Interactive TV Headlines Round-Up 3/3/15 (III): Discovery, Civis Analytics, Envivio, Espial, Facebook VR, Flama, Fox, Magna Global, Kabillion, Kaltura, IBM, Turner, Layer3 TV

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • Discovery Communications Names Scott Lewers to Newly Created Role of SVP of Multiplatform Strategy at TLC
  • Discovery Communications to Begin Reporting Results Based on Live + 3 Ratings and Delivery Data for Majority of its Programming; "Live + Same-Day Data No Longer Captures an Accurate Picture and View of our Audience and the Lift from Live + 3 for Many of our Top Programs is Significant and Growing"
  • Discovery Communications CEO, David Zaslav: "If TV Everywhere Doesn't Develop as it Should, it Will Require All of us to Go Direct-to-Consumer because the Cable Guys Aren't Getting it Done"
  • Discovery Communications in Exclusive Partnership with Civis Analytics to "Explore the Greater Implications of Big Data and Predictive Analytics across Discovery's Global Portfolio of Television Networks, Working towards Optimized Performance in a Data-Driven Culture"; Discovery Hopes to Use Big Data to "Better Inform Marketing, Media, Development and Scheduling Decisions" for its Networks
  • Multiscreen Video Software Company, Envivio, Appoints Ex-Time Warner Cable EVP and CTO, Mike LaJoie, to its Board
  • Espial Reports Record Q4 Revenue, Swings to a Loss
  • Espial Trumpets "Major Contract for RDK and HTML5 Solution with Tier 1 European Cable Operator" (January 13th)
  • Facebook Developing Virtual Reality Apps for Social Experiences
  • Flama, a Univision-Bedrocket Digital Video JV Targeted at Bicultural Millennials, Launches Programming on Hulu
  • Fox Networks Group Names Joe Marchese to New Role of President of Advanced Advertising Products; Marchese Was CEO of true[X], which Was Recently Acquired by 21st Century Fox, and Will Continue to Oversee that Company
  • Music-Licensing Company, Freeplay, Sues YouTube MCN's Maker Studios, AwesomenessTV, Big Frame and BroadbandTV; Freeplay Was itself Recently Sued, Dubbed a "Copyright Troll," by Machinima and Collective Digital Studio
  • Frost & Sullivan Forecasts $2 Billion+ Global Pay-TV Middleware Market by 2020
  • Children's OTT Programming Service, Hopster, Signs Deal with DreamWorks, Confirms Pending Android Launch
  • Hulu Secures Exclusive SVOD Rights to all Episodes of "CSI: Crime Scene Investigation"; Deal with CBS Marks First Time the Show Has Been Licensed to an SVOD Service
  • Interpublic's Mediabrands Unit Partners with 15+ TV Networks on Programmatic TV-Buying Initiative; Initiative Will Be Led by Mediabrands' Magna Global Arm
  • Magna Global Forecasts Soft TV Ad Spending for 2015, due in Part to "Digital Deflation"
  • Children's Programmer, Kabillion, Launches SVOD App Targeted at US Preschoolers
  • Kabillion in Deals with Cablevision and YouTube MCN, Base79 (November 25th)
  • Turner Broadcasting System Latin America Taps Kaltura and IBM to Power New "TV Everywhere" Service Offered through its MSO Partners
  • Kudelski Reports Higher Revenues and Income
  • "Next-Generation Cable" Start-Up, Layer3 TV, Names Northwest Broadcasting CEO, Brian Brady, to its Content Advisory Board; Brady Will Help Company Pursue Local Broadcaster Partnerships
  • Layer3 TV Hires Ex-President of Affiliate Sales and Marketing at Fox Networks, Lindsay Gardner, to Chair its Content Advisory Board


North America