Video: "The Agency Perspective": TVOT 2015 Fireside with Starcom MediaVest's Dan Bruinsma and Canoe's Chris Pizzurro

TVOT SF 2015 Fireside on Advertising Markets

[itvt] is pleased to present a video recording of a TVOT 2015 fireside session featuring Dan Bruinsma, SVP, Director/Mobile COE Lead at Starcom MediaVest, and Chris Pizzurro, Head of Product, Sales and Marketing at Canoe. The session was described in the show brochure as follows:

"Starcom MediaVest's Dan Bruinsma is responsible for tactical planning and buying of all lines of business for Bank of America, Merrill Lynch, Merrill Edge and US Trust. He also oversees the Deliver discipline for Starcom's Bank of America account, which uses business context, strategic principles, target insights, experience platforms and suggested media allocations to bring ideas to life in market. In addition, he heads Starcom's Mobile Center of Excellence, where he leads a team focused on building training programs, publishing best practices for the agency, and consulting across the client roster on a variety of business challenges. In this fireside with Chris Pizzurro, who heads up product, sales and marketing at cable industry-backed advanced-advertising company, Canoe, Bruinsma will discuss his work in advanced-TV advertising at Starcom, addressing such issues as managing video buys across platforms, the agency's forays into interactive video advertising, new opportunities presented by dynamic ad insertion (DAI) for VOD, how he expects TV buying and selling to evolve going forward, and more."

*We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2015, soon. Click here to purchase your TVOT NYC 2015 tickets at the special Super-Early-Bird rate of $675.

Region: 
North America