Interactive TV Headlines Round-Up 4/6/15 (II): BrightRoll, Yahoo, Buzzfeed, Canoe, CBS, Showtime, Channel 4, Charter, CNN, CNBC, Comcast, ContentWise, CuriosityStream, Digitalsmiths, DTG

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2015 (June 23rd-24th in San Francisco--purchase your tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Yahoo-Owned Programmatic Video-Advertising Company, BrightRoll, to Offer Advertisers Running Programmatic Campaigns Yahoo Audience Ads Data on the BrightRoll Demand-Side Platform (DSP)
  • BrightRoll Launches "BrightRoll Insights" via its Programmatic Buying Console; Service Billed as "Offer[ing] a Rich View of Campaign Results in a Fully Customizable Dashboard that Highlights Performance, Audience Composition, Brand Lift, Social Lift and Custom Research" (January 20th)
  • Yahoo Acquires BrightRoll; Acquisition Billed as "Combin[ing] Yahoo's Premium Desktop and Mobile Video Advertising Inventory with BrightRoll's Programmatic Video Platform and Publisher Relationships" (December 15th)
  • BrightRoll Launches Partner Program (December 9th)
  • BrightRoll-Commissioned Nielsen Study Finds that Mobile Video Complements TV Advertising (October 1st)
  • Buzzfeed Motion Pictures Says its Videos Have Reached 1 Billion Monthly Views
  • Cabletelevision Advertising Bureau Blames Broadband SVOD Services, such as Netflix, Amazon and Hulu, for Decline in Viewership of Cable-TV Networks
  • Canoe's VOD Dynamic Ad Insertion Technology Now Available in 130+ DMA's, including 48 of the Top 50
  • CBS CEO Moonves: Showtime to Launch OTT Service "in the Not-Too-Distant Future"
  • Moonves: CBS's "CBS All Access" OTT Product Has 100,000+ Subscribers
  • CBS Network and CBS Affiliates Board Agree on Terms for Participation in CBS All Access OTT Service
  • CBS Launches "Campaign Performance Audit," Billed as a "Data-Driven Approach for Analyzing and Buying Time on Broadcast Television"
  • Channel 4, Replaces 4oD with New "All 4" Digital Hub, which "Hosts all of Channel 4's Linear Channels, Digital Content and other Online Services in One Place--Including the Latest Addition of Mobile Live Streaming--for the First Time"; Is Organized into 3 "Experiences": On Demand (Catch-Up and Archive Programs, Including "Box Sets"), Now ("where Viewers Can Watch Live Broadcasts and, over Time, Engage with other in-the-Moment Content Experiences such as Interactive Formats, News Clips, Brand New Shorts and Social Media Conversations") and On Soon ("Showcases Upcoming Previews and Promos where Viewers Can Set Reminders and Alerts--and Watch Exclusive Episode Premieres before their Linear-TV Broadcast")
  • Charter Acquires Bright House Networks for $10.4 Billion; CEO Says Company Plans to Expand its Cloud-Based UI and Worldbox Platform to Former Bright House Systems
  • CNBC Experiments with Life on Air's Live-Streaming-to-Twitter App, Meerkat
  • CNN Rolling Out More Original Online Video
  • CNN Launches its CNNgo "TV Everywhere" Service on Apple TV
  • Comcast Schedules its Next "Xfinity Watchathon Week" VOD and "TV Everywhere" Promotion:
  • Personalization, Discovery and Recommendations Company, ContentWise, Announces Plans to Expand its North American Presence; Partners with Landmark Ventures, Hires North American Sales Director
  • ContentWise Claims 400% Increase in Sales in 2014 (December 16th)
  • Sky Italia Taps ContentWise to Power Personalized Recommendations on its New OTT Service (November 17th)
  • maxdome Taps ContentWise to Power Personalized Recommendations on its Broadband VOD Service (September 9th)
  • ContentWise Unveils New Version of its Solution; New "ContentWise 5" Features Include Predictive Browsing, Personalized Genres, UX Engine (September 3rd)
  • Conviva Study of Millennials Shows Deleterious Impact of Faulty OTT Video Streams
  • 4 More Operators to Carry Bell Media's CraveTV OTT Service
  • Discovery Founder's Science-, Technology- and Civilization-Themed OTT SVOD Service, CuriosityStream, Launches
  • UK's Digital Television Group (DTG) Publishes Details of Technology Underlying Freeview Play Connected-TV Service in "D-Book 8"
  • Digitalsmiths Releases Q4 2014 Video Trends Report: "TV Everywhere" Users Increase 17%, SVOD Users Increase 53%; 1.5 Million+ Cable Subscribers Plan to Cancel Service

North America