roku, Rovi, Lionsgate, Samsung, Telltale Games

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • Nickelodeon Launches "Noggin," a $5.99-per-Month Standalone OTT Service for Preschoolers; Will Initially Be Available for iOS; Company in Discussions with Pay-TV Operators to Offer Service under "TV Everywhere" Model
  • Nielsen-YuMe Report Finds that TV on Average Holds Viewers' Attention only Half as Long (39% of the Time) as Second-Screen Options such as Laptops (70%), Tablets (76%) and Smartphones (77%): 
  • Nintendo Abandons Plans to Launch TVii, its OTT Service for the Wii, in Europe; Launches Nintendo Anime Channel VOD Service on 3DS
  • Cloud-Based Streaming Technology Provider, Octoshape, and OTT Content Company, VIVOplay, Tapped as Exclusive Providers of Live Video-Streaming Services for the Festival Vina del Mar 2015
  • Canadian Interactive-TV Show for Kids, "Odd Squad," Secures Carriage Deals in Australia, Europe and Latin America
  • Ooyala Publishes Infographic to Show Potential of Mobile Video Market; 87 Million Mobile Video Viewers in 2014, 6.1 Billion Smartphone Subscriptions Projected for 2020
  • Optus Teams with Nokia on Closed Trial of a "Real-Time, Interactive, Multimedia Video Experience" Delivered to Users via Base Stations; Experience "Enables Users to Watch a Sports Match, Concert or Major Event from a Variety of Different Angles on their Device in Real Time from Content Streamed Directly from a Nearby Base Station"; Is Powered by Nokia's Liquid Applications Technology
  • Panasonic Unveils Firefox OS-Powered User Interface for its 2015 TV Line-Up
  • Panasonic Will Be First Manufacturer to Offer TV's Featuring Freeview's New OTT Service, Freeview Play; Will also Launch Channel 5's Demand 5 Service on its Platform
  • US Cable Industry's Reference Design Kit (RDK) Rolls Out Expanded Support for DVB Standard; Arris "Contributes Key DVB SI Components" to the RDK
  • DVB Project "Fostering Formation" of Licensing Program for Patents Underlying its Specification "Second Generation Framing Structure, Channel Coding and Modulation Systems for Broadcasting, Interactive Services, News Gathering and Other Broadband Satellite Applications; Part 2: DVB-S2 Extensions (DVB-S2X)"
  • Rentrak Says its TV Measurement Ratings Can Now Be Used as a Currency for Mediaocean's Spectra OX Spot and Network Media-Buying Platforms
  • Rentrak in Deal to Provide Viewing Data to Visible World's Programmatic-TV Subsidiary, AudienceXpress; Companies Tout Partnership as "Establish[ing] the Industry's First Data-Rich Programmatic-TV Ad Platform"
  • Rentrak Names Carol Davidsen VP of Political Technology; Davidsen, while Serving as Director of Integration and Media Targeting for President Obama's 2012 Campaign, Developed a System Dubbed "The Optimizer," which Analyzed TV-Specific Political Demographics to Help the Campaign Spend its Advertising Dollars More Effectively
  • WatchESPN Launches on Roku TV; Other Disney "TV Everywhere" Services Set to Follow
  • Roku Speeds Up YouTube User Experience on Roku 3 and Roku Streaming Stick
  • Plex Revamps its Roku App
  • Ad-Supported Movie and TV Streaming Service, Popcornflix, Launches App on PlayStation 3 and 4
  • Rovi Completes Integration of Fan TV; Company Acquired the Search and Recommendations Platform via its $12 Million Purchase of Fanhattan Last Year; also Announces Metadata and Search Deals with Roku and Evolution
  • Electronic Privacy Information Center (EPIC) Files Complaint with FTC over Samsung Smart TV Privacy Concerns
  • Lionsgate Teams with Samsung to Create Four-Minute Virtual Reality Experience to Promote New Film "The Divergent Series: Insurgent"
  • Lionsgate Makes a "Significant Investment" in Telltale Games; Companies to Collaborate on Interactive, Hybrid TV Shows/Games, Dubbed "Super Shows"
  • QVC Selects Simplestream to Provide Live Streaming and Automated Live-to-VOD Services for its QVC UK and QVC Germany Operations; Says it May also "Integrate Simplestream's Services to its other Global Operations"
  • Sky Deutschland's Ad Sales Arm Publishes Study Touting Effectiveness of VOD Advertising


Nielsen YuMe


Carol Davidsen

North America