Interactive TV Headlines Round-Up 7/24/15 (VIII)

VR 360 Bernie Sanders 2016 Presidential Campaign

Virtuality Lab, Bernie Sanders, Visible World, Vubiquity, Turner, WSJ, Whipclip, Yahoo, Tumblr, YouTube, AP, Zealot Networks, Zoomin.TV

 
As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT SF 2015 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.
 
  • Virtuality Lab Provides VR Coverage of Bernie Sanders Campaign Event
  • Advanced-Advertising Company, Visible World, Names David Kline President and COO; Kline Was Previously COO of Interactive-TV/Advanced-Advertising Company, Ensequence
  • Visible World Acquired by Comcast; Will Operate as Independent Company under Comcast Umbrella (June 4th)
  • Visible World Showcases Household Addressable-TV Advertising on RDK Set-Top Boxes (April 30th)
  • Mediacom Selects Visible World's Gateway and Schedule Optimizer (April 30th)
  • Visible World, Sinclair Broadcast Group Partner on "Audience Network for Local Broadcast TV" (April 8th)
  • Visible World and its Subsidiary, AudienceXpress, Partner with Broadcast Management Software Company, SintecMedia, on "End-to-End Solution for Television Networks Wishing to Sell Programmatic Advertising" (April 6th)
  • Vubiquity in Long-Term Deal to Capture and Process Turner Broadcasting's C3 and D4 Content and Distribute it to the VOD Market; Companies Have Developed Solution that Automates, Tags and Identifies Content for C3 Capture in High-Res Mezzanine Format and Prepares it for Immediate VOD and Dynamic Ad Insertion
  • Vubiquity in VOD Promotional Partnership with Rotten Tomatoes
  • Regional Pay-TV Operator, WOW!, Selects Vubiquity as Preferred Provider of VOD, Asset Management and Digital Transport Services (June 24th)
  • Wall Street Journal's OTT Service, "WSJ Live," Rebranded as "WSJ Video," as Live Content Reduced
  • Whipclip, a Recently Launched Platform for Creating and Sharing Videoclips from TV Shows and Music Videos Legally, Raises $40 Million in Series-C Funding
  • Whipclip Launches "TV Now" Widget (May 13th)
  • Yahoo-Owned Tumblr Hires TV Execs, Don Steele and Evan Minskoff, to Head Up Audience Development and Marketing, Strategy and Operations
  • Yahoo TV Live-Streams Emmy Nominations
  • Yahoo in Exclusive Partnership with NFL to Deliver First-Ever Free, Global Live Stream of an NFL Game (June 3rd)
  • Yahoo Announces 18 New Digital-Video Series at the 2015 Digital Content NewFronts (April 27th)
  • Yahoo Launches New Video Ad Formats: Native Video and Video App Install Ads (April 22nd)
  • YouTube Says Partners Accounting for 90% of its Viewing Have Signed up for its Planned, Commercial-Free, Paid Service
  • AP and Movietone Upload 1 Million Minutes of Historic Video to YouTube; Video Spans 1895 to Present Day
  • YouTube to Take on Twitch via New "YouTube Gaming" App and Web Site, Slated to Launch Later this Summer
  • Google: YouTube Most Popular Online Destination for Watching Movie Trailers, and Younger Viewers Are More Likely to Watch them on YouTube than on TV
  • Report: 100 Largest MCN's Are Collectively Worth $10 Billion and Account for 42% of YouTube's Monthly Views
  • YouTube Has Strong Q2: Mobile Users Watched 40 Minutes per Session, Up 50% YoY; Number of Advertisers Increased 40%; Average Spend of Top 100 Advertisers Increased 60%; Number of YouTube Stars Earning 6 Figures Increased 50%
  • YouTube Star, Connor Franta, Launches "Heard Well" Music Label; Label Will Tap "Digital Influencers" to Curate New Talent; Franta Is Represented by Big Frame
  • Zealot Networks Acquires ViralNova; Acquisition Gives it "a Scalable Digital Publishing Platform, Proprietary Underlying Technology and Significant Audience for which it will Create Original Programming"
  • Zealot Networks "Expands into Experiential Events and Multiplatform Publishing" via Acquisition of Northside Media Group (June 4th)
  • Zealot Networks Acquires Nashville-Based Southern Made, KINGmgmt, Gotee Records (May 28th)
  • Zealot Networks Acquires Music Video and Commercial Production Company, Lord Danger (May 12th)
  • Modern Times Group Acquires 51% Stake in YouTube MCN, Zoomin.TV
Region: 
North America