TVOT Preview - Adobe Master Class at TVOT 2015: Adobe, Pac-12 and Shaw: Research and Discussion

[itvt] is please to announce the TVOT 2015 Master Class, "Adobe, Pac-12 and Shaw: Research and Discussion." 
 
The Master Class--featuring executives from Adobe, Pac-12 Networks and Shaw Media--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 10:05AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by EPAM, Experian and TubeMogul).
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
Adobe Master Class at TVOT 2015: Adobe, Pac-12 and Shaw: Research and Discussion
 
TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. 
 
We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. 
 
Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies.
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.
 

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

Region: 
North America