Interactive TV Headlines Round-Up 3/10/15 (IV): Simulmedia, Sling TV, AMC, Sony, Synacor, thePlatform, TWC, TiVo, Nielsen, Twitter, Verizon, Viaccess-Orca, WWE, wywy, Zenterio

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:
  • Simulmedia Announces "Impression-to-Impact" Guarantee, in Bid to Prove that its Audience-Targeted TV Ads Produce Better Business Outcomes than Traditional TV Buys
  • Sling TV Adds AMC and IFC to its $20-per-Month "Best of Live TV" Core Package; also Unveils "Hollywood Extra" $5-per-Month, Movie-Focused Add-On Pack, Featuring Content from Epix, Epix2, Epix3, Epix Drive-In and Sundance TV
  • Report: Sling TV Attracts 100,000+ Sign-Ups during its First Month
  • Sony's Project Morpheus VR Headset to Launch in 1H 2016
  • Synacor, thePlatform Announce "New Cooperative Relationship"; Under Deal "Synacor's Integrated Solutions for its Customers Will Include Access to thePlatform's Backend Video Management System, mpx, for Multiscreen Video Workflow, Policy Management and Playback Services"
  • TDG: Mobile Viewing to Account for 20%+ of Overall Viewing Time for US Consumers by 2025
  • Australian Telco, Telstra, in Deal to Resell Presto's SVOD Service; Presto "Will Be Unmetered for Customers Connecting to the Service via Foxtel Broadband and Telstra Fixed Broadband"
  • Time Warner Cable Launches its TWC TV "TV Everywhere" App on Xbox One
  • Vodafone Spain, which Recently Acquired TiVo Customer ONO, to Expand and Update ONO's TiVo-Powered "Intelligent TV" Service
  • TiVo Reports Record Q4 Service and Technology Revenues; Adjusted EBITDA Up 24% Year-on-Year; Subscriptions Up 30%; MSO Subscriptions Up 40%; Digitalsmiths Service Revenues Up 25% Sequentially
  • TiVo Launches "Network Comedy Collections" Curated-Recordings Option: "With Access to these Collections, Especially for TiVo OTA Users, There Is No Need to Pay for an A La Carte Streaming Service when you Can Record the Same Content at the Push of a Single Button"
  • Nielsen Study that Employs "Brain Monitors" Finds that Twitter Activity Can Be Used as a Barometer of Viewer Engagement with Programming
  • Report: Twitter Acquires Live-Video Streaming Start-Up, Periscope, for Slightly Less than $100 Million
  • 5 Fox Channels--FX, FXX, FXM, National Geographic Channel, Nat Geo WILD--Added to Verizon FiOS's Live "TV Everywhere" Line-Up; FiOS TV Subscribers Can Now Access 93 Out-of-Home Channels on the FiOS Mobile App
  • Verizon CFO, Fran Shammo, Stresses Importance of OTT TV and IoT to Company's Future Revenue Growth
  • Verizon Patent Application Describes Tech that Would Allow 4G LTE-Enabled Smartphones and Tablets to Stream UHD Programming to Connected TV's
  • French Telco, Orange, Selects Orange Group-Subsidiary Viaccess-Orca's Voyage "TV Everywhere" Solution; Solution, Based on Viaccess-Orca's RiGHTv Unified Service Delivery Platform, Will Power Multiscreen OTT TV for 23 Million Subs
  • Olympusat Telecom Selects Viaccess-Orca's Voyage "TV Everywhere" Solution to Power its Multiscreen OTT B2B Service (October 29th)
  • Vuclip Taps Verimatrix to Secure Premium Mobile VOD Service for Emerging Markets
  • WWE Surpasses NBA as Number-One Sports Channel on YouTube; Now Has 5.2 Million+ Subscribers "which Is More than MLB, NFL, NHL, ESPN, NASCAR, MLS and NBC Sports Combined"
  • Advanced Advertising Company, wywy, Launches TV Analytics App; App Connects Advertisers' TV Campaigns with their Web-Tracking Data in Adobe Analytics, Allowing them to Measure Impact of TV Advertising on Web Site Performance; Is Integrated into Adobe Cloud Marketing Exchange
  • Interactive TV Software Provider, Zenterio, Rolls Out Support for Second-Screen Interactivity, New Browser-Based User Interface, for Existing Customer, Norwegian Pay-TV Operator RiksTV
  • Zenterio in Strategic Partnership with Content-Discovery Specialist, XroadMedia; Will Integrate XroadMedia's Ncanto Personalization Service into the Zenterio OS to Offer Operators "an Attractive Combined Search and Recommendation Package"
  • Zenterio Enters US Market via Acquisition of Digital Video Consulting Firm, VTilt Digital

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