TVOT SF 2015: Adobe, Pac-12 Networks and Shaw Media on Deploying Multiscreen TV Experiences

Adobe TVOT Masterclass pt2

[itvt] is pleased to present a VIDEO recording of Adobe's Master Class at TVOT 2015. The session featured Ryan Currier, Head of Digital Products at Pac-12 Networks, and Chris Hopkins, Senior Manager of Digital Research at Shaw Media, in conversation with Campbell Foster, Director of Marketing for Adobe Primetime. Currier and Hopkins answered a range of questions about their work deploying multiscreen TV experiences, including the following: 
  • With the device landscape changing so rapidly, how do you prioritize getting onto all the different devices?
  • Everyone is talking about data. What is Shaw Media doing with audience data?
  • Which revenue models are important to Shaw Media and Pac-12 Networks?
  • How does viewership across devices vary by demo?
  • How are you thinking about programmatic?
  • Are buyers clambering for a new currency?
  • What does the TV of tomorrow look like?
(Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2015, soon. Click here to purchase your TVOT NYC 2015 tickets at the special Super-Early-Bird rate of $675.)
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