Interactive TV Headlines Round-Up 3/3/15 (II): Cablevision, Cartoon Network, Charter, clypd, Collective, Comcast, Crackle, NewFronts, Delivery Agent, Nielsen, DirecTV, Disney/ABC

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • Cablevision CEO James Dolan: "Connectivity Has Surpassed Video as the Primary Product for a Company like ours, and we Need to Continue to Strategize our Product Offerings to Reflect that"; Says Company Is Open to Launching "Skinny" OTT Video Packages (i.e. Similar to Dish Network's Sling TV)
  • Cartoon Network Emphasizes Multiscreen Strategy in 2015 Upfront
  • Charter Communications Names Charlotte Field SVP of Application Platform Operations
  • Ex-News Corp. President, Peter Chernin, Says Online Sports Programming Could Eventually Be a Bigger Business than TV Sports
  • Programmatic TV Advertising Technology Provider, clypd, Launches Optimize, a Yield-Optimization Solution for TV; Solution Billed as "Bring[ing] Sales-Focused Intelligence to the Oft-Brute Force Process of Building and Managing Sales Proposals and Commercial Playout Schedules within the Constraints of Technical and Business Rules"
  • Programmatic and Multiscreen Advertising Company, Collective, Awarded US Patent for Technology that "Targets Online Advertisements to Consumers Based on their TV Viewing Habits, by Anonymously Linking Linear Television Data to Digital across Multiple Screens"
  • Collective Names Kerry Bianchi COO
  • Collective to Use Nielsen Catalina Solutions' Data; Partnership Will Allow it to "Provide Marketers with ROI Measurement and Analytic Reports, Including the Ability to Adjust Campaigns while still In-Flight to Optimize Results across Screens and Formats (November 17th)
  • Collective Names Benjamin Bring Senior Director of Performance (October 31st)
  • Comcast Launches its "My Account" Customer Service App on its X1 Platform
  • Comcast's Xfinity TV Go "TV Everywhere" Service Now Offers 70+ Live Channels; Recent Additions Include AMC, BBC America, FOX Deportes, MOVIEPLEX, Showtime, Univision Deportes and The Weather Channel; 30%+ of Comcast Subscribers Now Using TVE Monthly, Representing 20% Year-on-Year Growth
  • Comcast-Owned FreeWheel's Q4 2014 Video Monetization Report Finds 4X Increase in "TV Everywhere" Viewing Compared to a Year Ago
  • Report: Comcast Hiring Developers to Help Build New WiFi-Based Mobile Video, Broadband and Voice Services
  • Comcast Labs Partners with Start-Up Accelerator, Boomtown, to Build Internet of Things Lab in Downtown Boulder, Colorado
  • Report: Comcast Orders Pace XG2v2 Hybrid Video Gateway
  • Comcast Adds New NASCAR Content to its Xfinity On Demand Platform and Expands its X1 Sports App with NASCAR Info and Content
  • Sony's Online Video Service, Crackle, Exits the NewFronts
  • Tcommerce Specialist, Delivery Agent, Powers Interactive-TV Ad Campaign for Toyota Camry on Samsung, LG and Roku Connected-TV Platforms
  • Delivery Agent-Commissioned Nielsen Study Finds Majority of Connected TV-Enabled Consumers Are Interested in a Range of Tcommerce Activities; Study also Finds that "a TV Commercial Enhanced with an Interactive Overlay Can Outperform a Traditional, Non-Interactive Version of the Same Ad"
  • WatchESPN and other Disney/ABC "TV Everywhere" Services Now Available to DirecTV Subscribers
  • CEO Mike White Says DirecTV Is Exploring Launching OTT Service, but Expresses Reservations



North America