Interactive TV Headlines Round-Up 4/6/15 (III): DirecTV, Tongal, DISH, Elemental, Endemol, Michelle Phan, EPIX, ESPN, Facebook, Turner Sports, Fandor, FourthWall Media, AOL, Fox Sports, NextVR

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • DirecTV Unveils Interactive-TV Experience for Masters Tournament; Includes 6-Screen HD Mosaic, Faster-Loading App, More Stats
  • DirecTV Adds 22 Out-of-Home Live-Streaming Channels from Viacom, Turner Broadcasting, Univision, Smithsonian and OWN to its "TV Everywhere" Service
  • DirecTV Teams with Content-Crowdsourcing Company, Tongal, and its Community of 70,000+ Writers and Directors, to Create "The Next Great American Documentary"
  • DISH Anywhere App for iOS, Android and Kindle Adds Personalization Feature; Subscribers Can Set up to 5 Profiles, Allowing them to Receive More Granular Recommendations
  • DISH Network in Multi-Year Deal with MLB and MLBAM; Deal 1) Includes "the Launch of MLB Extra Innings on DISH, Including Authenticated Access to...Live Streaming Sports Service, MLB.TV"; 2) "Sets the Stage for In-Market Streaming of MLB Games in the Future"; 3) Renews Carriage of MLB Network and MLB Network Strike Zone, "Including Digital Rights for those Channels on and via the DISH Anywhere App"
  • Multiscreen Video Delivery Company, Elemental Technologies, Names Todd Hinders VP of Sales for the Americas
  • Elemental Expands its Product Line to "Support Statistical Multiplexing and Enhanced Management Operations in Large-Scale Video Processing Deployments"
  • Indian DTH Operator, Tata Sky, Deploys Elemental Video Processing Solutions to Power Live-Linear 4K/HEVC Streamed Content
  • Qatar TV and Al Kass Sports Channel Select Elemental Video Processing Systems
  • Endemol Beyond USA Names Adrian Sexton COO
  • Endemol Beyond USA Appoints Former Univision and Maker Studios Execs. to Lead its Sales Efforts
  • Endemol Beyond Teams with YouTube Star, Michelle Phan, to Launch Global Multiplatform "Premium Lifestyle Network," ICON; Network, "Led Creatively by Phan," Features "Original Series from Digital Influencers"
  • EPIX Launches Xbox One App, with 14-Day Free Trial
  • Espial Names Jeff Huppertz VP of Marketing and Business Development
  • Espial Says "a Major European Cable Operator with over 1.5 Million Households Connected to their Cable Network" Has Selected its End-to-End RDK Solution
  • ESPN Research Unveils "Valuing Video" Study, Exploring Effectiveness of Cross-Platform Video Advertising
  • ESPN Trumpets its Digital Usage Figures
  • Facebook Launches Social Video-Creation App, Riff
  • Facebook Teams with Turner Sports to Live-Stream Coverage of "NCAA March Madness Bracket Lounge"
  • Turner Sports, CBS Sports and NCAA Revamp "NCAA March Madness Live" Streaming App with New Design, Improved Navigation, "Run" Game, Greater Focus on Social Media, and More
  • Report: Turner, NCAA in "Final Four" Streaming Deal with Snapchat
  • MSNBC Teams with NowThis to Launch 2 Daily Shows on Facebook: "Sound Off" and "FacePalm": MSNBC President, Phil Griffin: "If we're Serious about Reaching Younger Audiences where they Are, we Have to Create Content in the Formats that Work for the Platforms where they Live"
  • Facebook in Exclusive "WrestleMania" Content Deal with WWE; Deal Includes Video
  • Facebook CTO Casts Light on Company's Efforts to Use Artificial Intelligence to Identify Content and Context of Videos
  • Facebook Live-Streams Premiere of HBO's "Game of Thrones"
  • Report: "Anthology" Project Sees Facebook in Talks with Vox, Vice and other Media Companies about Producing Short Videos that Would Be Published Directly on its Platform
  • Facebook Announces Plans to Support 360-Degree Video in News Feed and Oculus VR
  • Facebook Updates its Video API, Extends its Media Solutions Program, and Launches New Embedded Video Player
  • Indie-Film Subscription Streaming Service, Fandor, Launches Initiative to Crowdfund its First Original Content
  • NCTA, Amazon Oppose FCC Redefining Online Video Providers as MVPD's
  • FourthWall Media Expands its Programmatic-TV Partnership with AOL: "FourthWall Media's Second-by-Second Set-Top Box Viewing Information from Approximately 2 Million US Households across 90 DMA's now Available through AOL's Video Buying Platform"
  • Fox Sports Teams with NextVR on Test of Live-Streaming Virtual-Reality Sports Coverage
  • Fox's "Empire" Scoring High DVR Ratings

Facebook's Riff

North America