Interactive TV Headlines Round-Up 3/3/15 (I): A+E, Rovi, ABC, Oscars, Facebook, ActiveVideo, UPC Hungary, Aereo, Amazon, AOL, Arris, BBC iPlayer, Beamly, "EastEnders"

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event! 

  • A+E Networks Deploys Rovi Ad Optimizer; Solution Is Billed as Offering "Advanced Campaign Management and Media-Planning Functionality to Help Programmers Build and Execute Audience-Based Data-Driven Media Plans Utilizing Available Datasets and the Rovi Analytics Engine"
  • ABC Live-Streams "The Oscars Backstage" on Facebook; also Posts Oscars Highlights to the Social Media Platform and Oscars.com
  • ABC News App Launched on Xbox One; Will Be First US News App on the Platform; Offers Live and On-Demand Programming
  • UPC Hungary's ActiveVideo-Powered YouTube-on-STB App Proving Popular with Subscribers; 68% Have Tried the App, of which 83% Have Returned for Additional Views; 1 Million Minutes of YouTube Content Viewed per Day; Average Engagement Length Is 45 Minutes
  • Aereo Bankruptcy Auction Raises Less than $2 Million (around Half the Amount the Company Expected); TiVo Acquires "Aereo" Trademark and Customer Lists
  • Epix Extends its Licensing Agreement with Amazon Prime Instant Video
  • Amazon Studios Greenlights Second Seasons of its Original Children's Series, "Tumble Leaf," "Creative Galaxy," "Annedroids" and "Gortimer Gibbon's Life on Normal Street"
  • Amazon Greenlights Second Season of Dramatic Comedy, "Mozart in the Jungle"
  • Amazon Greenlights Full Seasons of "Mad Dogs," "The Man in the High Castle," "The New Yorker Presents," "Just Add Magic" and "The Stinky & Dirty Show"
  • Amazon Names Mike Benson Head of Brand Marketing and Creative Development for Amazon Digital Video; Benson Will Head up Advertising for Original Series; His Career Includes Stints as EVP of Marketing at Disney/ABC and Chief Creative Officer at Time Warner Global Media Group
  • Report: Amazon Prime Instant Video Most Widely Used VOD Service in Germany
  • Update to Google Play Games Will Allow Users to Play Multiplayer Games on Android TV, Using Android Mobile Devices as Controllers
  • AOL's First Long-Form Series, "Connected," to Premiere March 31st
  • Arris in 4K Video-Gateway Deal with Liberty Global
  • Despite Strong 2014, Arris Concedes it Is Running into "Near-Term Headwinds"
  • African Operator, ZAP, Selects Arris's APEX3000 to Power nDVR and VOD Services (November 12th)
  • Cincinnati Bell Selects Arris's Whole Home Solution Mobile and SecureMedia Technologies to Power "TV Everywhere" App for its Fioptics TV Service (October 7th)
  • Arris Launches DSL and FTTH Gateways for Delivery of Video, Voice and Data Services (October 7th)
  • Arris Teams with Comcast to Trial New RDK Software in Broadband Modems; Software Designed to Serve as Foundation for New Version of the RDK for Broadband Devices (September 24th)
  • BBC iPlayer Enjoys its Strongest Month Yet
  • Beamly's Social-TV "Room" for "EastEnders'" Live "Who Killed Lucy" Episode Attracts 1.1 Million+ Unique Users; Interactive Poll Generates 2,237,723 Votes

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