Interactive TV Headlines Round-Up 3/10/15 (I): Adobe Digital Index, Amazon, Apple TV, ARHT, BBC, Comcast, DEFY Media, DISH, Edgeware, Nielsen, eXelate, Fox, FreeCast

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:
  • Adobe Digital Index: 60% of "TV Everywhere" Starts Originate from an Apple Device, 29% from iPad Alone
  • Amazon Studios' "Hand of God" to Feature Ron Perlman, Dana Delany, Erykah Badu, Lance Bass, Hunter Parrish, Jon Tenney and Jacob Vargas; Will Premiere on Prime Instant Video Later this Year
  • Amino Launches H150 IPTV Set-Top for Hospitality and Digital Signage Markets
  • Apple TV Price Reduced from $99 to $69
  • ARHT (Stands for "Augmented Reality Holographic Technology") Media Launches Holographic, Glasses-Free 3D TV/Display System, Featuring "3D Digital Humans" Dubbed "HumaGrams"
  • BBC Director General, Tony Hall, Outlines Vision for Corporation's Future: "myBBC Revolution" Will Let "Audience Become Schedulers" and Will Center on Big Data-Powered Personalization
  • Comcast Adds Live Streams from HBO and Cinemax to its Xfinity TV Go "TV Everywhere" App
  • Comcast CFO Downplays Competitive Threat from Unbundled OTT Services: "Some of these Tend to Be Pretty Expensive and when you Add them all up they Can Probably outstrip the Value of some of our Core Services when you Add it with Broadband"
  • DEFY Media Study: Millennials (Aged 13-24) Find Online Video Programming "More Relatable" than Traditional TV; Prefer Watching Original Online Programming to Network and Broadcast TV Programming that Has Been Made Available Online; Are More Likely to Be Influenced to Make Purchases by YouTube Stars than by Traditional TV and Movie Stars
  • DISH Network Hires Scott Skurnick to Lead its Digital Marketing Efforts
  • Edgeware, CSI Digital Partner to Provide a "Set of Hosted Solutions for Cable and Telco Operators who Are Seeking to Upgrade to Modern IP Delivery of Live TV and VOD Services for a True Multiscreen Offering"
  • Nielsen Completes Acquisition of Programmatic Advertising Data and Technology Provider, eXelate
  • Fox COO Chase Carey: OTT Programming Services Are "a Big Priority for us"
  • FreeCast Trumpets New Features and Content Offerings of its Rabbit TV Plus Service; OTT Service Now Offers Close to 500 Channels, 250,000+ Episodes, 100,000+ Movies, Customizable Bundles and More
  • FreeCast Says it Will Roll Out Rabbit TV Plus in 22 New Countries
  • FreeCast Says it Has Secured Partnerships with 30+ CE Manufacturers (January 7th)
  • FreeCast Teams with FreedomPop to Offer Rabbit TV Plus Customers "a New 3-Piece Holiday Bundle to Rival the Cable Triple Play" (November 3rd)
  • FreeCast's Rabbit TV Plus "Looking to Bring Bundles Back into Style" (October 27th)
  • FreeCast Announces "Giveaway" of Free HDTV Antennas (October 23rd)
  • FreeCast Announces Launch of "Premium Pay Channels" for Rabbit TV Plus (October 16th)
  • FreeCast Launches Rabbit TV Plus OTT TV Service; Service No Longer Needs USB Device that Was Required by its Original Rabbit TV Service (September 15th)



Scott Skurnick

North America