TVOT Preview - TubeMogul Master Class at TVOT 2015: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology

[itvt] is pleased to announce the TVOT 2015 Master Class, "Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology."
 
The Master Class--led by Bruce Mello, VP of TV and Video Activation at TubeMogul--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 11:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and Experian).
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
 
For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's. 
 
Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching. 
 
With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation, as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them? 
 
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.
 

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

Region: 
North America