Interactive TV Headlines Round-Up 3/10/15 (II): A+E, FreeWheel, HbbTV, HBO, HuffPost, Hulu, Chris Hardwick, Instagram, ITV, LookLive, Machinima, MCTV, Mohu, NBCU, Netflix

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:
  • A+E Networks Joins FreeWheel's "FourFronts" Programmatic Pilot; Other Participants Include Allstate, IPG Mediabrands, Haworth Marketing & Media; Demand-Side Platform Partners Are TubeMogul and
  • Report: 92% of Connected-TV Sets Sold in Germany in 2014 Were HbbTV-Compliant
  • HBO's Long-Awaited Standalone OTT Service to Be Branded "HBO Now," to Launch April 12th, to Cost $14.99 per Month, to Be Available Exclusively on Apple Devices (Apple TV, iPhone, iPad) for 3 Months, to Initially Offer around 2,000 Hours of Content; Will not Offer Live TV
  • HBO Go "TV Everywhere" Service Launches on Sony PlayStation4; However, Cannot Be Accessed on that Platform by Comcast Subscribers
  • Huffington Post Forms Original Online Video Content Arm, HuffPost Studios; Promotes HuffPost Live Co-Founder, Roy Sekoff, to President and Chief Creative Officer of the New Arm, and Hires Complex Media's Nathan Brown as its GM
  • Hulu in Exclusive US Deal with Australian Broadcasting Corporation for "The Wiggles"
  • Hulu in Deal with Disney Junior; Deal Includes Exclusive SVOD Rights to "Doc McStuffins" and "Bunnytown"
  • Chris Hardwick's "@midnight" Launches "Plot Twistagram" Interactive Series on Instagram; Each 15-Second Episode Ends with Cliffhanger, and Viewers Are Invited to Pitch Ideas for what Should Happen Next
  • UK Broadcaster, ITV, Says its Online, Pay & Interactive Revenues Grew 30%, VOD (ITV Player) Viewing Grew 26%, in 2014
  • LookLive to Launch Tcommerce Service Next Month; Service Will Let Users Buy Clothing from Popular Shows While Streaming them; Uses Artificial Intelligence to Identify Items for Sale
  • Gamer Culture-Focused YouTube MCN, Machinima, Names James Glasscock SVP of Strategy and Business Development and Jamie Weissenborn Chief Revenue Officer
  • Report: Regional Cable Operator, MCTV, Exploring Idea of Offering Virtual MVPD Service; Is Currently Discussing Rights Deals with Programmers
  • Spain's Telefonica in Voice-Driven OTT TV Initiative with Microsoft
  • DTS to Provide its DTS-HD Multi-Channel Surround Sound Technology to Transactional VOD Service, M-GO
  • Antenna Company, Mohu, Launches Kickstarter-Funded "Mohu Channels" Device, Billed as "the First Device of its Kind to Bring Together Over-the-Air Broadcast TV Content, Streaming Apps and Web Content in One Simple Viewing Experience"
  • WSJ: NBCUniversal Looking to Launch a Comedy-Themed Subscription OTT TV Service; Service Likely to Feature Full Episodes of NBC Shows, alongside Original and Exclusive Content; Company also Believed to Be Considering Launching Other Genre-Based OTT TV Services
  • Netflix to Partner with Leonardo DiCaprio on Documentary Projects
  • Netflix Buys Worldwide Rights to Cary Fukunaga Movie, "Beasts of No Nation," for $12 Million; US's 4 Largest Distributors--AMC, Regal, Cinemark and Carmike--to Boycott Movie due to Netflix's Plans for Simultaneous Theatrical and Streaming Releases
  • Netflix to Launch in Australia and New Zealand March 24th
  • Netflix Chief Content Officer Outlines Strategy for Entry into China Market; Company Does Not Plan to Launch with Local Partner
  • Vodafone to Be Netflix's "Exclusive Communications Launch Partner" in New Zealand
  • Netflix Says it Still Supports FCC's Decision to Protect Net Neutrality via Adoption of Title II, Despite CFO David Wells' Earlier Statement to the Contrary


Sony Morpheus VR


LookLive - "House of Cards"


James Glasscock  and Jamie Weissenborn

Mohu Channels Intro Video 720 from Mohu on Vimeo.

North America