Interactive TV Headlines Round-Up 4/6/15 (IV): FreeCast, Google, Grabyo, HBO, Cablevision, Vice, Hulu, Imagine, Innovid, IAB, Interlude, Layer3 TV, Liberty Global, Machinima, Meerkat

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • FreeCast to Unveil its Select TV Hybrid OTA-OTT Set-Top at NAB Show: "By Marrying OTA Live Local Television with FreeCast's Massive Library of Online Movies, TV Episodes, Radio Stations, Streaming Channels, Live Events and More, the Quad-Core Select TV Device Will Be Able to Replace Cable TV and Satellite Radio Subscriptions at a Fraction of the Price"
  • FreeTV Alliance (Formed by Free-to-View Satellite-TV Providers, Fransat, Freesat, HD Plus and Tivusat) Releases Remote Control Specification
  • Google Fiber to Trial Targeted TV Advertising in Kansas City
  • Video-Clipping-and-Sharing Company, Grabyo, Trumpets Role as Launch Partner for New Facebook Video API
  • Sports Stars Help Grabyo Raise $2 Million (November 25th)
  • Levira Launches Sofia Digital-Powered HbbTV Hybrid-TV Services in Estonia
  • Report: Pricing for HBO's New "HBO Now" OTT Service Could Vary
  • Cablevision to Offer HBO Now to its Optimum Online Broadband Customers
  • Report: HBO Now Will Be Sold through Partners, Not Directly to Consumers
  • HBO in 4-Year Content Deal with Vice; Deal Includes Launch of Vice-Branded Channel on HBO Now and a Daily Vice Newscast
  • Report Claims HBO, Sony, Showtime Seeking to Avoid Internet Congestion via "Separate Lanes" for their OTT Services; However, Report Called into Question
  • Deal with Twentieth Century Fox Television Gives Hulu Exclusive Streaming Rights to All Past and Future Episodes of "Empire"
  • Hulu Commissions Original Drama Series, "The Way," from Emmy-Winner, Jason Katims
  • Hulu Prevails in Facebook Privacy Lawsuit
  • Imagine Communications Launches CloudXtream, Billed as a "Comprehensive Cloud Video Platform for Multiscreen Video Distribution and Monetization" and as "the Industry's First Cloud-Enabled Platform Designed to Meet the Growing and Complex Array of Video Distribution Requirements, including Live Video, VOD, Cloud DVR, DAI, Packaging, Encoding, Transcoding, Storage Management and Cloud Orchestration"
  • Advanced-Advertising Company, Innovid, Raises $10 Million; New Investors Include Cisco
  • Innovid in Integration Partnership with Integral Ad Science to "Offer Advanced Video Reporting for Viewability, Fraud and Brand Safety"
  • Innovid in Advanced Advertising Partnership with Facebook (September 30th)
  • Interactive Advertising Bureau (IAB) Announces Inaugural Board of Directors of its IAB Digital Video Center of Excellence
  • Interlude Creates "Interactive Video Cluster" for Indie Pop Group, AJR
  • Interlude Names Brian Harris Frank to Newly Created Role of President of Interlude Music
  • Interlude in Strategic Partnership with Warner Music Group; "WMG Will Be the Founding Major-Label Partner of Interlude Music, which Will Utilize its Proprietary Cutting-Edge Technology to Create and Distribute Innovative Interactive Music Video Content"; Companies Previously Collaborated on Interactive Videos for Coldplay and Damon Albarn (December 22nd)
  • Interlude Names Jim Spare President and COO (September 30th)
  • Investigation Discovery Launches Companion Podcast for "The Mind of a Murderer"
  • Lakeshore Entertainment Launches Digital Studio, Off the Dock, Targeted at YouTube-Viewing Generation; First Film Will Be "Man Up," Written and Directed by YouTube Creators, Justin Chon and Kevin Wu
  • "Next-Generation Cable" Company, Layer3 TV, Trademarks "Galileo TV"
  • Liberty Global Forms Advanced Advertising and Data Business Unit
  • Gamer Culture-Focused YouTube MCN, Machinima, Names Ex-Warner Bros. Exec., Marc Verville, CFO
  • Live-Streaming-to-Twitter App, Meerkat, Raises $12 Million in Series-B Funding
  • FCC Commissioner Criticizes Twitter's Move to Limit Meerkat's Access to its Social Graph
  • Meerkat CEO Says 20% of its Users Watch 2 Hours of Live Video Daily, and 8% Watch 3+ Hours
  • Jimmy Fallon Uses Meerkat to Live-Stream his Show's Dress Rehearsal, Garners 3,000+ Viewers



Interlude Video Cluster

North America